Blogs

Blog

Coverage of Brookfield Residential Townhomes at Wendell Falls!

Olivia NolesClairemont Client News, , ,

Clairemont client, Wendell Falls, recently announced that 122 brand-new Brookfield Residential townhomes are coming to the community!

With versatile designs and customization options at a valuable price point in a prime location, these townhomes are exactly what buyers are currently seeking in the Raleigh market. In addition, these townhomes are very similar to previously sold-out offerings at Wendell Falls, making this a great opportunity to secure media coverage for our client in the Triangle Business Journal.

In the article, Tanya Matzen, vice president of operations for Brookfield Properties, shares details about the layout and features of the value townhomes along with amenities residents will have access to.

Read the full feature in the Triangle Business Journal, and check out our other recent Wendell Falls features here.

Read More

Securing coverage for a critical firefighter recruitment campaign

Olivia NolesClairemont Client News, ,

The North Carolina Association of Fire Chiefs (NCAFC), in partnership with the International Association of Fire Chiefs, recently launched a critical firefighter recruitment campaign across 14 North Carolina departments and associations. Research shows that since 2020, North Carolina has lost 4,963 volunteer firefighters, making this recruitment effort more critical than ever.

The campaign is part of the Workforce Solutions program designed to help North Carolina’s fire departments achieve a viable and sustainable volunteer firefighter workforce. The program is a nationally-funded grant awarded to the NCAFC to enhance the recruitment and retention of volunteer firefighters.

With October being Fire Prevention Month, Clairemont and The Felice Agency saw this as a newsworthy opportunity for the client. Together, we secured coverage for the critical firefighter recruitment campaign in 14+ media outlets across North Carolina, including:

Learn more about our work with the NCAFC here.

Read More

Securing coverage for commercial developments at Wendell Falls!

Olivia NolesClairemont Client News,

When designing Wendell Falls, the team envisioned bringing together residential, natural, commercial and retail spaces to create a community based on new ways to live and work. Some dismissed it as an impossible dream, but today, Wendell Falls has blossomed into a lively and eclectic community that defies the odds and dares to think differently.

In addition to the conveniences that are already in Wendell Falls, this year, the master-planned community has welcomed five new businesses, including Starbucks, Don Beto’s Tacos and Tequila, Jersey Mike’s, Elements Massage and Parkside, a local Raleigh favorite. And there’s a lot more where that came from, with plans to welcome even more to Treelight Square, the community’s bustling retail and dining destination, along with additional retail, office and residential selections.

Clairemont saw this as a newsworthy opportunity for our client and secured coverage for the recent commercial developments at Wendell Falls in the Triangle Business Journal. In the article, Tanya Matzen, vice president of operations for Brookfield Properties, shares details about the upcoming plans along with photos of the now-open restaurants and conveniences in Treelight Square.

Read the full feature in the Triangle Business Journal to learn more about the recent commercial developments at Wendell Falls, and check out our other recent Wendell Falls features here.

Read More

Raleigh named Best Place to Live

Olivia NolesIn Our Community, Raleigh PR Agency, , ,

Over the last few years, more and more people have been falling in love with Raleigh and choosing our city as their home, so it’s no surprise that the city has been recognized as a best place to live.

Raleigh is the second-fastest-growing metro in the country and was recently named:

Raleigh received these rankings based on studies that compare climate, education, economy and quality of life in major cities. It was found that people love Raleigh for a variety of reasons, including its:

  • Mild climate
  • Excellent food
  • Endless recreational opportunities
  • Ample green space
  • Outstanding education
  • Diversity
  • Innovation
  • And small-town feel

“One of my favorite things about Raleigh is all the small businesses and local restaurants,” said Olivia Noles, account coordinator at Clairemont Communications. “There are always festivals and pop-up shops where you can discover new local businesses and artisans, especially around the holidays. I also love that the mountains and beach are both around three hours away, which makes weekend getaways easy.”

Looking for a PR agency in the Raleigh area? Learn more about our services here and contact us!

Read More

Everything you need to know about Threads (the newest social media app)

Olivia NolesSocial Media + Influencer Engagement, , ,

Getting on a new social media app can be exciting, but it can also be intimidating. There are already so many platforms to keep up with, creating consistent content for yet another can feel overwhelming. In this post, we will be sharing everything you need to know about Threads, the newest social media app, so you feel prepared to launch your account.

For tips on how to stay consistent on multiple social media platforms at once, check out this post about optimizing content: The Ultimate Guide to Batching and Getting the Most Out of your Content | How to Stay Consistent on Social Media.

What is Threads?

Threads is the newest text-based social media app owned by Meta, the parent company of Facebook, Instagram and WhatsApp. It’s being referred to as “the new Twitter” and already has more than 30 million users.

Oh, and another key thing you need to know – it’s integrated with Instagram. This means that you have to use an existing Instagram account to create a Threads account. Users use their Instagram username and password to sign up, and verified Instagram users are automatically verified on Threads. Though the accounts are connected, you can decide if you want to follow the same people as you do on Instagram or not, and you have the ability to customize aspects of your profile, such as the bio, to be specific to the Threads app. Another important thing to note is that you cannot delete a Threads account without deleting the corresponding Instagram account.

Also, posts can be easily shared directly from Threads to your Instagram feed or stories, and vice versa, with the click of a button!

What kind of content should I share on Threads?

Threads is mainly text-based (with a 500-character limit), but users can also post links, images and videos up to five minutes long. Like on Twitter, users can also repost, reply to and quote other users’ posts.

Mark Zuckerberg envisions the app as “a public conversations app with 1 billion+ people.” So, it seems that Threads is a great place for casual conversation and connecting with your audience. Try posing a question to your audience, utilizing humor, sharing behind-the-scenes and relatable content, posting real-time updates and talking to your audience with more humanity and less marketing.

Finally, have fun with it! The atmosphere on Threads is more casual, so feel free to show you and your business’s personality on the app!

Check out “How Wendy’s and 12 other brands jumped on Threads” by PR Week for some inspiration.

How do I know if starting a Threads account is the right thing for me?

If you feel excited about the app and ready to start posting, sign up! You never know, this could be the next big thing. Plus, the algorithm will probably reward you for being among the first to join. Joining Threads is especially recommended for accounts with a strong following on Instagram since you can easily interact with that audience.

However, if you are feeling overwhelmed about starting another social media account, sit back and see how the app develops before investing too much time and energy.

Will Threads stick around?

Since Threads accounts are connected to Instagram accounts, we expect that this app will stick around for a while. Users also seem to be a fan of the app so far. Many have already reported that creating content feels easy and effortless. Plus, there are no ads on the app *yet*, making it more enjoyable than other platforms.  

Other posts you may like:

Read More