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Tag: award winning PR

What does a PR agency do? Newland Saves Residents A Million Dollars

What does a PR agency do? Newland Saves Residents A Million Dollars

November 8, 2018January 31, 2023 Clairemont InternAwards, Blog, Case Studiesaward winning PR, awards, Briar Chapel, Newland Communities, raleigh real estate, real estate industry, real estate PR, wendell fallsLeave a Comment on What does a PR agency do? Newland Saves Residents A Million Dollars

Newland Communities, the country’s largest privately held residential real estate developer, touts two master-planned green communities in central North Carolina: Briar Chapel and Wendell Falls. From inception, Newland built these communities on principles of sustainable design through energy efficient land planning and comprehensive, NGBS-certified home construction – standing as the two largest green communities in the Triangle. Newland sought to showcase its industry leadership with research and data proving the tangible value of building green. Clairemont set the objective to reach media outlets with a circulation of more than 100,000. Therefore, our goal was to secure a feature story in Builder Magazine within the 2017 calendar year that highlighted Newland’s delivery of demonstrable results.

STRATEGY

Clairemont and client Newland developed five personas to define our diverse target market, homebuyers between ages 21 and 65 actively seeking homes in North Carolina and designed an innovative pitch angle tailored to the publications’ needs. Clairemont framed the 10-year study’s centerpiece finding – that Briar Chapel and Wendell Falls saved residents more than $1 million in energy bills – with attention-grabbing, light-hearted depictions of the equivalent annual savings. For example, homeowners could have purchased 14,015 movie nights, 9,110 family cookouts or 60,733 fresh apple pies with their savings. We accompanied our pitch with content that editors could repurpose, such as visually appealing charts and images of the homes. To further ensure a good editorial fit, we met Builder Magazine’s need for data-driven insights by offering supplementary reports, an interview with Newland’s marketing director and the top three quantifiable ways Newland saves energy.

EXECUTION

The Clairemont team completed a media audit to determine which outlets provided maximum visibility within the target demographic. We also thoroughly researched the green building market to identify homebuyers’ biggest questions about green building and how Newland allays these concerns. To ensure quality from start to finish, we held regular internal planning meetings and client calls and completed multiple rounds of editing and proofing.

RESULTS

Clairemont met the stated objective and far exceeded expectations within our budget by the end of 2017. The feature story in Builder Magazine spotlighted Newland’s sustainable nature while positioning the community as a thought leader in the green home industry to its circulation of approximately 120,000.

This feature story fed into a larger campaign that skyrocketed traffic at Wendell Falls by approximately 32 percent, landed Briar Chapel two Best Neighborhood awards in Chapel Hill and earned Newland the Developer of the Year award from the Home Builders Association of the Triangle.

The work Clairemont Communications conducted in partnership with Newland Communities earned Awards of Excellence, Best in Category and Best in Show awards by the North Carolina Public Relations Society of America (NCPRSA) and a Platinum Award from the Raleigh Public Relations Society. We are proud that this campaign represents one of the 198 awards we’ve received since starting Clairemont in 2010.

To read more about the work we do with clients, please visit the case study section of our blog.

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What does a PR agency do? A Freshly Baked Media Kit

What does a PR agency do? A Freshly Baked Media Kit

November 2, 2018January 31, 2023 Clairemont InternAwards, Blog, Case Studiesaward winning PR, best restaurant in chapel hill, Creative PR, Creative Tactics, event PR, il palio, Raleigh PR, Raleigh PR Agency, Restaurant PRLeave a Comment on What does a PR agency do? A Freshly Baked Media Kit

Il Palio, Chapel Hill’s AAA-rated Four Diamond Italian restaurant, wanted to break into the national culinary scene and gain acclaim as a leading restaurant in the Southeast. As part of a comprehensive PR strategy, Clairemont Communications secured a coveted invitation for Executive Chef Teddy Diggs to cook a dinner at the James Beard House, the country’s leading culinary organization.

A Tasty Media Kit

To secure an invitation to the James Beard House, Clairemont creatively positioned Chef Teddy as the country’s newest kind of “sommelier,” an olive oil expert qualified by his extensive culinary experience with Italy’s olive oil producing regions. Clairemont then crafted themed pitches to pique the interest of busy culinary writers in New York City. To accompany the pitches, we devised a media kit with one main ingredient: a wedge of Teddy’s renowned, freshly baked Sea Salt and Rosemary Focaccia. We paired the tasty sample with an opportunity for an in-person interview with Teddy as well as an invitation to the Italian Olive Oil Feast at the James Beard House. It was all in the details! We orchestrated the bread’s perfectly timed journey from Il Palio’s ovens to New York’s news desks within 24 hours.

