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Year: 2017

What Does a PR Agency Do? A Taste of Italy at Il Palio

What Does a PR Agency Do? A Taste of Italy at Il Palio

December 27, 2017January 31, 2023 Clairemont InternAwards, Blog, Case Studiesaward winning PR, food pr, il palio, PR social media, raleigh agency, raleigh dining

Il Palio, Chapel Hill’s AAA-rated Four Diamond Italian restaurant, was in the midst of a $1 million renovation, featuring a fresh look and a revamped menu by its new chef, Teddy Diggs. Il Palio turned to Clairemont Communications to create a social media strategy that would refresh the restaurant’s image and win the hearts of young diners.

Social Media Strategy

Clairemont’s “Taste of Italy” campaign leveraged the clout of food and culinary influencers to generate awareness among the target demographic – millennial diners – and increase traffic to Il Palio. Clairemont chose to harness the broad reach of social media to efficiently and rapidly boost Il Palio’s image to a large audience.

Execution

VIP dinners at Il Palio.

Customized Experiences: Il Palio hosted a “Foodie Funday” dinner where Chef Teddy selected dishes for each blogger’s preferences. Who wouldn’t want the chef’s creation customized just for you? Chef Teddy also invited a prominent blogger into the kitchen to co-create a proprietary pizza that he named after her and featured on his menu. Chef Teddy handcrafted The Perfect Date Night Dinner for another blogger and his wife. The personalized touch struck home, producing a flurry of coverage on social media and blogs, and securing reservations.

Instagram Takeovers: To reach broader audiences, Clairemont crafted Instagram takeovers to share a visual “taste” of Teddy’s cooking. Chef Teddy helmed the Instagram of StarChefs – a culinary publication with more than 30,000 followers – during his annual trip to Italy, unveiling first his inspiration abroad and then the application back at Il Palio. In preparation for the Atlanta Food and Wine Festival, he creatively shared “a day in the life of a man who plays with fire,” with the festival’s Instagram followers, showcasing his wood-fired grill dishes. These partnerships increased visibility and boost Il Palio’s own social media metrics.

Il Palio’s Instagram Takeover with StarChefs.

Results

Il Palio – boosted by diner reviews – earned a Gold Medal from food critics as a “2016 Best Restaurant in the Triangle.” Clairemont met every goal, exceeded expectations in addition to the following results:

  1. 10 media articles/posts, reaching a combined followership of more than 50,000 followers on Twitter alone
  2. Instagram takeovers in 2016 showcased the renovated restaurant, new menu and staff personality to approximately 45,000 followers

The work Clairemont Communications conducted in partnership with Il Palio earned a Best in Category in Social Media and an Award of Excellence in Social Media from the North Carolina Public Relations Society of America. It also earned a Platinum Award in Social Media from the Raleigh Public Relations Society. We are proud that this campaign represents two of the 175 awards we’ve received since starting Clairemont in 2010.

To read more about the work we do with clients, please visit the case study section of our blog.

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What Does a PR Agency Do? Briar Chapel Unveils Encore

What Does a PR Agency Do? Briar Chapel Unveils Encore

December 22, 2017January 31, 2023 Clairemont InternAwards, Blog, Case Studiesaward winning PR, award winning PR agency, Briar Chapel, InSpire Awards, PR Agency, Raleigh PR

Briar Chapel is one of the largest master-planned green communities in North Carolina and part of Newland Communities, the country’s most prominent privately held residential real estate developer. As Briar Chapel prepared to launch Encore, its new age-qualified section, marketing managers turned to Clairemont Communications to gain visibility and roll out this distinctive offering to homebuyers ages 55 years and older.

Strategy: Feature Story

Clairemont crafted a comprehensive public relations campaign designed to gain visibility and support home sales for Encore. As a key element in this strategy, Clairemont set an objective to secure a feature story in The Original Relocation Guide prior to Encore’s grand opening that highlighted the age-qualified section’s features and lifestyle appeal. To gain maximum exposure, we aimed to secure this story in a local publication with a followership of at least 300,000 that targeted homebuyers. 

