Skip to content

615-294-1886

d@clairemontcommunications.com

Clairemont Communications

Clairemont Communications

  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us
  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us

Tag: PR Agency

Clairemont Secures Byline Coverage for Club Car

Clairemont Secures Byline Coverage for Club Car

June 27, 2022July 15, 2022 Olivia NolesBlog, Case Studies, Clairemont Client NewsClairemont Communications, Club Car, PR Agency, Public Relations, Raleigh PR AgencyLeave a Comment on Clairemont Secures Byline Coverage for Club Car

No longer regulated to the golf course, golf cars have become a lifestyle hallmark. In fact, Mordor Intelligence predicts the golf car market will grow by 5 percent in the next five years, becoming a $2.5 billion industry by 2027.

Clairemont saw this trend as an opportunity for Club Car, a global leader in golf, consumer and utility vehicles, and assisted with the writing of an article that targeted the 55+ audience and highlighted the growth of the golf car lifestyle.

Clairemont researched and pitched appropriate targets in key markets. So far, we have secured coverage for Club Car in Patch Neighborhood News, AZ Big Media, Senior News GA and Lifestyles After 50, resulting in a total reach of 525,000+.

Contact us to learn about our services and check out Club Car to learn more about the golf car lifestyle.

Read More
We’re hiring! Seeking an account strategist

We’re hiring! Seeking an account strategist

January 10, 2022July 15, 2022 Olivia NolesBlog, PR People, Public Relations, Raleigh PR Agency, The Clairemont TeamClairemont Communications, PR Agency, Public Relations, Raleigh PR, Raleigh PR AgencyLeave a Comment on We’re hiring! Seeking an account strategist

Clairemont is currently seeking smart, responsible, creative and hard-working public relations practitioners. We are looking for individuals who are ready to tackle any assignment and join a highly motivated, growing team of communications professionals who share in the passion of delivering quality client service while enjoying the co-learning of a team environment for an account strategist position.

Ideal candidates work well in a collaborative environment and independently as self-starters. We are seeking high-energy PR leaders with the ability to build client plans and strategies while anticipating the needs of our accounts as well as our agency. Responsibilities include ensuring that work is delivered on time and satisfactorily, and that relevant team members are kept up to date on the status of accounts and assigned projects.

Versatile applicants who have a proven track record in pitching media, building social media strategies for businesses, writing effective media and marketing communications materials, executing successful client events and cultivating new business leads will be given first consideration.

The account strategist position responsibilities may include:

  • Ensuring that work is delivered on-time and team member are kept up to date on status of accounts and assigned projects
  • Building social media and PR strategies
  • Writing effective media and marketing communication materials
  • Pitching clients to media outlets
  • Executing successful client events
  • Cultivating new business leads

The qualifications are:

  • Bachelor’s degree in public relations, journalism or communications
  • Minimum of 5 years of PR agency experience
  • Strong writing, critical thinking and time management skills
  • Has proven, solid written and verbal communication skills
  • Project management experience and strong organizational skills
  • Motivated self-starter who can handle multiple projects and deadlines at the same time
  • Ability to work in a fast-paced, team-oriented environment
  • Proficient in Microsoft Word, PowerPoint and Excel
  • Video editing skills are a plus
  • Ability to communicate in multiple languages is a plus
  • Located in Raleigh, NC

To apply: Send your cover letter, resume and writing samples to Dana Phelps at d@clairemontcommunications.com or apply on LinkedIn.

Read More
SPOKEN WORD MAKING A COMEBACK

SPOKEN WORD MAKING A COMEBACK

December 29, 2021July 15, 2022 Derek BullingtonBlog, PR People, Professional Development, Public Relations, Raleigh PR AgencyPR, PR Agency, PRSA, Public Relations, Raleigh PR, Raleigh PR AgencyLeave a Comment on SPOKEN WORD MAKING A COMEBACK

I had the opportunity to attend the virtual 2021 NCPRSA Strategic Communications + Marcom Conference in November. It was my first time attending a NCPRSA event. Hearing new ideas, perspectives and how the industry of public relations is changing is always enjoyable. Even virtually, it is inspiring to network with fellow professionals in a collaborative learning atmosphere.

