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Tag: Clairemont Communications

Clairemont Communications 2022 year in review

Clairemont Communications 2022 year in review

December 21, 2022January 31, 2023 Olivia NolesPublic Relations, Raleigh PR AgencyClairemont Communications, PR Agency, Public Relations, Raleigh PR Agency

From winning awards and working with amazing clients to revamping our look and speaking at conferences, 2022 has been a fantastic year for Clairemont Communications. Read the Clairemont 2022 year in review to learn more about our year.

Clairemont 2022 year in review:

Clairemont won awards:

  • Clairemont earned five gold awards and three silver awards at the 2022 Sir Walter Raleigh awards.
clairemont communications year in review

We continued working with our amazing clients:

  • As PR professionals, our day-to-day work ranges from creating communications strategies to writing articles and blog posts to designing social media calendars and creating content, and we are so lucky to work with such great clients! Check out this post to learn more about what we do for our clients on a day-to-day basis here at Clairemont Communications!

And worked on special projects:

  • Clairemont worked in partnership with Ingersoll Rand on its 2021 global sustainability report.
  • Clairemont was hired to design an executive visibility campaign to help position a statewide small business resource as the leading small business resource in North Carolina.
  • Clairemont and yellowDog : creative worked together to name a foundation, design the logo and develop the perfect tagline.

We secured coverage for our clients:

  • Clairemont secured byline coverage for Club Car in Patch Neighborhood News, AZ Big Media, Senior News GA and Lifestyles After 50, resulting in a total reach of 525,000+.
  • Clairemont secured coverage for Parkside and Wendell Falls, Spectrum and Wendell Falls and Arden at Wendell Falls in the Triangle Business Journal.

Revamped our branding:

  • The Clairemont logo got a new look! yellowDog : creative revamped our logo and branding, and we re-designed our website to match. More on this process coming soon!
2022 year in review

Spoke at conferences:

  • In November, Dana Phelps, founder of Clairemont Communications, led a session, Growing from Communication Technician to Strategic Counselor, at the 2022 NCPRSA Strategic Communications & MarCom Conference.
clairemont year in review

And joined new PR Groups:

  • Clairemont became the Raleigh, NC affiliate of PRConsultants Group, Inc.

We are so thankful for a great 2022 and cannot wait to see what 2023 holds! Follow along on Instagram, Facebook and LinkedIn to keep up with us!

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What does a communications account coordinator actually do? A realistic look at what it’s like working at a communications agency

What does a communications account coordinator actually do? A realistic look at what it’s like working at a communications agency

December 7, 2022January 31, 2023 Olivia NolesEntry-Level PR Job, Professional Development, Public Relationsaccount coordinator, Clairemont Communications, communications account coordinator, communications job, PR Agency

It seems like every time I tell someone I’m a communications account coordinator, they either nod their head in tune with a short, confirming comment that ends the conversation, or they ask, “what even is that?”

When I was in college, the overall perception of communications was that it was just an easy major people chose when they didn’t know what to do and that it wouldn’t be beneficial. I didn’t major in communications, so I can’t speak to how easy the college courses are (and I’m sure it varies depending on the person and school), but I can tell you that communications involves a wide variety of marketing, content creation, planning, writing, media and social media skills. This means that a communications major could prepare you for a variety of careers and that communications professionals can come from all backgrounds and skill sets.

Take me, for example. I majored in fashion management with a concentration in brand management and marketing and a minor in journalism (people said the same critical things about my major), and now I work as an account coordinator at a PR agency. My major and my career may not seem to line up, but in reality, I learned a lot of skills in my marketing, consumerism and journalism classes that prepared me for my career in communications.

What does a communications agency do?

As a full-service, strategic public relations and marketing communications firm that focuses on blending traditional communications and social media, Clairemont offers a variety of services, including:

  • Content Strategy and Creation
  • Communications Strategy and Corporate Positioning
  • Community Relations
  • Crisis Communications
  • Event Planning and Execution
  • Executive Thought Leadership
  • Internal Communications
  • Media Relations, Publicity and Promotions (Traditional & Social)
  • Message Development and Spokesperson Training
  • Professional Award Writing
  • Social Media
  • Writing and Editing

What does an account coordinator do?

As a communications account coordinator, my job is to help clients communicate their brand, values and products to customers, employees and the public by executing strategic communications plans that help our clients meet their goals.