Execution

Clairemont recognized that feature stories often secure greater exposure with more opportunity to tell a complete, in-depth narrative than news briefs or short blurbs. Encore included a distinct set of lifestyle offerings that few other locations in the country could claim, so a larger feature story was critical to thoroughly depicting the character of the new section. The Original Location Guide, with its large readership in North Carolina, provided the perfect vehicle to share the news.

Clairemont crafted a creative, out-of-the-box angle designed to grab the attention of busy editors. Our initial hook leveraged the exclusivity that Encore offered, since it was only the second of its kind in the country. While this newsy tidbit might have been worth a local newspaper mention, we recognized the need for a more engaging story that would appeal to The Original Relocation Guide’s informative yet warm tone. We invited them to share a “how to” segment that tapped on both the desire to share fresh news as well as equipping the editors with a DIY approach for their home shoppers.

Results

Clairemont met the stated objective and far exceeded expectations. The feature story in The Original Relocation Guide highlighted the distinct character of Encore while positioning Briar Chapel (cited as the author) as a thought leader in the retirement industry to its circulation of 470,000. Published prior to the grand opening, the feature article prompted interest from prospects, and Encore secured a full waiting list of homebuyers by grand opening date.

The work Clairemont Communications conducted in partnership with Briar Chapel received a “Best in Category” award in the 2017 InSpire Awards. We are proud that this campaign represents one of the 175 awards we’ve received since starting Clairemont in 2010. To read more about the work we do with clients, please visit the case study section of our blog.

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Instagram “Highlights” for Business

Instagram “Highlights” for Business

December 19, 2017January 31, 2023 Cherith AndesBlog, Public Relations, Social Media + Influencer EngagementInstagram, instagram highlights, instagram marketing, instagram stories, social media marketing

Instagram is on a roll.

With version 25, the Insta team unveiled Story Archives and Highlights, providing a longer lifespan for Instagram content. Sure, it’s fun to save your stories for a later review, but what are these updates, and how can businesses leverage them?

What are these new goodies?

Story Archives:

Recently, users have been able to archive Instagram posts, removing posts from their feeds into a storage folder that only the user can see. Now, the feature has expanded to Insta stories. With the Stories Archive, users can save those stories they worked so hard to filter, edit, caption, tag and emoji to death. The Stories Archive saves posts at the same quality at which you uploaded them and displays posts in reverse chronological order. The bonus? Archives are stored on the cloud, saving valuable memory on your phone.

Highlights:

It’s like a “best of the best” reel! The Highlights feature allows you to create permanent video rolls on a given topic or theme. You can curate video snippets or photos from your archived stories, choose a cover photo and name, and post to this new section of your Insta profile.

How should I use my new toys?

Story Archives:

Once archived, you can reshare selected stories to your Highlights (more on that in a moment), Direct Messages or your feed. You can also download them (one at a time, unfortunately) and reshare to your current story. For businesses, this is an opportunity to build an arsenal of footage and content for repurposing. Throwback posts just got a lot easier, as did overviews of returning product offerings or industry events.

Highlights:

Highlights can function as a mini overview of services or products at a glance! For example, restaurants might curate a reel of high-quality photography of its best dishes or a special-event menu. Designers can feature a fall fashion line, or real estate companies can spotlight hot homes on the market. And not everything need be product-centric. Highlights proffers an opportunity to reshare moments from an event, grand opening, conference or celebrity appearance — bolstering brand credibility and reminding viewers of past successes.

As a whole these features extend the lifespan of Insta content, slowly revolutionizing the platform into a destination rather than a newsfeed. Keep your eyes peeled! No doubt this is just one of many permutations with many more opportunities for businesses to leverage Instagram as a branding platform.

Are you getting the most out of your social media strategy? Send us an email to explore ideas!

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Vita Vite: Cheers to 2 Years

Vita Vite: Cheers to 2 Years

December 15, 2017January 31, 2023 Cherith AndesBlog, Clairemont Client News, Restaurant PR + Hospitality PRanniversary celebration, Restaurant PR, restaurant PR in raleigh, Vita Vite, wine bar, wine bar in Raleigh

We’re just going to pause right here and take a minute, a minute to congratulate and celebrate one of Clairemont’s beloved clients. This December, Vita Vite — a wine bar + art gallery + event space in Downtown Raleigh — celebrated its second anniversary. Clairemont had the immense privilege of helping to unveil Vita Vite to Raleigh in 2015, and we were equally as thrilled to celebrate year number two with owner Lindsay and her team.

