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Year: 2021

SPOKEN WORD MAKING A COMEBACK

SPOKEN WORD MAKING A COMEBACK

December 29, 2021January 31, 2023 Derek BullingtonBlog, PR People, Professional Development, Public Relations, Raleigh PR AgencyPR, PR Agency, PRSA, Public Relations, Raleigh PR, Raleigh PR Agency

I had the opportunity to attend the virtual 2021 NCPRSA Strategic Communications + Marcom Conference in November. It was my first time attending a NCPRSA event. Hearing new ideas, perspectives and how the industry of public relations is changing is always enjoyable. Even virtually, it is inspiring to network with fellow professionals in a collaborative learning atmosphere.

Spoken word making a comeback

The virtual, two-day program featured five sessions per day with national and regional industry executives from strategic communication, marketing and PR fields. The sessions covered a variety of topics, such as, audio being added to communications strategies, the misinformation crisis, diversifying the PR profession, the age of influencers and the use of cutting-edge visual technologies being used to tell stories.

AUDIO IS CHANGING OUR JOBS

A session that really caught my attention was “Listen, Do You Hear That? It’s Audio Changing How We Do Our Jobs” with hosts Gene and Julie Gates. This duo was named “Personality of the Year” by the National Association of Broadcasters and shared their expertise on using audio to connect with clients. They are seeing a major spike in audio entering the marketing and PR fields since the start of the pandemic and people being cooped up in their homes.

The ever-growing audio trend is made for the multitasker, and that is what we are all becoming. Now that we are mixing our home lives with work lives, more people are getting news while performing their morning routines, helping the kids get ready, cooking dinner or doing their daily chores. People are less likely to sit down and read longer articles. We are used to quick snippets of news on social media platforms, making long form articles daunting to readers.

SPOKEN WORD DRAWS IN A LARGER AUDIENCE

Spoken word helps alleviate this and draws in audiences that may not take the time to read full articles. Audio can encourage deeper engagement as there is less effort needed. You can repurpose your written content to expand on the topic and bring in a wider audience. Listeners can share their favorite content easily by listening with their significant other, friends or co-workers.

When you first hear the term audio alongside communications, marketing and PR your mind probably goes straight to podcasts, but that is not the only option. Many online newspapers and magazines are developing audio articles alongside written articles on its websites. While audio articles and podcasts may sound similar, they are completely different products. Audio articles are about convenience and delivering content in an easy way for readers. Podcasting is its own form of storytelling all together.

DON’T WORRY, WRITTEN CONTENT IS NOT DEAD

Spoken word is making a comeback, but don’t worry, written content is not dying. In fact, great written content is the foundation for audio. There is plenty of room for audio articles, podcasts and written content to co-exist. Developing a mix will build a larger and more diverse audience. If you’re looking to expand your audience, this may be a great addition to your already strong content. Spoken word was the original storytelling, and it sounds like it is making a strong comeback.

Visit some of the top PR podcasts to hear what is being done and to get some ideas!

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Clairemont 2021 year in review

Clairemont 2021 year in review

December 22, 2021January 31, 2023 Olivia NolesBlog, Raleigh PR Agency, The Clairemont TeamClairemont Communications, PR Agency, Public Relations, Raleigh PR Agency

From new team members to national recognition, Clairemont Communications has had an outstanding year. Read the Clairemont 2021 year in review to learn more about our accomplishments this year.

Clairemont 2021 year in review:

January: Clairemont partnered with GBS as it embarked on rebranding to ProtectAll.

February: Clairemont was the featured speaker for Shop Local Raleigh’s Tech Tuesday about making meaningful business connections virtually during COVID-19.

March: Clairemont secured news coverage on CBS 17, Wavy News 10 and ABC 11 for the North Carolina Association of Fire Chiefs (NCAFC) that featured the first black female cadet to graduate from the junior firefighter program at the Gaston Volunteer Fire Department.

April: Clairemont planned the Barre3 class at Dorothea Dix park that secured more than 200 attendees.

May: Anna Beth joined as an intern. 

June: Clairemont was the only agency headquartered in NC to receive the national recognition of winning the 2021 Silver Anvil Award given by Public Relations Society of America (PRSA) for its work with client Ingersoll Rand on a campaign called “Owning the Future: Ingersoll Rand’s Equity Grant.”

July: In partnership with client Ingersoll Rand, we helped them release their 2020 global sustainability report.

August: Olivia and Derek joined the Clairemont team. 

Clairemont 2021 year in review

September: Clairemont won nine InSpire Awards, including two Best in Show awards, from NCPRSA. Clairemont received Silver Best in Show for its work with client Ingersoll Rand on a campaign called “Uniting 16,000 Employees Behind One Brand.” Clairemont won Bronze Best in Show for its work with client Wendell Falls. The InSpire Award wins also showcased Clairemont’s expertise in the areas of global communications, internal/employee communications, integrated communications, media relations and video programs with clients NCAFC, International Association of Fire Chiefs (IAFC) and WGU North Carolina.

October: The Clairemont team came back to the office.

November: Clairemont won a Queen City PR Award from Charlotte PRSA. Clairemont won this award for its work with client Ingersoll Rand on a campaign called “Owning the Future: Ingersoll Rand’s Equity Grant.”

December: yellowDog : creative, our design partner, moved into the Clairemont house.

