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Clairemont Communications 2022 year in review

Clairemont Communications 2022 year in review

December 21, 2022January 31, 2023 Olivia NolesPublic Relations, Raleigh PR AgencyClairemont Communications, PR Agency, Public Relations, Raleigh PR Agency

From winning awards and working with amazing clients to revamping our look and speaking at conferences, 2022 has been a fantastic year for Clairemont Communications. Read the Clairemont 2022 year in review to learn more about our year.

Clairemont 2022 year in review:

Clairemont won awards:

  • Clairemont earned five gold awards and three silver awards at the 2022 Sir Walter Raleigh awards.
clairemont communications year in review

We continued working with our amazing clients:

  • As PR professionals, our day-to-day work ranges from creating communications strategies to writing articles and blog posts to designing social media calendars and creating content, and we are so lucky to work with such great clients! Check out this post to learn more about what we do for our clients on a day-to-day basis here at Clairemont Communications!

And worked on special projects:

  • Clairemont worked in partnership with Ingersoll Rand on its 2021 global sustainability report.
  • Clairemont was hired to design an executive visibility campaign to help position a statewide small business resource as the leading small business resource in North Carolina.
  • Clairemont and yellowDog : creative worked together to name a foundation, design the logo and develop the perfect tagline.

We secured coverage for our clients:

  • Clairemont secured byline coverage for Club Car in Patch Neighborhood News, AZ Big Media, Senior News GA and Lifestyles After 50, resulting in a total reach of 525,000+.
  • Clairemont secured coverage for Parkside and Wendell Falls, Spectrum and Wendell Falls and Arden at Wendell Falls in the Triangle Business Journal.

Revamped our branding:

  • The Clairemont logo got a new look! yellowDog : creative revamped our logo and branding, and we re-designed our website to match. More on this process coming soon!
2022 year in review

Spoke at conferences:

  • In November, Dana Phelps, founder of Clairemont Communications, led a session, Growing from Communication Technician to Strategic Counselor, at the 2022 NCPRSA Strategic Communications & MarCom Conference.
clairemont year in review

And joined new PR Groups:

  • Clairemont became the Raleigh, NC affiliate of PRConsultants Group, Inc.

We are so thankful for a great 2022 and cannot wait to see what 2023 holds! Follow along on Instagram, Facebook and LinkedIn to keep up with us!

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What does a communications account coordinator actually do? A realistic look at what it’s like working at a communications agency

What does a communications account coordinator actually do? A realistic look at what it’s like working at a communications agency

December 7, 2022January 31, 2023 Olivia NolesEntry-Level PR Job, Professional Development, Public Relationsaccount coordinator, Clairemont Communications, communications account coordinator, communications job, PR Agency

It seems like every time I tell someone I’m a communications account coordinator, they either nod their head in tune with a short, confirming comment that ends the conversation, or they ask, “what even is that?”

When I was in college, the overall perception of communications was that it was just an easy major people chose when they didn’t know what to do and that it wouldn’t be beneficial. I didn’t major in communications, so I can’t speak to how easy the college courses are (and I’m sure it varies depending on the person and school), but I can tell you that communications involves a wide variety of marketing, content creation, planning, writing, media and social media skills. This means that a communications major could prepare you for a variety of careers and that communications professionals can come from all backgrounds and skill sets.

Take me, for example. I majored in fashion management with a concentration in brand management and marketing and a minor in journalism (people said the same critical things about my major), and now I work as an account coordinator at a PR agency. My major and my career may not seem to line up, but in reality, I learned a lot of skills in my marketing, consumerism and journalism classes that prepared me for my career in communications.

What does a communications agency do?

As a full-service, strategic public relations and marketing communications firm that focuses on blending traditional communications and social media, Clairemont offers a variety of services, including:

  • Content Strategy and Creation
  • Communications Strategy and Corporate Positioning
  • Community Relations
  • Crisis Communications
  • Event Planning and Execution
  • Executive Thought Leadership
  • Internal Communications
  • Media Relations, Publicity and Promotions (Traditional & Social)
  • Message Development and Spokesperson Training
  • Professional Award Writing
  • Social Media
  • Writing and Editing

What does an account coordinator do?

As a communications account coordinator, my job is to help clients communicate their brand, values and products to customers, employees and the public by executing strategic communications plans that help our clients meet their goals.

That sounds pretty vague, so to put it bluntly, every week I am responsible for roughly:

  • 1-2 client blog posts
  • 1-2 client articles
  • 2-3 client Facebook posts
  • Facebook community engagement
  • 1-2 company blog posts
  • 1-2 company social media posts on LinkedIn, Twitter, Facebook and Instagram
  • 1-2 client calls, or more, if needed

Every month I am responsible for:

  • Creating and shooting content for Facebook
  • Creating monthly trackers to report what we did for our clients that month
  • Updating blog calendars with new ideas
  • Maintaining awards calendars

And we also have short-term projects or unplanned projects that pop up throughout the year. Other tasks I perform as an account coordinator include:

  • Sourcing influencers and creating campaign guidelines
  • Assisting in the process of naming organizations and writing corresponding taglines
  • Designing strategies, campaigns and content plans for clients
  • Writing and pitching news releases
  • Writing video scripts
  • Vetting and documenting speaking opportunities
  • Creating reels
  • Writing award entries
  • Drafting LinkedIn posts

… and pretty much anything else our clients need! But that’s what I love about working at an agency – getting to work on a variety of projects and using my wide range of skills every month. There’s always something new and exciting waiting around the corner, and I can’t wait to find out what our next project will be!

