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Tag: PR Agency

Clairemont Communications 2022 year in review

Clairemont Communications 2022 year in review

December 21, 2022January 31, 2023 Olivia NolesPublic Relations, Raleigh PR AgencyClairemont Communications, PR Agency, Public Relations, Raleigh PR Agency

From winning awards and working with amazing clients to revamping our look and speaking at conferences, 2022 has been a fantastic year for Clairemont Communications. Read the Clairemont 2022 year in review to learn more about our year.

Clairemont 2022 year in review:

Clairemont won awards:

  • Clairemont earned five gold awards and three silver awards at the 2022 Sir Walter Raleigh awards.
clairemont communications year in review

We continued working with our amazing clients:

  • As PR professionals, our day-to-day work ranges from creating communications strategies to writing articles and blog posts to designing social media calendars and creating content, and we are so lucky to work with such great clients! Check out this post to learn more about what we do for our clients on a day-to-day basis here at Clairemont Communications!

And worked on special projects:

  • Clairemont worked in partnership with Ingersoll Rand on its 2021 global sustainability report.
  • Clairemont was hired to design an executive visibility campaign to help position a statewide small business resource as the leading small business resource in North Carolina.
  • Clairemont and yellowDog : creative worked together to name a foundation, design the logo and develop the perfect tagline.

We secured coverage for our clients:

  • Clairemont secured byline coverage for Club Car in Patch Neighborhood News, AZ Big Media, Senior News GA and Lifestyles After 50, resulting in a total reach of 525,000+.
  • Clairemont secured coverage for Parkside and Wendell Falls, Spectrum and Wendell Falls and Arden at Wendell Falls in the Triangle Business Journal.

Revamped our branding:

  • The Clairemont logo got a new look! yellowDog : creative revamped our logo and branding, and we re-designed our website to match. More on this process coming soon!
2022 year in review

Spoke at conferences:

  • In November, Dana Phelps, founder of Clairemont Communications, led a session, Growing from Communication Technician to Strategic Counselor, at the 2022 NCPRSA Strategic Communications & MarCom Conference.
clairemont year in review

And joined new PR Groups:

  • Clairemont became the Raleigh, NC affiliate of PRConsultants Group, Inc.

We are so thankful for a great 2022 and cannot wait to see what 2023 holds! Follow along on Instagram, Facebook and LinkedIn to keep up with us!

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What does a communications account coordinator actually do? A realistic look at what it’s like working at a communications agency

What does a communications account coordinator actually do? A realistic look at what it’s like working at a communications agency

December 7, 2022January 31, 2023 Olivia NolesEntry-Level PR Job, Professional Development, Public Relationsaccount coordinator, Clairemont Communications, communications account coordinator, communications job, PR Agency

It seems like every time I tell someone I’m a communications account coordinator, they either nod their head in tune with a short, confirming comment that ends the conversation, or they ask, “what even is that?”

When I was in college, the overall perception of communications was that it was just an easy major people chose when they didn’t know what to do and that it wouldn’t be beneficial. I didn’t major in communications, so I can’t speak to how easy the college courses are (and I’m sure it varies depending on the person and school), but I can tell you that communications involves a wide variety of marketing, content creation, planning, writing, media and social media skills. This means that a communications major could prepare you for a variety of careers and that communications professionals can come from all backgrounds and skill sets.

Take me, for example. I majored in fashion management with a concentration in brand management and marketing and a minor in journalism (people said the same critical things about my major), and now I work as an account coordinator at a PR agency. My major and my career may not seem to line up, but in reality, I learned a lot of skills in my marketing, consumerism and journalism classes that prepared me for my career in communications.

What does a communications agency do?

As a full-service, strategic public relations and marketing communications firm that focuses on blending traditional communications and social media, Clairemont offers a variety of services, including:

  • Content Strategy and Creation
  • Communications Strategy and Corporate Positioning
  • Community Relations
  • Crisis Communications
  • Event Planning and Execution
  • Executive Thought Leadership
  • Internal Communications
  • Media Relations, Publicity and Promotions (Traditional & Social)
  • Message Development and Spokesperson Training
  • Professional Award Writing
  • Social Media
  • Writing and Editing

What does an account coordinator do?

As a communications account coordinator, my job is to help clients communicate their brand, values and products to customers, employees and the public by executing strategic communications plans that help our clients meet their goals.

That sounds pretty vague, so to put it bluntly, every week I am responsible for roughly:

  • 1-2 client blog posts
  • 1-2 client articles
  • 2-3 client Facebook posts
  • Facebook community engagement
  • 1-2 company blog posts
  • 1-2 company social media posts on LinkedIn, Twitter, Facebook and Instagram
  • 1-2 client calls, or more, if needed

Every month I am responsible for:

  • Creating and shooting content for Facebook
  • Creating monthly trackers to report what we did for our clients that month
  • Updating blog calendars with new ideas
  • Maintaining awards calendars

And we also have short-term projects or unplanned projects that pop up throughout the year. Other tasks I perform as an account coordinator include:

  • Sourcing influencers and creating campaign guidelines
  • Assisting in the process of naming organizations and writing corresponding taglines
  • Designing strategies, campaigns and content plans for clients
  • Writing and pitching news releases
  • Writing video scripts
  • Vetting and documenting speaking opportunities
  • Creating reels
  • Writing award entries
  • Drafting LinkedIn posts

… and pretty much anything else our clients need! But that’s what I love about working at an agency – getting to work on a variety of projects and using my wide range of skills every month. There’s always something new and exciting waiting around the corner, and I can’t wait to find out what our next project will be!