Results

  1. Clairemont placed six national media stories in coveted outlets such as Saveur, The Daily Meal and Food Republic. Social media posts reached approximately 1.2 million followers on Twitter alone, far exceeding the original goal.
  2. As a direct result of our media kit, Clairemont secured dinner attendance from five key media from outlets like Food and Wine Magazine and NBC’s Today Show.

Bolstered by diner reviews and media coverage, Il Palio earned a Silver Medal from food critics as a “Best Restaurant in the Triangle in 2017.” In addition, the James Beard dinner sparked the “Taste of James Beard,” a collaborative dinner with leading Raleigh chefs that Chef Teddy hosted upon return, leveraging his New York trip to attract new customers and boost sales at Il Palio.

The work Clairemont Communications conducted in partnership with Il Palio earned a Best in Category and an Honorable Mention by the North Carolina Public Relations Society of America (PRSA). We are proud that this campaign represents one of the 198 awards we’ve received since starting Clairemont in 2010.

To read more about the work we do with clients, please visit the case study section of our blog.

Feature image courtesy of Sandra Benton.

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Clairemont Goes Platinum

Clairemont Goes Platinum

October 25, 2018January 31, 2023 Cherith AndesAwards, Blog, Raleigh PR Agencyaward winning PR, PR Awards, Raleigh Public Relations Society, RPRS awards, Sir Walter Raleigh AwardsLeave a Comment on Clairemont Goes Platinum

Elvis Presley, The Beatles, Garth Brooks, Barbara Streisand — these 20th-century musical moguls marked history with more than 30 platinum and more than 10 multi-platinum records — each.

While we may never build a Graceland or jumpstart a British invasion, Clairemont celebrated its own platinum milestone at the 2018 Sir Walter Awards.

Hosted by the Raleigh Public Relations Society, the Sir Walter Raleigh Awards of Excellence in Communication showcase exemplary campaigns and tactics by public relations and communication professionals. This competition is held annually and recognizes and honors practitioners who have achieved excellence in a variety of categories, as judged by an independent panel of judges. Winning entries receive a rank of silver, gold or  platinum, which is the highest recognition.

This year, Clairemont was humbled to receive a total of eight awards, including six platinum accolades, the most number of platinums awarded this year.

  • Platinum Award in Integrated Communications: “Babalu’s Grand Opening Rocks the Guac“
  • Platinum Award in Campaigns: Green/Sustainability – One Time or Special Event: “Briar Chapel’s Pepper Festival Turns 10”
  • Platinum Award in Campaigns: Special Events – One to Five Days: “Il Palio Fires Up at the James Beard House“ (This award received a perfect score.)
  • Platinum Award in Campaigns: Special Event – Media Event: “Western Governors University Comes to North Carolina”
  • Platinum Award in Tactics: Media Relations: “Talbots and Oprah Magazine Dress for Success“
  • Platinum Award in Tactics: Media Kit: “Il Palio’s Freshly Baked Media Kit”
  • Gold Award in Tactics: Videos – Broadcast/Web Commercial: “Wendell Falls Builder Spotlight Videos”
  • Silver Award in Tactics: Social Media: “The Vita Vite Lifestyle“

Thank you to our clients! It’s such a privilege to be able to do work we love for people and businesses we love.

Want to explore how we might cook up something great for your business? Drop us a line!

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What does a PR agency do? The Vita Vite Lifestyle

What does a PR agency do? The Vita Vite Lifestyle

July 24, 2018January 31, 2023 Clairemont InternAwards, Blog, Case Studiesaward winning PR, Creative PR, Creative Tactics, event PR, facebook for restaurants, PR for restaurants, Raleigh PR, Raleigh PR Agency, Vita ViteLeave a Comment on What does a PR agency do? The Vita Vite Lifestyle

Vita Vite, a wine bar and art gallery in downtown Raleigh, had quickly surfaced as a local hotspot since its grand opening in 2015. With her growing customer base, owner Lindsay Rice sought to leverage her Facebook social media presence to increase awareness, engagement and on-site traffic. Vita Vite turned to Clairemont Communications to craft a creative Facebook strategy that would transform casual observers into active, lifelong fans.

STRATEGY

Our objective was to increase Facebook followership by at least 25 percent by the end of 2017. Clairemont’s campaign portrayed Vita Vite not just as a wine bar but ultimately as a cultural lifestyle. To forge an emotional connection, Clairemont showcased the ways fans enjoyed Vita Vite. For example, since the target demographic valued fitness, friendships and their four-legged pup friends, content highlighted Vita Vite’s pooch-friendly porch, “Sip and Sweat” exercise classes and even board games for girls’ nights. The campaign solicited personal feedback (“Which Vita Vite nook is your favorite?”) and Vita Vite-themed personality quizzes (“Red, white or rose today?”). Vita Vite partnered with organizations like barre3 Fitness Studio and the Downtown Raleigh Alliance for social media takeovers to increase visibility along with advertised posts.

