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Tag: event PR

Spearheading Internal Comms

Spearheading Internal Comms

April 5, 2021January 31, 2023 Cherith AndesBlog, Case Studies, Public Relationsequity grant PR, event PR, global town hall, internal communications, merger and acquisition

When we say “public relations,” people often think of tactics like media pitching (hello, big news stories!), social media content, community partnerships and creative events. And yes, those are all things that Clairemont Communications does!

AND our expertise extends quite a bit further into other areas of communications, including internal communications, which is also one of our specialties.

Internal Communications? How Can That Help Me?

Internal communications means just that – that Clairemont serves as an extension of a company’s internal communications team. We have a track record of quickly getting up to speed on our clients’ projects, spearheading initiatives and helping to move the needle immediately.

For example, Ingersoll Rand, a global industrial manufacturer, turned to Clairemont to oversee several critical internal communications initiatives. When the Ingersoll Rand Industrials segment merged with Gardner Denver, Inc. to form the new Ingersoll Rand (IR), Clairemont helped to design a successful communications program to unite 16,000 employees across 70 countries for a seamless Day 1 integration. We helped craft sustainability reports, launch awards programs and roll out a $150 million equity grant with a bell-ringing event at the New York Stock Exchange — all in lock-step with the Ingersoll Rand communications team.

Ingersoll Rand celebrating its $150 equity grant by virtually ringing the opening bell at the New York Stock Exchange.

What Internal Communications Might Include

While working with Ingersoll Rand, here are just a few of the initiatives Clairemont helped to execute:

  • Global M&A communications strategy
  • Internal communications plan for 16,000 employees
    across 70 countries
  • Communications strategy for $150 million equity grant and bell ringing ceremony with the New York Stock Exchange
  • Executive leadership training/communications
  • Global celebrations and town halls
  • Proactive media relations in major markets
  • Award recognition program
  • Sustainability report research, writing and production
  • Content strategy for blog, website, intranet, social media
  • Video planning, direction and production
  • E-Trainings for employee programs

… and much more.

The question is — where do you need support to move the needle?

Let’s Chat!

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The Future of Fashion: NYFW Goes Virtual

The Future of Fashion: NYFW Goes Virtual

February 9, 2021January 31, 2023 Clairemont InternBlog, Fashion, Public Relationsevent marketing, event PR, fashion, fashion pr, Fashion Week, virtual events

New York Fashion Week (NYFW), held in February and September of each year, is a chance for designers to showcase their latest fall and spring collections to buyers, the press and the general public. With the world still navigating public safety during COVID-19, New York Fashion Week is staying virtual this year for its fall 2021 lineup.

This season, designers will showcase their collections in digital formats such as livestreams, look books and video presentations in lieu of traditional in-person exhibitions. The event launched on Valentine’s Day with Jason Wu’s livestreamed runway show, followed by virtual presentations and videos from Markarian. Markarian has come into the public eye after receiving the honor of dressing Dr. Jill Biden for the 2021 Presidential inauguration ceremony.

First Lady Dr. Jill Biden chose to work with Alexandra O’Neill of New York-based label Markarian on a custom dress and coat in ocean blue with peacock-hued details and embellished with Swarovski pearls and crystals https://t.co/hCQDwTDRYt pic.twitter.com/WJrmBUxVh3

— The Hollywood Reporter (@THR) January 20, 2021
Tweet from Hollywood Reporter Twitter account.

While holding a largely virtual event is no doubt challenging, it has led to some very creative PR initiatives. This season explored the future of fashion and how the industry is continuing to adapt during COVID-19 — all the while maintaining a healthy dose of inspiration and hope.

Vogue Magazine relies heavily on the fashion industry and its fans to stay in business. To create buzz for this year’s festivities, the outlet challenged its social media followers to recreate their favorite couture and share it online.

Here are all of our favorite DIY entries in our #VogueCouchCouture challenge. https://t.co/pVX2lTN0MA

— Vogue Magazine (@voguemagazine) February 2, 2021

International modeling agency, IMG Models, was also announced as the official editorial partner of #TikTokFashionMonth. TikTok featured live and pre-recorded content across IMG’s TikTok channels throughout the fall 2020 shows, and the TikTok community will continue to have access to IMG’s content for the spring 2021 shows taking place this month.