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Clairemont holiday tradition: White Elephant

Clairemont holiday tradition: White Elephant

December 20, 2021January 31, 2023 Olivia NolesBlog, The Clairemont Team

The Clairemont team holiday tradition of playing White Elephant with regifted items started when a Clairemont team member told a story about never liking gifts from an in-law. When describing what exactly these gifts were, another Clairemont team member thought they were great! This sparked the idea of regifting. I mean, one person’s trash is another person’s treasure, right?

That holiday season each team member brought in an unwanted gift. The team decided to play White Elephant, a game of giving useless items and stealing what others have.

White Elephant was a hit and quickly became a Clairemont tradition. From a slimy fake banana that was passed around for years, to a battery-operated light-up tree that went bar hopping with the Clairemont team, our white elephant games have had it all. While the team loves seeing what people will bring, this is also an economically and environmentally friendly way to celebrate.

holiday tradition: White Elephant

This year, the Clairemont team dined at the Angus Barn, a Raleigh holiday season favorite. The Angus Barn serves American-style cuisine including in-house steak, fresh seafood, locally grown vegetables and homemade desserts. The Angus Barn decks the halls with ceilings full of ornaments, massive trees and lights galore.

The Clairemont holiday tradition of White Elephant continued this year. The team brought a ninja bobblehead an Airbnb guest left at the Clairemont house, candles from an endless collection and a Chia Pet from another White Elephant party from years before.

holiday tradition: White Elephant
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CLAIREMONT RECEIVES NATIONAL AND STATEWIDE RECOGNITION

CLAIREMONT RECEIVES NATIONAL AND STATEWIDE RECOGNITION

December 14, 2021January 31, 2023 Derek BullingtonAwards, Blog, Case Studies

Clairemont Communications is the only agency headquartered in North Carolina to receive a 2021 Silver Anvil. The Silver Anvil Awards are given by the Public Relations Society of America (PRSA). Along with awards from the North Carolina and Charlotte chapters of PRSA this year, Clairemont has received national and statewide recognition with 241 awards for superb communications campaigns since its founding in 2010.

2021 SILVER ANVIL AWARD

The Silver Anvil Awards symbolize the forging of public opinion and have been awarded each year since 1944. They are giving to organizations that have successfully addressed challenging issues with exemplary professional skill, creativity and resourcefulness. The awards are often referred to as the “Oscars of the PR Industry.” This honor is bestowed only on the most outstanding programs with proven results.

NATIONAL RECOGNITION

Clairemont earned this national recognition for its work with client Ingersoll Rand for a campaign called “Owning the Future: Ingersoll Rand’s Equity Grant.” Ingersoll Rand committed to make all employees owners in the company and awarded an equity grant of $150 million, one of the largest by an industrial company. To improve employee connection, contribution to financial performance and awareness within the industry, the agency-client team united 16,000 global employees during COVID-19 through a virtual bell ringing event with the New York Stock Exchange and meticulously coordinated 300 simultaneous on-site and remote celebrations.

“Clairemont is honored to have partnered with Ingersoll Rand on such an important milestone initiative in the company’s history that combined internal communications, external communications and event planning,” said Dana Phelps, chief executive officer, Clairemont Communications. “Receiving a prestigious Silver Anvil for this work is incredibly meaningful praise.”

STATEWIDE RECOGNITION

Together, Clairemont Communications and Ingersoll Rand also stand as award winners throughout North Carolina. This campaign garnered a 2021 InSpire Award from NCPRSA and a Queen City PR Award from PRSA Charlotte. Another campaign from this client-agency team, “Uniting 16,000 Employees Behind One Brand,” is the reigning NCPRSA Silver Best in Show winner. The highest honor the organization grants. Clairemont is also this year’s NCPRSA Bronze Best in Show winner for its work with client, Wendell Falls.

“Spearheading communications for a merger and uniting two global company cultures with 16,000 employees can be difficult. Doing this in March 2020, the same month the World Health Organization declared COVID-19 a global pandemic, presents an almost insurmountable challenge,” said Misty Zelent, vice president of communications, Ingersoll Rand. “Our global Ingersoll Rand communications team relied on our trusted agency partner, Clairemont Communications. Clairemont helped us design a successful internal communications program to unite 16,000 employees across 70 countries for a seamless integration.”

In addition to the NCPRSA Best in Show awards, Clairemont’s total of nine InSpire wins showcase the agency’s expertise in the areas of global communications, internal/employee communications, integrated communications, media relations and video programs, with clients North Carolina Association of Fire Chiefs (NCAFC), International Association of Fire Chiefs (IAFC) and WGU North Carolina also being recognized.

Contact us to talk about how we can work on award-winning communications campaigns with you.

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In the News: Wendell Falls Publix opening in WRAL

In the News: Wendell Falls Publix opening in WRAL

December 13, 2021January 31, 2023 Olivia NolesBlog, Clairemont Client NewsPublic Relations, publix, Raleigh PR Agency, wendell falls

Clairemont client Wendell Falls is a master-planned community in Wendell, North Carolina, just 15 miles from Raleigh. As part of the growing community, Wendell Falls welcomes the first Publix store in eastern Wake County. WRAL covered the Wendell Falls Publix grand opening in an article and video.

In the video, Tanya Matzen of Brookefield properties shares how excited Wendell Falls and residents are to welcome Publix to the community and touches on what to expect with the commercial area continuing to expand and come together. 

“It’s really exciting to see the vision come to life. The residents are super excited that the commercial offerings are taking off.”

Read the full feature of the Wendell Falls Publix opening in WRAL and check out other recent Wendell Falls features. 

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clairemontcommunications

Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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