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Category: Raleigh PR Agency

Clairemont Celebrates 13 Years!

Clairemont Celebrates 13 Years!

January 13, 2023April 4, 2023 Dana PhelpsRaleigh PR Agency, The Clairemont TeamClairemont Communications, PR Agency, Public Relations, Raleigh PR Agency

In honor of our 13th anniversary as a Raleigh PR agency, we are sharing 13 blog posts that represent the everyday work of an award-winning PR agency, as well as some moments that make us laugh to remember or especially proud.

Vita Vite Nominated for the News & Observer’s 2022 Best of Raleigh

Ingersoll Rand Donates to Ukraine

What Does a PR Agency Do? A Royal Media Event

Clairemont Receives National and Statewide Recognition

What Does a PR Agency Do? Ingersoll Rand’s Equity Grant Celebration

What I Learned My First Year As a Business Owner

A Spicy Peek into the 11th Pepper Fest at Briar Chapel

What Does a PR Agency Do? Il Palio at the James Beard House

219 Award-Winning Inspirations

What Does a PR Agency Do? Hoedown Showdown at Wendell Falls

Clairemont Secures Byline Coverage for Club Car

Postcards: The Original Twitter

Happy 30th Anniversary Post-It

We are so excited to be celebrating 13 years and cannot wait to see what the future holds! Follow us on Instagram to keep up with our adventures as a Raleigh PR agency!

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Clairemont Communications 2022 year in review

Clairemont Communications 2022 year in review

December 21, 2022January 31, 2023 Olivia NolesPublic Relations, Raleigh PR AgencyClairemont Communications, PR Agency, Public Relations, Raleigh PR Agency

From winning awards and working with amazing clients to revamping our look and speaking at conferences, 2022 has been a fantastic year for Clairemont Communications. Read the Clairemont 2022 year in review to learn more about our year.

Clairemont 2022 year in review:

Clairemont won awards:

  • Clairemont earned five gold awards and three silver awards at the 2022 Sir Walter Raleigh awards.
clairemont communications year in review

We continued working with our amazing clients:

  • As PR professionals, our day-to-day work ranges from creating communications strategies to writing articles and blog posts to designing social media calendars and creating content, and we are so lucky to work with such great clients! Check out this post to learn more about what we do for our clients on a day-to-day basis here at Clairemont Communications!

And worked on special projects:

  • Clairemont worked in partnership with Ingersoll Rand on its 2021 global sustainability report.
  • Clairemont was hired to design an executive visibility campaign to help position a statewide small business resource as the leading small business resource in North Carolina.
  • Clairemont and yellowDog : creative worked together to name a foundation, design the logo and develop the perfect tagline.

We secured coverage for our clients:

  • Clairemont secured byline coverage for Club Car in Patch Neighborhood News, AZ Big Media, Senior News GA and Lifestyles After 50, resulting in a total reach of 525,000+.
  • Clairemont secured coverage for Parkside and Wendell Falls, Spectrum and Wendell Falls and Arden at Wendell Falls in the Triangle Business Journal.

Revamped our branding:

  • The Clairemont logo got a new look! yellowDog : creative revamped our logo and branding, and we re-designed our website to match. More on this process coming soon!
2022 year in review

Spoke at conferences:

  • In November, Dana Phelps, founder of Clairemont Communications, led a session, Growing from Communication Technician to Strategic Counselor, at the 2022 NCPRSA Strategic Communications & MarCom Conference.
clairemont year in review

And joined new PR Groups:

  • Clairemont became the Raleigh, NC affiliate of PRConsultants Group, Inc.

We are so thankful for a great 2022 and cannot wait to see what 2023 holds! Follow along on Instagram, Facebook and LinkedIn to keep up with us!

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Dana Phelps to speak at 2022 NCPRSA Strategic Communication & MarCom Conference

Dana Phelps to speak at 2022 NCPRSA Strategic Communication & MarCom Conference

October 28, 2022February 27, 2023 Olivia NolesProfessional Development, Raleigh PR AgencyDana Phelps, Dana Phelps NCPRSA Strategic Communication & MarCom Conference, NCPRSA, NCPRSA Strategic Communication & MarCom Conference, Public Relations, Raleigh PR Agency

Clairemont’s Dana Phelps has been selected as a speaker for the 2022 NCPRSA Strategic Communication & MarCom Conference. A repeat presenter at the annual conference, this year Phelps is leading a session called Growing from Communication Technician to Strategic Counselor.

2022 NCPRSA Strategic Communication & MarCom Conference

The 2022 NCPRSA Strategic Communication & MarCom Conference theme is “transformation.” The conference will feature speakers and panel discussions from which both new and experienced communication professionals will benefit. These sessions will improve your skills and knowledge in the rapidly changing world of communications.

Growing from Communication Technician to Strategic Counselor

During the Growing from Communication Technician to Strategic Counselor session, Phelps will share three of her coined concepts, knowcasting, morecasting and collabolighthing, that will guide communications professionals who desire to grow from tactical execution to trusted counseling.

The conference is Friday, November 18, 8 a.m. – 3:30 p.m. at The Mckimmon Center in Raleigh. Register to attend the 2022 NCPRSA Strategic Communications & MarCom Conference here!