2021 Spring NYFW will extend beyond its typical 7-9 days to a month-long event. With many designers showing in late February and even a few waiting to reveal collections until April, this year’s “tailored” event is sure to bring joy to many as it rolls on throughout the spring season.

NYFW typically includes two types of shows: industry and open-to-the-public shows. Even in #BeforeTimes, it was typically difficult to snag an in-person seat; however, this year you can get a front-row view if you choose to join. Visit the official schedule to see what’s open to the public.

Curious about ways to amp up a virtual event to spark interest and engagement? Check out our blog on Effective Socially Distanced Events!

By Clairemont intern Maia Guterbock, a senior at UNC-Chapel Hill.

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Plan a Magical Event: Lessons from Disney

Plan a Magical Event: Lessons from Disney

August 16, 2019January 31, 2023 Clairemont InternBlog, Public Relations, Restaurant PR + Hospitality PRDisney, event marketing, event PR, fail, tips

Growing up in Orlando, I was raised in the shadow of the Magic Kingdom. Everywhere we went, there were signs of Disney’s influence. The company had a huge, white-gloved hand in all major city events, including the naming of our semi-beloved basketball team. Looking back, it seemed impossible to think there was a time that Disney wasn’t a cultural phenomenon or undisputed king of American theme parks.

But there was. Disney has made mistakes, including one of the most arguably terrible PR catastrophes. The 2019 summer marked the 64th anniversary of the opening of the original Disneyland in California – the day that became known internally as “Black Sunday.” You already know how this story ends, because … Disney. Instead, let’s take a look at some of the missteps Disney made that day and learn how you can avoid these faux pas to ensure success in your events.

Unfinished Ambiance

Believe it or not, this magical kingdom wasn’t fully prepared for its worldly debut. Even as the first guests poured into the park, crews of workers were still painting walls and finishing the gardens. The park was an active construction site as guests walked through the front gates.

Avoid being unprepared for party guests by building in ample time for your team to finalize preparations. Create a detailed run of show that includes pre-event prep time, a checklist with responsible parties and deliverables, a contingency plan for each item and a crisis plan for unexpected challenges. This list will help you circumvent those last-minute stressful situations.

Overcrowding

Opening day was supposed to only be for a select few friends and family – approximately 15,000 total. Disney welcomed almost double that number thanks to counterfeit tickets and lack of security detail along the perimeters.

Thankfully today, sites like Eventbright, Eventzilla and Evite exist to assist with invites and RSVPs to make it easy to organize and track attendees. For more private affairs, make sure to have a list of guests’ names at the door at the time of entry, and plan to have security stationed at any other possible entry points to avoid crashers.

Shortage of Supplies

The influx of guests brought with it another issue – a shortage of food and drinks. Even the public water fountains weren’t fully up-and-running, leaving guests wandering around both parched and hungry.

Keep an updated list of RSVPs and round up the number to anticipate a few extras. No one likes to come up empty when they go to get a drink – or bite. So skillfully stock your stations with food and beverages by calculating amounts needed using these tips. Not only will this keep your guests around, but it will also keep them happy!

As you know, in the end, Disney lived to tell the tale – and continues to do so. In fact, we can all share our Disney story, because despite the unfinished ambiance, overcrowding and shortage of supplies, Disney endured. If you haven’t arrived at your “happiest place on earth” yet, that’s ok. You might just be at your opening day. Take note of the challenges that arise and properly address them for a permanent fix. Then, continue on your mission to create magic for your clients – and others!

Want to read about a successful opening? Check out the celebration the Clairemont team planned and executed for our client, Vita Vite, when it opened its North Hills location.

Will Hornbeck is a rising senior at Wake Forest University. He thinks the best ride at Disney is the Carousel of Progress.

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Raleigh Legend Debuts Play

Raleigh Legend Debuts Play

May 9, 2019January 31, 2023 Cherith AndesBlog, Clairemont Client News, In Our CommunityBurning Coal Theatre, Carrie Knowles, event marketing, event PR, Raleigh Theatre, Women's Theatre Festival

Curtain up, spotlight on and enter stage right … a legend in the Triangle arts scene.

2014 Piedmont Laureate Carrie Knowles has no small resume when it comes to literature and the arts. Carrie founded the Boylan Heights ArtWalk, directed the Cross Currents Chamber Music and Arts Festival and provided board leadership for the Raleigh Chamber Music Guild, Burning Coal Theater and the United Arts Council. Let’s not forget her 45-year literary career, during which Carrie penned dozens of stories, published five novels and earned more than 25 awards.