Congratulations! We can wait for all the great things to come next year!

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What Does a PR Agency Do? Vita Vite Creates “Raleigh’s Sunday Spot”

What Does a PR Agency Do? Vita Vite Creates “Raleigh’s Sunday Spot”

December 12, 2017January 31, 2023 Clairemont InternAwards, Blog, Case Studiescommunity events, increasing sales, PR Agency, PR Awards, PR case studies, raleigh restaurant PR, Restaurant PR, Vita Vite, what does a PR agency do

Two Decembers ago, Lindsay Rice opened Vita Vite, a wine bar and art gallery in downtown Raleigh’s warehouse district, and the concept quickly became a hotspot for locals to gather for a glass of wine after work or to sit by the fireplace on a date night. While Vita Vite attracted steady traffic throughout the week, especially on Fridays and Saturdays, the typical Sunday crowd was smaller. Clairemont Communications help designed a creative approach that would bolster the number of Sunday Funday guests at Vita Vite.

Strategy

Targeting downtown Raleigh businesses and residents, Clairemont devised an events-based campaign, leveraging Vita Vite’s event space to host fun happenings on Sundays and position the wine bar as “Raleigh’s Sunday Spot.” Clairemont’s goal was to increase guest traffic on Sundays by the end of 2016 by planning and executing community events that would attract at least 50 people on-site. We planned to share engaging content from these events as a part of a larger strategy to increase followership on Vita Vite’s Facebook page.

Execution

Since Vita Vita is located in a vibrant downtown location, Clairemont identified a ready-made audience all within walking distance of the wine bar’s front door. Our research revealed that downtown Raleigh residents enjoy exercise, value social activities (that include their pets) and believe strongly in supporting local businesses. As a result, Clairemont crafted an event series that creatively targeted each of these preferences. We decided to push the boundaries and combine several favorite activities into a few key events to “pack a punch.” The best part? The soirees would be just a short stroll from their own homes and businesses!

Sweat and Sip: To tap into the active lifestyle of this demographic, Clairemont partnered with Barre3, a popular Pilates studio, to host an exercise-meets-wine experience in Vita Vite’s event space. After class, participants received a complementary glass of wine, bubbly or beer to allow them to experience the wine bar and socialize with friends. The first Sweat and Sip filled to capacity and was such huge hit that we immediately planned additional events with other downtown Raleigh fitness studios, such as Core Power Yoga and Cirque de Vol. This event also gave Vita Vite a chance to showcase its large event space behind the main bar area. Many attendees commented that they were very impressed by the space and had no idea it was even there.

Pooches on the Porch: We let Vita Vite’s porch go to the dogs on Sundays –literally. Vita Vite partnered with Unleashed, a healthy minded pet store located nearby, to set up a treat table where guests and their dogs can create “doggie bags” of natural and organic snacks. Pet owners lounged on the porch with wine and took selfies in the pet photo booth with their pooches, and the dogs played with wine-shaped dog toys. We encouraged guests to share their puppy portraits on social media and tag Vita Vite to increase online reach and visibility.

Results

In direct correlation with our stated objectives above, we helped bring more people to Vita Vite on Sundays by planning and executing events that attracted approximately 100 people on-site. We were able to increase our Facebook followers by almost 200 percent, as well as engage additional followers when partners shared on their channels. Clairemont’s creative events program boosted business on Sundays, and Vita Vite continued to developed business relationships and gained new regular customers.

The work Clairemont Communications conducted in partnership with Vita Vite earned an Award of Excellence for Creative Tactics from the North Carolina Public Relations Society of America. It also won a Silver Award in Event Marketing from the Raleigh Public Relations Society. We are proud that this campaign represents one of the 175 awards we’ve received since starting Clairemont in 2010.

To read more about the work we do with clients, please visit the case study section of our blog.

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clairemontcommunications

Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
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We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
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Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
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For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
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Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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