Clairemont was recently hired by a statewide resource for small businesses to devise an executive visibility campaign. This campaign aims to position the organization and its director as the leading small business resource in North Carolina. Executive Visibility Campaign As part of this initiative, Clairemont designed a strategic communications plan. The plan outlined objectives, strategies, […]

No longer regulated to the golf course, golf cars have become a lifestyle hallmark. In fact, Mordor Intelligence predicts the golf car market will grow by 5 percent in the next five years, becoming a $2.5 billion industry by 2027. Clairemont saw this trend as an opportunity for Club Car, a global leader in golf, […]

Clairemont Communications is the only agency headquartered in North Carolina to receive a 2021 Silver Anvil. The Silver Anvil Awards are given by the Public Relations Society of America (PRSA). Along with awards from the North Carolina and Charlotte chapters of PRSA this year, Clairemont has received national and statewide recognition with 241 awards for […]

When the merger of Gardner Denver, Inc. and Ingersoll Rand Industrials was announced in 2019, Vicente Reynal, CEO of Gardner Denver, Inc. declared an employee equity award for all future Ingersoll Rand employees after the close of the merger. The transaction was completed in March 2020, and then the global pandemic and economic downturn took […]

WGU North Carolina, an affiliate of Western Governors University, is an online, competency-based university designed for busy adults who need to balance work, family and financial obligations. Since coming to North Carolina three years ago, WGU North Carolina has offered a chance for many individuals across the state to achieve their higher education goals. When […]

Spearheading communications for a merger and uniting two global company cultures with 16,000 employees can be difficult, but doing so in March 2020, the same month the World Health Organization declared COVID-19 a global pandemic, presents an almost insurmountable challenge. This is what faced Ingersoll Rand during the merger of Gardner Denver, Inc. with the […]

The North Carolina Association of Fire Chiefs (NCAFC) and the International Association of Fire Chiefs (IAFC) banded together to address a critical volunteer firefighter shortage in North Carolina. Research showed that nearly 70 percent of North Carolina firefighters were volunteers, and this number was plummeting by approximately 12 percent annually. These organizations secured a federal […]

Master-planned community and client Wendell Falls in Wendell, North Carolina, is a nexus of connectivity marked by people with a passion to make a difference. Wendell Falls joined forces with builder Garman Homes, nonprofit Operation Coming Home and the Home Builders Association of Raleigh-Wake County to build a “Hero Home” in honor of a fallen […]

We always love the work we do and the clients for which we do it. And sometimes projects are extra-special. Last week, Clairemont helped client Ingersoll Rand wrap and publish its 2020 Sustainability Report. The report is more than a labor of love for the company. It’s a year-long story that highlights the progress that Ingersoll […]

Exploring the simplicity and psychology of everyday feats can be mesmerizing. Reading another perspective about life in a pandemic, work from home struggles, fashion trends and the wonders of aging is comforting and reassuring to many Psychology Today readers.  Enter Clairemont client and award-winning author and writer Carrie Knowles. While Clairemont first pitched Carrie as […]

We are thrilled to announce that with our client Ingersoll Rand, Clairemont Communications won a PRSA Silver Anvil for our “Owning the Future: Ingersoll Rand’s Equity Grant” campaign. Our entry received this high recognition in the Events and Observances category, and Clairemont is honored to have partnered with Ingersoll Rand on such a milestone initiative […]

When we say “public relations,” people often think of tactics like media pitching (hello, big news stories!), social media content, community partnerships and creative events. And yes, those are all things that Clairemont Communications does! AND our expertise extends quite a bit further into other areas of communications, including internal communications, which is also one […]

At Clairemont, we understand the importance of securing strategic media coverage for clients. But for one of our clients, the North Carolina Association of Fire Chiefs (NCAFC), sharing its message could be a matter of life and death. The Need for NC Volunteer Firefighters Currently, Clairemont is partnering with The Felice Agency and the NCAFC […]

We’re excited and honored when we have the opportunity to partner with incredible clients who give back to our community. And this is just such an occasion. On Veterans Day 2020, client Wendell Falls gathered with its partners to honor a legacy – the legacy of SFC Elis A. Barreto who dedicated his life to […]

Since opening our doors in 2010, Clairemont Communications has crafted award-winning PR campaigns in the furniture, design and home interior industry. From robust media coverage and social media strategy to show-stopping Furniture Market events, our team has brought furniture brands to the forefront. We help skyrocket visibility and increase sales … with a little panache […]