EXECUTION

To ensure quality from start to finish, Clairemont held weekly client calls to discuss our strategy and tactics, aligning each phase with client objectives. Checklists and thorough calendars guided the social media calendar, and Clairemont provided on-site support to capture, deliver and evaluate the content.

RESULTS

Clairemont’s initiative increased Facebook followership by 42 percent by the end of 2017 as well as increased engagement by 1.5 percent; this was a particularly notable byproduct since average Facebook engagement decreased by 20 percent in 2017 across all industries. In addition, Vita Vite reported one of its most successful sales years to date and a full schedule of sold-out events that increased traffic and revenue.

As a result, Vita Vite secured awards like “Best Place to Get a Glass of Wine” and “Best Girls’ Night Out Spot,” and owner Lindsay earned the Top 40 Under 40 and Women in Business awards from the Triangle Business Journal.

The work Clairemont Communications conducted in partnership with Vita Vite earned an Award of Excellence by the North Carolina Public Relations Society of America (NCPRSA). We are proud that this campaign represents one of the 190 awards we’ve received since starting Clairemont in 2010.

Congratulations to Vita Vite owner Lindsay Rice who is launching her second VV location this August in North Hills!

To read more about the work we do with clients, please visit the case study section of our blog.

Image courtesy of Vita Vite.

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What does a PR agency do? Il Palio at the James Beard House

What does a PR agency do? Il Palio at the James Beard House

July 10, 2018January 31, 2023 Clairemont InternAwards, Blog, Case Studiesaward winning PR, best restaurant in chapel hill, Creative PR, Creative Tactics, event PR, il palio, Raleigh PR, Raleigh PR Agency, Restaurant PR

Il Palio, Chapel Hill’s AAA-rated Four Diamond Italian restaurant, wanted to break into the national culinary scene and gain acclaim as one of the leading restaurants in the Southeast. When Il Palio turned to Clairemont Communications for help, Clairemont devised a creative tactic to target the innermost circle of food influencers, the James Beard Foundation, and forge relationships between Il Palio’s chef Teddy Diggs and these national culinary gatekeepers.

STRATEGY

We positioned Chef Teddy to the James Beard Foundation as the country’s newest kind of “sommelier,” an olive oil expert, qualified by his extensive culinary experience in Italy’s olive oil producing regions. In addition, we seeded the social media landscape with posts that tied him to other James-Beard-winning chefs and James Beard Foundation activities to forge connections.

Clairemont leveraged the dinner as a news angle for busy New York food reporters. Pitches like “Olive You, Darling” utilized the upcoming Valentine’s season to include a timely editorial hook, while “Olive Oil: The New Wine” positioned olive oil as a luxurious, soiree-worthy staple for New York’s posh publications. Clairemont overnighted media kits featuring Teddy’s hallmark fresh Rosemary and Sea Salt Olive Oil Focaccia with an accompanying dinner invitation. Clairemont also leveraged the James Beard Dinner to boost visibility at home, inviting Raleigh influencers to join the dinner remotely via the James Beard live camera feed.

EXECUTION

To ensure quality from start to finish, Clairemont held weekly client meetings to discuss dinner themes, messaging and tactics. We frequently toured the kitchen, interviewed staff and observed the cooking process to accurately portray Il Palio’s specialties and culture. Clairemont provided on-site support at media interviews and the James Beard House to ensure concise messaging.

RESULTS

  1. The James Beard Foundation invited Chef Teddy to cook at the James Beard House in February 2017.
  2. Clairemont secured in-person interviews with two media and dinner attendance from five key media from outlets like Food and Wine Magazine and NBC’s Today Show, surpassing the original objectives.
  3. With the objective of three stories, Clairemont placed six national media stories by December 2017 in coveted outlets such as Saveur, The Daily Meal and Food Republic. Social media posts reached approximately 1.2 million followers on Twitter alone, far exceeding the original goal.

Clairemont successfully positioned Il Palio as a desirable, modern dining hotspot. Bolstered by diner reviews and media coverage, Il Palio earned a Silver Medal from food critics as a “Best Restaurant in the Triangle in 2017.” In addition, the James Beard dinner sparked the “Taste of James Beard,” a collaborative dinner with leading Raleigh chefs that Chef Teddy hosted upon return, leveraging his New York trip to attract new customers and boost sales at Il Palio.

The work Clairemont Communications conducted in partnership with Il Palio won an Honorable Mention by the North Carolina Public Relations Society of America (NCPRSA). We are proud that this campaign represents one of the 190 awards we’ve received since starting Clairemont in 2010.

To read more about the work we do with clients, please visit the case study section of our blog.

Image courtesy of the James Beard House.

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