That sounds pretty vague, so to put it bluntly, every week I am responsible for roughly:

  • 1-2 client blog posts
  • 1-2 client articles
  • 2-3 client Facebook posts
  • Facebook community engagement
  • 1-2 company blog posts
  • 1-2 company social media posts on LinkedIn, Twitter, Facebook and Instagram
  • 1-2 client calls, or more, if needed

Every month I am responsible for:

  • Creating and shooting content for Facebook
  • Creating monthly trackers to report what we did for our clients that month
  • Updating blog calendars with new ideas
  • Maintaining awards calendars

And we also have short-term projects or unplanned projects that pop up throughout the year. Other tasks I perform as an account coordinator include:

  • Sourcing influencers and creating campaign guidelines
  • Assisting in the process of naming organizations and writing corresponding taglines
  • Designing strategies, campaigns and content plans for clients
  • Writing and pitching news releases
  • Writing video scripts
  • Vetting and documenting speaking opportunities
  • Creating reels
  • Writing award entries
  • Drafting LinkedIn posts

… and pretty much anything else our clients need! But that’s what I love about working at an agency – getting to work on a variety of projects and using my wide range of skills every month. There’s always something new and exciting waiting around the corner, and I can’t wait to find out what our next project will be!

In need of someone to up your communications, media or social media game? Learn more about our services here and contact us!

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Clairemont secures coverage for Arden at Wendell Falls, a brand new 55+ rental community

Clairemont secures coverage for Arden at Wendell Falls, a brand new 55+ rental community

September 22, 2022January 31, 2023 Olivia NolesClairemont Client NewsArden at Wendell Falls, Clairemont Communications, Public Relations, Raleigh PR Agency

Wendell Falls, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities.

This 55+ active adult rental community will be the first of its kind in Wendell, NC, and will support the growing demand for those 55+ seeking community without a “buy-in” fee and at an attainable monthly rate.

Clairemont saw this announcement as a newsworthy opportunity and secured coverage for Arden at Wendell Falls in the Triangle Business Journal. In the article, Arden Managing Partner Kevin Woodley shares details about the design and layout of the units as well as details on the community spaces and amenities.

Read the full feature in the Triangle Business Journal to learn more about Arden and check out our other recent Wendell Falls features.

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What does a PR Agency do? Clairemont Hired for Executive Visibility Campaign

What does a PR Agency do? Clairemont Hired for Executive Visibility Campaign

September 8, 2022January 31, 2023 Olivia NolesCase Studies, Our WorkClairemont Communications, PR Agency, Public Relations, Raleigh PR Agency

A statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign. The goal of this campaign is to help position the organization and its director as the leading small business resource in North Carolina .

Executive Visibility Campaign

As part of this initiative, Clairemont designed a strategic communications plan. The plan outlined objectives, strategies, target audience, key messages and tactics that will raise awareness with tactics including media relations, content and speaking opportunities.

Media Relations

Clairemont crafted a detailed media relations plan that included new release ideas and strategies, pitch ideas and top-tier markets and outlets to target in key regions in North Carolina. In the plan, we outlined an announcement calendar, a pitching campaign with proactive and reactive story topics and three proactive pitch topics to be turned into byline articles.

Content

The content section of our plan included ideas and strategies for annual reports, a website/blog, social media and email marketing. Clairemont outlined content topics and a multi-point sharing strategy to maximize reach.

Speaking Opportunities and Visibility

Our speaking opportunities section of the plan included a hand-selected and vetted list of seminars, conferences and webinars at which the client could potentially speak. We selected opportunities based on the location, date, topic and audience. The events included in the plan are within the client’s target regions of North Carolina, including The Triad, The Triangle, Charlotte and more. Clairemont outlined these opportunities within the plan and identified each opportunity’s location, date, topic and sponsor. Clairemont also included details on current speakers and information on how to become a speaker for each opportunity.

Check out our work to learn more about what we do at Clairemont Communications. Contact us if you are interested in working together!

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Vita Vite nominated for the News and Observer’s 2022 Raleigh’s Best

Vita Vite nominated for the News and Observer’s 2022 Raleigh’s Best

August 3, 2022January 31, 2023 Olivia NolesClairemont Client NewsClairemont Communications, Public Relations, Raleigh PR Agency, Vita Vite

Congratulations to our client, Vita Vite, a local art gallery and wine bar with locations in downtown Raleigh and North Hills, for being nominated for The News and Observer’s 2022 Raleigh’s Best!

The News and Observer’s Raleigh’s Best contest is designed to engage the community in celebrating the Raleigh places, restaurants and local businesses we love. The News and Observer asks Raleigh locals to nominate and vote for their favorite businesses.

Vita Vite was nominated as one of Raleigh’s Best in the Eat & Drink, Wine Selection category. Visit this link to vote for Vita Vite! Voters can submit one ballot per day through August 19.

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