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We’re hiring! Seeking an account strategist

We’re hiring! Seeking an account strategist

January 10, 2022January 31, 2023 Olivia NolesBlog, PR People, Public Relations, Raleigh PR Agency, The Clairemont TeamClairemont Communications, PR Agency, Public Relations, Raleigh PR, Raleigh PR Agency

Clairemont is currently seeking smart, responsible, creative and hard-working public relations practitioners. We are looking for individuals who are ready to tackle any assignment and join a highly motivated, growing team of communications professionals who share in the passion of delivering quality client service while enjoying the co-learning of a team environment for an account strategist position.

Ideal candidates work well in a collaborative environment and independently as self-starters. We are seeking high-energy PR leaders with the ability to build client plans and strategies while anticipating the needs of our accounts as well as our agency. Responsibilities include ensuring that work is delivered on time and satisfactorily, and that relevant team members are kept up to date on the status of accounts and assigned projects.

Versatile applicants who have a proven track record in pitching media, building social media strategies for businesses, writing effective media and marketing communications materials, executing successful client events and cultivating new business leads will be given first consideration.

The account strategist position responsibilities may include:

  • Ensuring that work is delivered on-time and team member are kept up to date on status of accounts and assigned projects
  • Building social media and PR strategies
  • Writing effective media and marketing communication materials
  • Pitching clients to media outlets
  • Executing successful client events
  • Cultivating new business leads

The qualifications are:

  • Bachelor’s degree in public relations, journalism or communications
  • Minimum of 5 years of PR agency experience
  • Strong writing, critical thinking and time management skills
  • Has proven, solid written and verbal communication skills
  • Project management experience and strong organizational skills
  • Motivated self-starter who can handle multiple projects and deadlines at the same time
  • Ability to work in a fast-paced, team-oriented environment
  • Proficient in Microsoft Word, PowerPoint and Excel
  • Video editing skills are a plus
  • Ability to communicate in multiple languages is a plus
  • Located in Raleigh, NC

To apply: Send your cover letter, resume and writing samples to Dana Phelps at d@clairemontcommunications.com or apply on LinkedIn.

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SPOKEN WORD MAKING A COMEBACK

SPOKEN WORD MAKING A COMEBACK

December 29, 2021January 31, 2023 Derek BullingtonBlog, PR People, Professional Development, Public Relations, Raleigh PR AgencyPR, PR Agency, PRSA, Public Relations, Raleigh PR, Raleigh PR Agency

I had the opportunity to attend the virtual 2021 NCPRSA Strategic Communications + Marcom Conference in November. It was my first time attending a NCPRSA event. Hearing new ideas, perspectives and how the industry of public relations is changing is always enjoyable. Even virtually, it is inspiring to network with fellow professionals in a collaborative learning atmosphere.

Spoken word making a comeback

The virtual, two-day program featured five sessions per day with national and regional industry executives from strategic communication, marketing and PR fields. The sessions covered a variety of topics, such as, audio being added to communications strategies, the misinformation crisis, diversifying the PR profession, the age of influencers and the use of cutting-edge visual technologies being used to tell stories.

AUDIO IS CHANGING OUR JOBS

A session that really caught my attention was “Listen, Do You Hear That? It’s Audio Changing How We Do Our Jobs” with hosts Gene and Julie Gates. This duo was named “Personality of the Year” by the National Association of Broadcasters and shared their expertise on using audio to connect with clients. They are seeing a major spike in audio entering the marketing and PR fields since the start of the pandemic and people being cooped up in their homes.

The ever-growing audio trend is made for the multitasker, and that is what we are all becoming. Now that we are mixing our home lives with work lives, more people are getting news while performing their morning routines, helping the kids get ready, cooking dinner or doing their daily chores. People are less likely to sit down and read longer articles. We are used to quick snippets of news on social media platforms, making long form articles daunting to readers.

SPOKEN WORD DRAWS IN A LARGER AUDIENCE

Spoken word helps alleviate this and draws in audiences that may not take the time to read full articles. Audio can encourage deeper engagement as there is less effort needed. You can repurpose your written content to expand on the topic and bring in a wider audience. Listeners can share their favorite content easily by listening with their significant other, friends or co-workers.

When you first hear the term audio alongside communications, marketing and PR your mind probably goes straight to podcasts, but that is not the only option. Many online newspapers and magazines are developing audio articles alongside written articles on its websites. While audio articles and podcasts may sound similar, they are completely different products. Audio articles are about convenience and delivering content in an easy way for readers. Podcasting is its own form of storytelling all together.

DON’T WORRY, WRITTEN CONTENT IS NOT DEAD

Spoken word is making a comeback, but don’t worry, written content is not dying. In fact, great written content is the foundation for audio. There is plenty of room for audio articles, podcasts and written content to co-exist. Developing a mix will build a larger and more diverse audience. If you’re looking to expand your audience, this may be a great addition to your already strong content. Spoken word was the original storytelling, and it sounds like it is making a strong comeback.

Visit some of the top PR podcasts to hear what is being done and to get some ideas!

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clairemontcommunications

SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
This spring, Ali de la Vega is joining the Clairem This spring, Ali de la Vega is joining the Clairemont team as an intern! Ali is a Junior at NC State who prides herself in being a daughter and a Christian as well as an amateur athlete, overachiever and older sister. Learn more about her background and how she found a love for PR on our website!
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