In need of someone to up your communications, media or social media game? Learn more about our services here and contact us!

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The Ultimate Guide to Batching and Getting the Most Out of your Content | How to Stay Consistent on Social Media

The Ultimate Guide to Batching and Getting the Most Out of your Content | How to Stay Consistent on Social Media

November 29, 2022March 10, 2023 Olivia NolesFree Advice, Social Media + Influencer Engagementbatching content, content creation, Social Media, social media management, stay consistent on social media

In a day and age with so many social media platforms, it can be extremely hard to keep up. We’ve gone from a social climate in which we strive to consistently post to our grid, to a social climate that requires us to show up on TikTok, Instagram stories, Instagram Reels, YouTube Shorts, Pinterest- the list goes on and on. In this post, you will learn how to batch-create and optimize content so you can stay consistent on social media.

Shoot content quicker

My first tip that will help you stay consistent on social media is to shoot content quicker. Tools like Lens Buddy, an app that allows you to take hundreds of self-timer photos in only a few minutes, can help you effectively and efficiently batch content. While shooting content in public with a tripod may be embarrassing, and will definitely prompt every passerby to comment, it is very effective if you are on a tight schedule or do not have a team readily available to help you shoot.

You don’t need new content for every platform

Don’t overthink sharing the same content on multiple platforms. Yes, certain content may perform better on certain platforms, but there is so much content that can also be repurposed. And nobody will notice (or care) if you share repeat content here and there. They probably don’t follow you on all platforms and wouldn’t get every single piece of content pushed to their feed in the first place.

Repost video content across platforms

When Instagram, YouTube and Pinterest saw the success of TikTok, they launched similar verticals called Reels, YouTube Shorts and Idea Pins, and Instagram Reels are also pushed to Facebook. The types of videos that should be posted on these platforms are essentially the same as the videos you post on TikTok: short-form, vertical videos that follow trends, use sound clips, give a glimpse into your life or showcase your product or service in an effective way that is true to your brand.

Film content on your phone or camera rather than in social apps

Instagram doesn’t want to see the TikTok watermark all over its platform, and the same goes for TikTok and YouTube Shorts. You can easily repurpose content across these platforms by filming and editing outside of the TikTok/Instagram app. My favorite editing platform is iMovie, a free application that comes will all Apple computers. Filming and editing outside of social apps allows you have to a clean, watermark-free copy of your video.

Pro tip: If you are wanting to use features within the TikTok app, such as the greenscreen tool, film in the TikTok app and screen-record your content to obtain a non-watermarked copy. When typing your description on TikTok, just click the top right corner to preview your video and screen record!

It’s no secret that algorithms are tough to crack. One thing we know to be true about algorithms is that they like new content that utilizes the app’s tools and features. After filming and editing your content outside the apps, use text, stickers and sound options within the app you are posting on to make your content more favorable to the algorithm.

Use the same footage multiple ways

My next tip that will help you stay consistent on social media is to use the same footage multiple ways. By filming on your phone or camera, you have the ability to repurpose clips or even bring old content back to life. For example, if you filmed a “get ready with me” with a clip of your outfit, you can then reuse that clip in an “outfit of the week” video, or a clip used in a “cook with me” video could also be used in a “day in the life” video.

Turn photo content into video content

Instagram photos can easily become reels or TikToks by setting the photos to a trending sound. Try creating photo dumps or trying out whatever the trending TikTok video style of the week is.

Did you know that live photos can also be converted into short video clips? You can easily transform a still photo into a video by opening the photo app on your iPhone, selecting live photos, clicking the “Share” button and selecting “Save as Video.”

how to stay consistent on social media

Film your podcast

Optimize your podcast by also filming it and uploading the video version to YouTube or Spotify. Filming your podcast will make it more personable and will give you the opportunity to include photos or video clips. You can also clip key moments of your video to be uploaded on TikTok, Reels or YouTube Shorts.

Pro tip: Mention clips or photos you have inserted in the video version in the audio version of your podcast. This will encourage listeners to also check out the video.

Share your TikToks and Reels as Instagram Stories… or turn your Stories into reels

Reposting TikTok and Reel content on Instagram stories is an easy way to make sure your followers see your content, and it’s also an easy way to stay consistent on stories.

Instagram recently launched a feature that allows you to turn stories into a Reel with the press of a button. Instagram loves when users utilize their new features, so the algorithm may reward you for using it. If you plan on using this feature, be strategic with your stories so they will flow as a reel.

