Clairemont was recently hired by a statewide resource for small businesses to devise an executive visibility campaign. This campaign aims to position the organization and its director as the leading small business resource in North Carolina.
Executive Visibility Campaign
As part of this initiative, Clairemont designed a strategic communications plan. The plan outlined objectives, strategies, target audience and key messages that will raise awareness through tactics such as media relations, content and speaking opportunities.
Clairemont crafted a detailed media relations plan that included news release ideas and strategies, pitch ideas and top-tier markets to target in key regions in North Carolina. In the plan, we outlined an announcement calendar, a pitching campaign with proactive and reactive story topics and three pitch topics to be turned into byline articles.
The content section of our plan included ideas and strategies for annual reports, a website/blog, social media and email marketing. Clairemont outlined content topics and a multi-point sharing strategy to maximize reach.
Speaking Opportunities and Visibility
Our speaking opportunities section of the plan included a hand-selected and vetted list of seminars, conferences and webinars at which the client could potentially speak. We selected opportunities based on the location, date, topic and audience. The events included in the plan are within the client’s target regions of North Carolina, including The Triad, The Triangle, Charlotte and more.
Clairemont outlined these opportunities within the plan and also included details on current speakers and information on how to become a speaker for each opportunity.