Tag: Public Relations

Clairemont Communications 2022 year in review

Olivia NolesPublic Relations, Raleigh PR Agency, , ,

From winning awards and working with amazing clients to revamping our look and speaking at conferences, 2022 has been a fantastic year for Clairemont Communications. Read the Clairemont 2022 year in review to learn more about our year.

Clairemont 2022 year in review:

Clairemont won awards:

  • Clairemont earned five gold awards and three silver awards at the 2022 Sir Walter Raleigh awards.
clairemont communications year in review

We continued working with our amazing clients:

  • As PR professionals, our day-to-day work ranges from creating communications strategies to writing articles and blog posts to designing social media calendars and creating content, and we are so lucky to work with such great clients! Check out this post to learn more about what we do for our clients on a day-to-day basis here at Clairemont Communications!

And worked on special projects:

  • Clairemont worked in partnership with Ingersoll Rand on its 2021 global sustainability report.
  • Clairemont was hired to design an executive visibility campaign to help position a statewide small business resource as the leading small business resource in North Carolina.
  • Clairemont and yellowDog : creative worked together to name a foundation, design the logo and develop the perfect tagline.

We secured coverage for our clients:

Revamped our branding:

  • The Clairemont logo got a new look! yellowDog : creative revamped our logo and branding, and we re-designed our website to match. More on this process coming soon!
2022 year in review

Spoke at conferences:

clairemont year in review

And joined new PR Groups:

We are so thankful for a great 2022 and cannot wait to see what 2023 holds! Follow along on Instagram, Facebook and LinkedIn to keep up with us!

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Dana Phelps to speak at 2022 NCPRSA Strategic Communication & MarCom Conference

Olivia NolesProfessional Development, Raleigh PR Agency, , , , ,

Clairemont’s Dana Phelps has been selected as a speaker for the 2022 NCPRSA Strategic Communication & MarCom Conference. A repeat presenter at the annual conference, this year Phelps is leading a session called Growing from Communication Technician to Strategic Counselor.

2022 NCPRSA Strategic Communication & MarCom Conference

The 2022 NCPRSA Strategic Communication & MarCom Conference theme is “transformation.” The conference will feature speakers and panel discussions from which both new and experienced communication professionals will benefit. These sessions will improve your skills and knowledge in the rapidly changing world of communications.

Growing from Communication Technician to Strategic Counselor

During the Growing from Communication Technician to Strategic Counselor session, Phelps will share three of her coined concepts, knowcasting, morecasting and collabolighthing, that will guide communications professionals who desire to grow from tactical execution to trusted counseling.

The conference is Friday, November 18, 8 a.m. – 3:30 p.m. at The Mckimmon Center in Raleigh. Register to attend the 2022 NCPRSA Strategic Communications & MarCom Conference here!

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Clairemont secures coverage for Arden at Wendell Falls, a brand new 55+ rental community

Olivia NolesClairemont Client News, , ,

Wendell Falls, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities.

This 55+ active adult rental community will be the first of its kind in Wendell, NC, and will support the growing demand for those 55+ seeking community without a “buy-in” fee and at an attainable monthly rate.

Clairemont saw this announcement as a newsworthy opportunity and secured coverage for Arden at Wendell Falls in the Triangle Business Journal. In the article, Arden Managing Partner Kevin Woodley shares details about the design and layout of the units as well as details on the community spaces and amenities.

Read the full feature in the Triangle Business Journal to learn more about Arden and check out our other recent Wendell Falls features.

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What does a PR Agency do? Clairemont Hired for Executive Visibility Campaign

Olivia NolesCase Studies, Our Work, , ,

Clairemont was recently hired by a statewide resource for small businesses to devise an executive visibility campaign. This campaign aims to position the organization and its director as the leading small business resource in North Carolina.

Executive Visibility Campaign

As part of this initiative, Clairemont designed a strategic communications plan. The plan outlined objectives, strategies, target audience and key messages that will raise awareness through tactics such as media relations, content and speaking opportunities.

Media Relations

Clairemont crafted a detailed media relations plan that included news release ideas and strategies, pitch ideas and top-tier markets to target in key regions in North Carolina. In the plan, we outlined an announcement calendar, a pitching campaign with proactive and reactive story topics and three pitch topics to be turned into byline articles.

Content

The content section of our plan included ideas and strategies for annual reports, a website/blog, social media and email marketing. Clairemont outlined content topics and a multi-point sharing strategy to maximize reach.

Speaking Opportunities and Visibility

Our speaking opportunities section of the plan included a hand-selected and vetted list of seminars, conferences and webinars at which the client could potentially speak. We selected opportunities based on the location, date, topic and audience. The events included in the plan are within the client’s target regions of North Carolina, including The Triad, The Triangle, Charlotte and more.

Clairemont outlined these opportunities within the plan and also included details on current speakers and information on how to become a speaker for each opportunity.

Check out our work to learn more about what we do at Clairemont Communications. Contact us if you are interested in working together!

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Clairemont secures coverage in TBJ for Parkside and Wendell Falls

Olivia NolesClairemont Client News,

Janessa Mitchell and Todd Henderson opened Parkside Raleigh in downtown Raleigh on the corner of West Martin and South Dawson streets in 2016. The name ‘Parkside’ was inspired by the restaurant’s proximity to Nash Square, a popular park located right across the street. Over the years, Parkside has become known for its fresh, made-from-scratch dishes, and is a Raleigh favorite for many locals.

In late 2022, Parkside will open a second location in Treelight Square, a retail and dining destination in Wendell Falls, a master-planned community just 15 miles from downtown Raleigh.

Clairemont saw the expansion of a local Raleigh favorite as a newsworthy opportunity and secured coverage for Wendell Falls and Parkside in the Triangle Business Journal. In the article, Henderson shares details about the story and growth of Parkside.

Read the full feature in the Triangle Business Journal to learn more about Parkside and check out our other recent Wendell Falls features.

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