In need of someone to up your communications, media or social media game? Learn more about our services here and contact us!

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What does a PR Agency do? Clairemont Hired for Executive Visibility Campaign

What does a PR Agency do? Clairemont Hired for Executive Visibility Campaign

September 8, 2022March 10, 2023 Olivia NolesCase Studies, Our WorkClairemont Communications, PR Agency, Public Relations, Raleigh PR Agency

Clairemont was recently hired by a statewide resource for small businesses to devise an executive visibility campaign. This campaign aims to position the organization and its director as the leading small business resource in North Carolina.

Executive Visibility Campaign

As part of this initiative, Clairemont designed a strategic communications plan. The plan outlined objectives, strategies, target audience and key messages that will raise awareness through tactics such as media relations, content and speaking opportunities.

Media Relations

Clairemont crafted a detailed media relations plan that included news release ideas and strategies, pitch ideas and top-tier markets to target in key regions in North Carolina. In the plan, we outlined an announcement calendar, a pitching campaign with proactive and reactive story topics and three pitch topics to be turned into byline articles.

Content

The content section of our plan included ideas and strategies for annual reports, a website/blog, social media and email marketing. Clairemont outlined content topics and a multi-point sharing strategy to maximize reach.

Speaking Opportunities and Visibility

Our speaking opportunities section of the plan included a hand-selected and vetted list of seminars, conferences and webinars at which the client could potentially speak. We selected opportunities based on the location, date, topic and audience. The events included in the plan are within the client’s target regions of North Carolina, including The Triad, The Triangle, Charlotte and more.

Clairemont outlined these opportunities within the plan and also included details on current speakers and information on how to become a speaker for each opportunity.

Check out our work to learn more about what we do at Clairemont Communications. Contact us if you are interested in working together!

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Clairemont Secures Byline Coverage for Club Car

Clairemont Secures Byline Coverage for Club Car

June 27, 2022January 31, 2023 Olivia NolesBlog, Case Studies, Clairemont Client NewsClairemont Communications, Club Car, PR Agency, Public Relations, Raleigh PR Agency

No longer regulated to the golf course, golf cars have become a lifestyle hallmark. In fact, Mordor Intelligence predicts the golf car market will grow by 5 percent in the next five years, becoming a $2.5 billion industry by 2027.

Clairemont saw this trend as an opportunity for Club Car, a global leader in golf, consumer and utility vehicles, and assisted with the writing of an article that targeted the 55+ audience and highlighted the growth of the golf car lifestyle.

Clairemont researched and pitched appropriate targets in key markets. So far, we have secured coverage for Club Car in Patch Neighborhood News, AZ Big Media, Senior News GA and Lifestyles After 50, resulting in a total reach of 525,000+.

Contact us to learn about our services and check out Club Car to learn more about the golf car lifestyle.

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We’re hiring! Seeking an account strategist

We’re hiring! Seeking an account strategist

January 10, 2022January 31, 2023 Olivia NolesBlog, PR People, Public Relations, Raleigh PR Agency, The Clairemont TeamClairemont Communications, PR Agency, Public Relations, Raleigh PR, Raleigh PR Agency

Clairemont is currently seeking smart, responsible, creative and hard-working public relations practitioners. We are looking for individuals who are ready to tackle any assignment and join a highly motivated, growing team of communications professionals who share in the passion of delivering quality client service while enjoying the co-learning of a team environment for an account strategist position.

Ideal candidates work well in a collaborative environment and independently as self-starters. We are seeking high-energy PR leaders with the ability to build client plans and strategies while anticipating the needs of our accounts as well as our agency. Responsibilities include ensuring that work is delivered on time and satisfactorily, and that relevant team members are kept up to date on the status of accounts and assigned projects.

Versatile applicants who have a proven track record in pitching media, building social media strategies for businesses, writing effective media and marketing communications materials, executing successful client events and cultivating new business leads will be given first consideration.

The account strategist position responsibilities may include:

  • Ensuring that work is delivered on-time and team member are kept up to date on status of accounts and assigned projects
  • Building social media and PR strategies
  • Writing effective media and marketing communication materials
  • Pitching clients to media outlets
  • Executing successful client events
  • Cultivating new business leads

The qualifications are:

  • Bachelor’s degree in public relations, journalism or communications
  • Minimum of 5 years of PR agency experience
  • Strong writing, critical thinking and time management skills
  • Has proven, solid written and verbal communication skills
  • Project management experience and strong organizational skills
  • Motivated self-starter who can handle multiple projects and deadlines at the same time
  • Ability to work in a fast-paced, team-oriented environment
  • Proficient in Microsoft Word, PowerPoint and Excel
  • Video editing skills are a plus
  • Ability to communicate in multiple languages is a plus
  • Located in Raleigh, NC

To apply: Send your cover letter, resume and writing samples to Dana Phelps at d@clairemontcommunications.com or apply on LinkedIn.

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clairemontcommunications

SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
This spring, Ali de la Vega is joining the Clairem This spring, Ali de la Vega is joining the Clairemont team as an intern! Ali is a Junior at NC State who prides herself in being a daughter and a Christian as well as an amateur athlete, overachiever and older sister. Learn more about her background and how she found a love for PR on our website!
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