Post photos on Pinterest

I know we have focused a lot on video content in this post, but Pinterest is also a booming social platform for photo content, especially if your goal is to direct people to your website. While traditional pins take a little longer to gain traction than idea pins, they can be scheduled in advance through the Pinterest Scheduler and can link back to your website. The process of creating and scheduling pins in the Pinterest Scheduler is rather time-consuming, but it may be worth it. Several bloggers and business owners have reported Pinterest as their number one traffic source.

Don’t get too bogged down by the details

I personally spend way too much time trying to perfect every detail in the content I post. Content doesn’t have to be picture-perfect. In fact, more authentic, less curated content often performs better than content that takes hours to edit. And besides, the tiny thing you are sweating probably isn’t even noticeable to the viewer.

Hire help

Our last tip for how to stay consistent on social media is to hire extra help. With so many platforms on your plate, it can be easy to burn out. Hiring people that can help tell your story and share your purpose will only benefit you in the long run. If you are in need of social media assistance or management, let us know! We offer content strategy, creation and social media management services that will help you stay on top of your social media game. Contact us today!

Other Posts You May Like:

  • 2022 recent Instagram updates
  • Instagram: No longer just for photos
  • 4 Stellar Social Media Resources
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5 Time Management Tips You Need to Know

5 Time Management Tips You Need to Know

November 4, 2022February 27, 2023 Olivia NolesFree Advice, Professional Developmentincreasing productivity, time management, time management tips

When you have an ambitious to-do list, it can be a challenge to accomplish everything. If you’re feeling like there just isn’t enough time in the day, it may be a sign you need to improve your time management skills. As someone who struggles with time management, these tips help me stay on track and increase my productivity. Here are our top tested and proven time management tips.

1. Create a to-do list

Writing down everything you need to accomplish at the beginning of the day clears your mind before diving into work and ensures that you won’t forget any of your tasks. Making to-do lists is one of the best ways to stay organized, and it’s also incredibly satisfying to see items get crossed off throughout the day.

2. Set a timer

If you often find yourself losing focus or getting hung up on a task, you may benefit from setting a timer. Setting a timer for each task tricks your brain into being more productive because you feel like you only need to stay focused for short periods of time rather than hours on end. Giving yourself a deadline keeps you motivated, allowing you to power through the task.

Setting a timer not only helps you complete tasks more efficiently, but it also gives you a realistic look at how long it actually takes you to complete something – a fantastic reality check for people who struggle with time management skills. Realizing how long items actually take will help you with our next suggestion: time blocking.

3. Practice time-blocking

Now that you know exactly how long each task should take, try time-blocking your day. Time-blocking is a game-changer because it reinforces the benefits of using a timer and allows you to effectively organize your day, which prevents you from wasting any time and helps you complete all your tasks on schedule.

4. Don’t fight yourself

If you cannot stop thinking about a certain task on your list, accomplish that task first rather than trying to force yourself to work on something you’re not connecting with at the moment.

For example, if you are working on one project, but cannot stop thinking about the ideas you have for another project, switch to the one you cannot stop thinking about and get all your ideas out so that when you come back to the previous task, you are able to focus.

5. Stop multitasking

You may think you’re getting a lot done when multitasking, but in reality, each task is probably taking longer and is probably not resulting in your best work. Focusing on one task at a time allows you to complete each task more effectively, and most likely, more efficiently.

Other Posts You May Like:

  • Professional Growth from Home
  • Working from Home: Clairemont’s Guide
  • Time Management in the Time of COVID-19
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Dana Phelps to speak at 2022 NCPRSA Strategic Communication & MarCom Conference

Dana Phelps to speak at 2022 NCPRSA Strategic Communication & MarCom Conference

October 28, 2022February 27, 2023 Olivia NolesProfessional Development, Raleigh PR AgencyDana Phelps, Dana Phelps NCPRSA Strategic Communication & MarCom Conference, NCPRSA, NCPRSA Strategic Communication & MarCom Conference, Public Relations, Raleigh PR Agency

Clairemont’s Dana Phelps has been selected as a speaker for the 2022 NCPRSA Strategic Communication & MarCom Conference. A repeat presenter at the annual conference, this year Phelps is leading a session called Growing from Communication Technician to Strategic Counselor.

2022 NCPRSA Strategic Communication & MarCom Conference

The 2022 NCPRSA Strategic Communication & MarCom Conference theme is “transformation.” The conference will feature speakers and panel discussions from which both new and experienced communication professionals will benefit. These sessions will improve your skills and knowledge in the rapidly changing world of communications.

Growing from Communication Technician to Strategic Counselor

During the Growing from Communication Technician to Strategic Counselor session, Phelps will share three of her coined concepts, knowcasting, morecasting and collabolighthing, that will guide communications professionals who desire to grow from tactical execution to trusted counseling.

The conference is Friday, November 18, 8 a.m. – 3:30 p.m. at The Mckimmon Center in Raleigh. Register to attend the 2022 NCPRSA Strategic Communications & MarCom Conference here!

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SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
This spring, Ali de la Vega is joining the Clairem This spring, Ali de la Vega is joining the Clairemont team as an intern! Ali is a Junior at NC State who prides herself in being a daughter and a Christian as well as an amateur athlete, overachiever and older sister. Learn more about her background and how she found a love for PR on our website!
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