A Stage for Change: SIX

Carrie is nowhere near stopping. For her 70th birthday, Carrie is releasing “Black Tie Optional: 17 Stories.” But this is no ordinary book release.

SIX: A Play in One Act

Carrie transformed SIX, one of the short stories from “Black Tie Optional,” into a one-act play. She is partnering with Burning Coal Theater and Women’s Theater Festival to debut SIX as a special staged reading. SIX follows the story of a young women seeking meaning and redemption after dark experiences — an evocative tale that inspires us to live life without regrets.

The premiere of SIX will serve as a fundraiser for Women’s Theater Festival, providing critical scholarships for 10 young actors/writers/directors to develop their talents and craft new work at the 2019 Women’s Theatre Festival.

Date: Sunday, May 26, 2019, 3 p.m.
Location: Burning Coal Theatre, 224 Polk Street Raleigh
RSVP: Here!

https://www.facebook.com/CarrieJKnowles/videos/332956537257430/

A Place for a Party

And what’s a show without a little afterparty? Carrie also invites guests to join her and the cast in the lobby afterward for cake and bubbly to celebrate her 70th birthday!

The event is free with a suggested $5 donation to benefit the Women’s Theatre Festival Scholarship Fun. “Black Tie Optional: 17 Stories” will be available for purchase (and autograph!) with 40 percent of the proceeds benefitting the Women’s Theatre Festival.

Join us to enjoy a show, cake and bubbly! Space is limited, so reserve your spot now!

RSVP for SIX!
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What does a PR agency do? A Freshly Baked Media Kit

What does a PR agency do? A Freshly Baked Media Kit

November 2, 2018January 31, 2023 Clairemont InternAwards, Blog, Case Studiesaward winning PR, best restaurant in chapel hill, Creative PR, Creative Tactics, event PR, il palio, Raleigh PR, Raleigh PR Agency, Restaurant PRLeave a Comment on What does a PR agency do? A Freshly Baked Media Kit

Il Palio, Chapel Hill’s AAA-rated Four Diamond Italian restaurant, wanted to break into the national culinary scene and gain acclaim as a leading restaurant in the Southeast. As part of a comprehensive PR strategy, Clairemont Communications secured a coveted invitation for Executive Chef Teddy Diggs to cook a dinner at the James Beard House, the country’s leading culinary organization.

A Tasty Media Kit

To secure an invitation to the James Beard House, Clairemont creatively positioned Chef Teddy as the country’s newest kind of “sommelier,” an olive oil expert qualified by his extensive culinary experience with Italy’s olive oil producing regions. Clairemont then crafted themed pitches to pique the interest of busy culinary writers in New York City. To accompany the pitches, we devised a media kit with one main ingredient: a wedge of Teddy’s renowned, freshly baked Sea Salt and Rosemary Focaccia. We paired the tasty sample with an opportunity for an in-person interview with Teddy as well as an invitation to the Italian Olive Oil Feast at the James Beard House. It was all in the details! We orchestrated the bread’s perfectly timed journey from Il Palio’s ovens to New York’s news desks within 24 hours.

Results

  1. Clairemont placed six national media stories in coveted outlets such as Saveur, The Daily Meal and Food Republic. Social media posts reached approximately 1.2 million followers on Twitter alone, far exceeding the original goal.
  2. As a direct result of our media kit, Clairemont secured dinner attendance from five key media from outlets like Food and Wine Magazine and NBC’s Today Show.

Bolstered by diner reviews and media coverage, Il Palio earned a Silver Medal from food critics as a “Best Restaurant in the Triangle in 2017.” In addition, the James Beard dinner sparked the “Taste of James Beard,” a collaborative dinner with leading Raleigh chefs that Chef Teddy hosted upon return, leveraging his New York trip to attract new customers and boost sales at Il Palio.

The work Clairemont Communications conducted in partnership with Il Palio earned a Best in Category and an Honorable Mention by the North Carolina Public Relations Society of America (PRSA). We are proud that this campaign represents one of the 198 awards we’ve received since starting Clairemont in 2010.

To read more about the work we do with clients, please visit the case study section of our blog.

Feature image courtesy of Sandra Benton.

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