Clairemont Communications is the only agency headquartered in North Carolina to receive a 2021 Silver Anvil. The Silver Anvil Awards are given by the Public Relations Society of America (PRSA). Along with awards from the North Carolina and Charlotte chapters of PRSA this year, Clairemont has received national and statewide recognition with 241 awards for superb communications campaigns since its founding in 2010.
2021 SILVER ANVIL AWARD
The Silver Anvil Awards symbolize the forging of public opinion and have been awarded each year since 1944. They are giving to organizations that have successfully addressed challenging issues with exemplary professional skill, creativity and resourcefulness. The awards are often referred to as the “Oscars of the PR Industry.” This honor is bestowed only on the most outstanding programs with proven results.
Clairemont earned this national recognition for its work with client Ingersoll Rand for a campaign called “Owning the Future: Ingersoll Rand’s Equity Grant.” Ingersoll Rand committed to make all employees owners in the company and awarded an equity grant of $150 million, one of the largest by an industrial company. To improve employee connection, contribution to financial performance and awareness within the industry, the agency-client team united 16,000 global employees during COVID-19 through a virtual bell ringing event with the New York Stock Exchange and meticulously coordinated 300 simultaneous on-site and remote celebrations.
“Clairemont is honored to have partnered with Ingersoll Rand on such an important milestone initiative in the company’s history that combined internal communications, external communications and event planning,” said Dana Phelps, chief executive officer, Clairemont Communications. “Receiving a prestigious Silver Anvil for this work is incredibly meaningful praise.”
Together, Clairemont Communications and Ingersoll Rand also stand as award winners throughout North Carolina. This campaign garnered a 2021 InSpire Award from NCPRSA and a Queen City PR Award from PRSA Charlotte. Another campaign from this client-agency team, “Uniting 16,000 Employees Behind One Brand,” is the reigning NCPRSA Silver Best in Show winner. The highest honor the organization grants. Clairemont is also this year’s NCPRSA Bronze Best in Show winner for its work with client, Wendell Falls.
“Spearheading communications for a merger and uniting two global company cultures with 16,000 employees can be difficult. Doing this in March 2020, the same month the World Health Organization declared COVID-19 a global pandemic, presents an almost insurmountable challenge,” said Misty Zelent, vice president of communications, Ingersoll Rand. “Our global Ingersoll Rand communications team relied on our trusted agency partner, Clairemont Communications. Clairemont helped us design a successful internal communications program to unite 16,000 employees across 70 countries for a seamless integration.”
In addition to the NCPRSA Best in Show awards, Clairemont’s total of nine InSpire wins showcase the agency’s expertise in the areas of global communications, internal/employee communications, integrated communications, media relations and video programs, with clients North Carolina Association of Fire Chiefs (NCAFC), International Association of Fire Chiefs (IAFC) and WGU North Carolina also being recognized.
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