This month Clairemont client WGU North Carolina, an affiliate of Western Governors University, is celebrating its third anniversary. WGU, an accredited, competency-based, nonprofit online university, offers more than 60 undergraduate and graduate degrees. Since launching in 2017, WGU North Carolina’s enrollment has more than tripled to 3,900 active students spread throughout nearly all of North […]

The data is sobering. Seventy percent of firefighters in North Carolina are volunteers, and that number is plummeting by 12 percent each year. This begs the question — What will happen when you call 9-1-1, and no one is left to respond? The North Carolina Association of Fire Chiefs (NCAFC) took action. With a grant […]

During fall 2018 High Point Furniture Market, furniture manufacturer Theodore Alexander in collaboration with Charles, 9th Earl Spencer – the brother of Princess Diana – unveiled the newest masterpieces in the Althorp Living History furniture collection. This collection encapsulates reproductions from the Althorp Estate, the Spencer family’s ancestral home of 19 generations of British nobility. […]

Vita Vite, a wine bar and art gallery in downtown Raleigh, had quickly surfaced as a local hotspot since its grand opening in 2015. With her growing customer base, owner Lindsay Rice sought to leverage Facebook as another way to engage Vita Vite’s loyal fans and invite new guests to stop in for a visit. […]

When New York-based lingerie company Journelle wanted to change the conversation about lingerie by rolling out a major campaign, it turned to Clairemont Communications to help with a 360-degree brand refresh ahead of the launch. The Who Says campaign was Journelle’s rebuff to the two seemingly polarizing trains of thought when it comes to lingerie: […]

The North Carolina Association of Fire Chiefs (NCAFC) and the International Association of Fire Chiefs (IAFC) banded together to address a critical volunteer firefighter shortage in North Carolina. Research showed that nearly 70 percent of North Carolina firefighters were volunteers, and this number was plummeting by approximately 12 percent annually. In 2018, these organizations secured […]

Western Governors University (WGU) is a nationally recognized online, competency-based university designed for busy adults who must balance work, family and financial obligations but may not be able to attend a traditional brick-and-mortar university. In the fall of 2017, WGU prepared to launch WGU North Carolina, a partnership that was created through an agreement between […]

Newland Communities, the country’s largest privately held residential real estate developer, touts two master-planned green communities in central North Carolina: Briar Chapel and Wendell Falls. From inception, Newland built these communities on principles of sustainable design through energy efficient land planning and comprehensive, NGBS-certified home construction – standing as the two largest green communities in […]

Il Palio, Chapel Hill’s AAA-rated Four Diamond Italian restaurant, wanted to break into the national culinary scene and gain acclaim as a leading restaurant in the Southeast. As part of a comprehensive PR strategy, Clairemont Communications secured a coveted invitation for Executive Chef Teddy Diggs to cook a dinner at the James Beard House, the […]

Vita Vite, a wine bar and art gallery in downtown Raleigh, had quickly surfaced as a local hotspot since its grand opening in 2015. With her growing customer base, owner Lindsay Rice sought to leverage her Facebook social media presence to increase awareness, engagement and on-site traffic. Vita Vite turned to Clairemont Communications to craft […]

Il Palio, Chapel Hill’s AAA-rated Four Diamond Italian restaurant, wanted to break into the national culinary scene and gain acclaim as one of the leading restaurants in the Southeast. When Il Palio turned to Clairemont Communications for help, Clairemont devised a creative tactic to target the innermost circle of food influencers, the James Beard Foundation, […]

Briar Chapel is one of largest master-planned green communities in North Carolina and part of Newland Communities, the country’s most prominent privately held residential real estate developer. As it approached its eighth year in business, the marketing team turned to Clairemont, its agency of record, to continue to position Briar Chapel as one of the […]

Newland Communities, the country’s most prominent privately held residential developer, turned to Clairemont Communications to increase awareness of Wendell Falls, a new-home community situated in a relatively undeveloped section of Wake County. As part of a comprehensive communications strategy, Clairemont worked with Wendell Falls to plan a celebration with a barn-raising theme to commemorate the […]

Triangle Dairy Queen has grown to be the largest DQ franchise in Wake County since Andy Valkanoff founded it in 2005. In 2016, Triangle Dairy Queen celebrated its 11th annual Miracle Treat Day as part of a nationwide fundraiser that supports more than 170 Children’s Miracle Network hospitals across North America. On Miracle Treat Day, […]

Newland Communities, the country’s most prominent privately held residential developer, unveiled its newest master-planned community – Wendell Falls – in the spring of 2015. Wendell Falls is situated in a relatively undeveloped section of Wake County, and when it experienced a lull in traffic, Newland turned to Clairemont Communications to re-engage prospective homebuyers and increase […]

