A statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign. The goal of this campaign is to help position the organization and its director as the leading small business resource in North Carolina .
Executive Visibility Campaign
As part of this initiative, Clairemont designed a strategic communications plan. The plan outlined objectives, strategies, target audience, key messages and tactics that will raise awareness with tactics including media relations, content and speaking opportunities.
Clairemont crafted a detailed media relations plan that included new release ideas and strategies, pitch ideas and top-tier markets and outlets to target in key regions in North Carolina. In the plan, we outlined an announcement calendar, a pitching campaign with proactive and reactive story topics and three proactive pitch topics to be turned into byline articles.
The content section of our plan included ideas and strategies for annual reports, a website/blog, social media and email marketing. Clairemont outlined content topics and a multi-point sharing strategy to maximize reach.
Speaking Opportunities and Visibility
Our speaking opportunities section of the plan included a hand-selected and vetted list of seminars, conferences and webinars at which the client could potentially speak. We selected opportunities based on the location, date, topic and audience. The events included in the plan are within the client’s target regions of North Carolina, including The Triad, The Triangle, Charlotte and more. Clairemont outlined these opportunities within the plan and identified each opportunity’s location, date, topic and sponsor. Clairemont also included details on current speakers and information on how to become a speaker for each opportunity.