More exposure and higher attendance were the goals of the Briar Chapel marketing team as it planned its 9th Annual Pepper Festival to support North Carolina agriculture. Briar Chapel is one of the largest master-planned green communities in Raleigh-Durham and part of Newland Communities, the country’s largest private residential real estate developer. It turned to […]

Newland Communities, the country’s most prominent privately held residential developer, launched its newest master-planned community – Wendell Falls – in May 2015. Newland turned to Clairemont Communications to showcase the strengths of eastern Wake County and unveil the community as the conveniently located living destination that it is. Strategy Clairemont crafted a strategy that incorporated […]

Il Palio, Chapel Hill’s AAA-rated Four Diamond Italian restaurant, was in the midst of a $1 million renovation, featuring a fresh look and a revamped menu by its new chef, Teddy Diggs. Il Palio turned to Clairemont Communications to create a social media strategy that would refresh the restaurant’s image and win the hearts of […]

Briar Chapel is one of the largest master-planned green communities in North Carolina and part of Newland Communities, the country’s most prominent privately held residential real estate developer. As Briar Chapel prepared to launch Encore, its new age-qualified section, marketing managers turned to Clairemont Communications to gain visibility and roll out this distinctive offering to […]

Two Decembers ago, Lindsay Rice opened Vita Vite, a wine bar and art gallery in downtown Raleigh’s warehouse district, and the concept quickly became a hotspot for locals to gather for a glass of wine after work or to sit by the fireplace on a date night. While Vita Vite attracted steady traffic throughout the week, especially […]

Newland Communities, the country’s most prominent privately held residential developer, launched its newest master-planned community – Wendell Falls – in May of 2015. Since many families choose their homes based on the quality of the closest school system, Newland turned to Clairemont Communications to unveil the strengths of eastern Wake County’s academics and position Wendell […]

Briar Chapel is one of the largest master-planned communities in Raleigh-Durham and part of Newland Communities, the country’s most prominent privately held residential real estate developer. Hosted on-site at Briar Chapel, the annual Pepper Festival features local culture, food, music and art, while inviting the community to support North Carolina agriculture. With more than 50 […]

The trends and best strategies for social media campaigns seem to change faster than our Facebook feed, but that’s an exciting challenge for us at Clairemont Communications. We’ve received 20 awards over the years in social media –eight Sir Walter Raleigh awards from the Raleigh Public Relations Society and an even dozen InSpire awards from the […]

When a client-centered PR firm like Clairemont Communications gets together with a customer-centered company like Newland, it’s no surprise that great things happen. Our collaboration began in 2010, the year Clairemont Communications was founded, and has been recognized with an astounding 33 awards, including 19 InSpire Awards from the North Carolina Chapter of the Public […]

Il Palio, Chapel Hill’s only AAA-rated Four Diamond Italian restaurant, had stood as a cultural icon for 30 years. As a proliferation of new, modern restaurants flooded the market, Il Palio launched a $1 million renovation and revamped menu crafted by its new executive chef, Teddy Diggs. Clairemont Communications led the charge to craft a comprehensive […]

More exposure and higher attendance were the desires of the Briar Chapel marketing team as it planned its 8th Annual Pepper Festival to support North Carolina agriculture. Briar Chapel is the largest master-planned green community in North Carolina and part of Newland Communities, the country’s most prominent privately held residential real estate developer. It turned […]

It’s a well-known fact that the five-year anniversary is a critical milestone for any business, and it’s one that Clairemont Communications achieved in 2015. Looking ahead to our sixth anniversary in 2016, we took our love of dancing to a whole new level and created a gratitude video to celebrate our success in a fun, creative way. Strategy […]

Newland Communities, the country’s most prominent privately held residential developer, prepared to launch its newest master-planned community, Wendell Falls, on May 16, 2015. Wendell Falls is situated in a relatively undeveloped section of Wake County with the perception of being far away from other towns in the county. Newland Communities turned to Clairemont Communications to […]

The Triangle Business Journal captured this shot at the behind-the-scenes media breakfast and featured it as the Photo of the Week. At a time when people have become more interested in knowing where their food comes from, community supported agriculture (CSA) delivery services have become increasingly popular. Papa Spud’s is a farm to fork delivery service […]

In 2015, The Lincoln Apartments broke ground in downtown Raleigh, set to be the newest apartment complex in the Oakwood neighborhood. At the time, downtown Raleigh apartment complexes were at an all-time high, and The Lincoln faced the challenge of breaking into a product-saturated market. In response, The Lincoln team retained Clairemont Communications to capture the […]

As the next generation assumes responsibility for family farms across the country, they are looking at new ways of doing business. Growers, a precision farm management business headquartered right here in Raleigh, recognized this opportunity and is reinventing the way farmers across the country manage their operations by using precision agriculture to help them improve […]

Vita Vite comes from the Italian words for “life” and “vine” – the idea of life revolving around wine and food, and how they bring people together in a common space of appreciation for the beautiful things that can enrich life. In order to showcase Vita Vite’s atmosphere and build onsite traffic and general visibility […]

Grounds Café, the café onsite at Wendell Falls, features local brews by Raleigh Coffee Company and Big Boss Brewery as well as fresh sandwiches, salads and desserts that change daily. In order to continue building onsite traffic and general visibility for Wendell Falls, Clairemont hosted a “Cheers and Cheese” event at Grounds Café for the region’s leading food bloggers and […]

Nothing says Dairy Queen like a frozen-themed party complete with ice cream cakes and the “Frozen” Queen herself, Elsa. Looking to raise awareness for DQ Cakes, Triangle Dairy Queen turned to Clairemont Communications to create an event that could garner social media attention and build brand awareness with influential bloggers. The Pitch: Triangle Dairy Queen […]

Ponies and rickshaws and bluegrass, oh my! On May 16, 2015, Wendell Falls, a new-home community in Wendell, N.C., hosted its grand opening celebration, a southern-style affair featuring homebuilder models, bands, food, family activities and the unveiling of the all-new Grounds Café. Wendell Falls turned to Clairemont to raise awareness about the grand opening activities […]

The Pitch As a tactical component of Clairemont’s public relations strategy to reintroduce Il Palio, Chapel Hill’s iconic Italian restaurant, after the restaurant’s first renovation in 30 years and to gain exposure of the new chef, Chef Teddy Diggs, Clairemont leveraged the back-to-school season by highlighting Chef Teddy’s role as a parent. Recognizing that busy […]

When you think of a ribbon cutting, chances are you picture giant scissors and the stuffy old red ribbon from Grandpa’s closet. At Clairemont, we’re always searching for new ways to add creativity to our client work. So naturally, as the agency for The Lincoln Apartments grand opening events, the Clairemont team put our heads together to […]

In 2013, Clairemont had the privilege to work with TextThisHouse and XiLi Mobile, a web application that automatically connects potential homebuyers and listing agents via text messaging. Using MLS listings from across the nation and Google Maps to provide information about available homes, XiLi provides instant home listings to potential homebuyers, while capturing those buyers […]

Situation Analysis Lowes Foods, a family owned, Carolinas-based company, rolled out its new brand to shoppers in the Triangle last year at a time when the grocery store landscape was drastically changing. Not only were Kroger and Harris Teeter merging, but Publix was also expanding into the area, and both announcements were generating a lot […]

Client: LEKKER Bikes US Objectives: In 2014, LEKKER Bikes US became the first American distributer of LEKKER bikes, Dutch-inspired bicycles originally established in Amsterdam and later sold in Australia. LEKKER Bikes US retained Clairemont Communications to research the U.S. cycling market, capture the public’s attention and craft a dynamic event to introduce this custom-designed cruiser […]

Photo from thedesignnetwork.com Furnitureland South is widely known as a top furniture destination in the Southeast. In April 2013, Furnitureland South executives Jason and Jeff Harris launched The Design Network, a broadband, all-screens network that aligns the best designers, architects and home enthusiasts to offer instructional and entertaining videos about home design and fashion. In […]

Client: 10 for Humanity Situation Analysis: 10 for Humanity is a for-profit company with a goal to develop 10 innovative technology-based products and mobile applications to reduce acts of violence globally by 10 percent in the next decade. The company’s first product was a revolutionary, hands-free device called the Tiger Eye Security Sensor (TESS), a piece […]

Clairemont has had the pleasure of working with Briar Chapel as its agency of record for several years, allowing us a variety of opportunities to put on our thinking caps and get creative with our wonderful clients. As the largest master-planned green community in North Carolina and part of Newland Communities, the country’s most prominent […]

Client: PDQ (People Dedicated to Quality) Situational Analysis PDQ, which stands for People Dedicated to Quality, is a fast-casual restaurant that specializes in hand-battered chicken tenders and offers a full menu of fresh, made-to-order items, including daily cut fries, hand-spun milkshakes and fresh salads. Founded in Tampa, Florida in 2011, PDQ opened its first North Carolina […]

As most PR experts know, pitching to the media can sometimes be a daunting task. But at Clairemont, we try to bypass typical roadblocks and adopt a spicier approach with creative media kits. Not only does it make the mission more fun, we also have much greater success garnering media attention! Take a gander at these […]

Client: T.MAC Situational Analysis: The original T.MAC was founded in Atlanta, Georgia in 1979. More than 30 years later the company has grown to include 30 restaurants – 25 of which are in Georgia. With the majority of its restaurants located in its home state, it is no surprise that T.MAC is well known there. […]

Clairemont Communications has extensive experience in furniture public relations and building strategic PR plans for home decor brands, interior designers and furniture manufacturers. As our team celebrates our 5th anniversary, we are revisiting some of our most favorite projects since launching in 2010. Here’s one: Client: Thomasville Furniture  Background: Thomasville Furniture, established in 1904 and […]

In the spirit of #ThrowBackThursday, here’s a real estate PR case study that features a January 2012 article in the Wall Street Journal. The story was a result of the media strategy that Clairemont devised and executed for the client. Our team is proud to continue work with Nash-Newland and Newland Communities. Client: Nash-Newland Planning: […]

PR 101: How to Write a Case Study On my first day at Clairemont, I was introduced to writing case studies. One of my first assignments was to read and analyze previous case studies written by my Clairemont colleagues and complete three on my own. When Mrs. Hughens gave me this task, I figured it […]

Editor’s Note: Clairemont enthusiastically welcomes Jasmin Sessoms to our team! Follow this former beauty queen’s journey as she documents her first 30 days in a Raleigh PR agency.  When I was a little girl, I remember my mother getting dressed for work. She would curl her hair faithfully and apply her Mary Kay makeup. It […]

In the spirit of holiday giving, “Clients Who Care” is a blog series that recognizes some of the recent acts of kindness and caring demonstrated by Clairemont clients. We hope these stories inspire you to be charitable this holiday season and throughout 2015. Happy Holidays! Having been a supporter of the CSA box delivery concept […]

In the spirit of holiday giving, “Clients Who Care” is a blog series that recognizes some of the recent acts of kindness and caring demonstrated by Clairemont clients. We hope these stories inspire you to be charitable this holiday season and throughout 2015. Happy Holidays! In the months leading up to T.MAC opening its doors […]

In the spirit of holiday giving, “Clients Who Care” is a blog series that recognizes some of the recent acts of kindness and caring demonstrated by Clairemont clients. We hope these stories inspire you to be charitable this holiday season and throughout 2015. Happy Holidays! Having worked closely with PDQ throughout 2014, we know that […]

People commonly ask us what a PR agency does. We thought one of the best ways to answer that question would be to share case studies of campaigns that have been recognized at the North Carolina chapter of the Public Relations Society of America’s (NCPRSA) InSpire Awards. Over the past three years, Clairemont has won 75 industry […]

People commonly ask us what a PR agency does. We thought the best way to answer that question would be to share case studies from our work that was  recognized last year at the North Carolina chapter of the Public Relations Society of America’s (NCPRSA) InSpire Awards. Clairemont won 14 InSpire Awards, and we hope that this “Award […]

People commonly ask us what a PR agency does. We thought the best way to answer that question would be to share case studies from our work that was recently recognized at the North Carolina chapter of the Public Relations Society of America’s (NCPRSA) InSpire Awards. Clairemont won 14 InSpire Awards, and we hope that […]

People commonly ask us what a PR agency does. We thought the best way to answer that question would be to share case studies from our work that was recently recognized at the North Carolina chapter of the Public Relations Society of America’s (NCPRSA) InSpire Awards. Clairemont won 14 InSpire Awards, and we hope that […]

People commonly ask us what a PR agency does. We thought the best way to answer that question would be to share case studies from our work that was recently recognized at the North Carolina chapter of the Public Relations Society of America’s (NCPRSA) InSpire Awards. Clairemont won 14 InSpire Awards, and we hope that this […]

People commonly ask us what a PR agency does. We thought the best way to answer that question would be to share case studies from our work that was recently recognized at the North Carolina chapter of the Public Relations Society of America’s (NCPRSA) InSpire Awards. Clairemont won 14 InSpire Awards, and we hope that this […]

People commonly ask us what a PR agency does. We thought the best way to answer that question would be to share case studies from our work that was recently recognized at the North Carolina chapter of the Public Relations Society of America’s (NCPRSA) InSpire Awards. Clairemont won 14 InSpire Awards, and we hope that this […]

Great news everyone – the 2011 NCPRSA InSpire Awards ceremony was a great success! For those of you who read my previous blog, you know that I was rather nervous about attending the InSpire Awards dinner Wednesday night – it was, after all, my very first time attending. But after recognizing several familiar faces, including […]