Spoken word making a comeback

The virtual, two-day program featured five sessions per day with national and regional industry executives from strategic communication, marketing and PR fields. The sessions covered a variety of topics, such as, audio being added to communications strategies, the misinformation crisis, diversifying the PR profession, the age of influencers and the use of cutting-edge visual technologies being used to tell stories.

AUDIO IS CHANGING OUR JOBS

A session that really caught my attention was “Listen, Do You Hear That? It’s Audio Changing How We Do Our Jobs” with hosts Gene and Julie Gates. This duo was named “Personality of the Year” by the National Association of Broadcasters and shared their expertise on using audio to connect with clients. They are seeing a major spike in audio entering the marketing and PR fields since the start of the pandemic and people being cooped up in their homes.

The ever-growing audio trend is made for the multitasker, and that is what we are all becoming. Now that we are mixing our home lives with work lives, more people are getting news while performing their morning routines, helping the kids get ready, cooking dinner or doing their daily chores. People are less likely to sit down and read longer articles. We are used to quick snippets of news on social media platforms, making long form articles daunting to readers.

SPOKEN WORD DRAWS IN A LARGER AUDIENCE

Spoken word helps alleviate this and draws in audiences that may not take the time to read full articles. Audio can encourage deeper engagement as there is less effort needed. You can repurpose your written content to expand on the topic and bring in a wider audience. Listeners can share their favorite content easily by listening with their significant other, friends or co-workers.

When you first hear the term audio alongside communications, marketing and PR your mind probably goes straight to podcasts, but that is not the only option. Many online newspapers and magazines are developing audio articles alongside written articles on its websites. While audio articles and podcasts may sound similar, they are completely different products. Audio articles are about convenience and delivering content in an easy way for readers. Podcasting is its own form of storytelling all together.

DON’T WORRY, WRITTEN CONTENT IS NOT DEAD

Spoken word is making a comeback, but don’t worry, written content is not dying. In fact, great written content is the foundation for audio. There is plenty of room for audio articles, podcasts and written content to co-exist. Developing a mix will build a larger and more diverse audience. If you’re looking to expand your audience, this may be a great addition to your already strong content. Spoken word was the original storytelling, and it sounds like it is making a strong comeback.

Visit some of the top PR podcasts to hear what is being done and to get some ideas!

Read More
Clairemont 2021 year in review

Clairemont 2021 year in review

December 22, 2021July 15, 2022 Olivia NolesBlog, Raleigh PR Agency, The Clairemont TeamClairemont Communications, PR Agency, Public Relations, Raleigh PR AgencyLeave a Comment on Clairemont 2021 year in review

From new team members to national recognition, Clairemont Communications has had an outstanding year. Read the Clairemont 2021 year in review to learn more about our accomplishments this year.

Clairemont 2021 year in review:

January: Clairemont partnered with GBS as it embarked on rebranding to ProtectAll.

February: Clairemont was the featured speaker for Shop Local Raleigh’s Tech Tuesday about making meaningful business connections virtually during COVID-19.

March: Clairemont secured news coverage on CBS 17, Wavy News 10 and ABC 11 for the North Carolina Association of Fire Chiefs (NCAFC) that featured the first black female cadet to graduate from the junior firefighter program at the Gaston Volunteer Fire Department.

April: Clairemont planned the Barre3 class at Dorothea Dix park that secured more than 200 attendees.

May: Anna Beth joined as an intern. 

June: Clairemont was the only agency headquartered in NC to receive the national recognition of winning the 2021 Silver Anvil Award given by Public Relations Society of America (PRSA) for its work with client Ingersoll Rand on a campaign called “Owning the Future: Ingersoll Rand’s Equity Grant.”

July: In partnership with client Ingersoll Rand, we helped them release their 2020 global sustainability report.

August: Olivia and Derek joined the Clairemont team. 

Clairemont 2021 year in review

September: Clairemont won nine InSpire Awards, including two Best in Show awards, from NCPRSA. Clairemont received Silver Best in Show for its work with client Ingersoll Rand on a campaign called “Uniting 16,000 Employees Behind One Brand.” Clairemont won Bronze Best in Show for its work with client Wendell Falls. The InSpire Award wins also showcased Clairemont’s expertise in the areas of global communications, internal/employee communications, integrated communications, media relations and video programs with clients NCAFC, International Association of Fire Chiefs (IAFC) and WGU North Carolina.

October: The Clairemont team came back to the office.

November: Clairemont won a Queen City PR Award from Charlotte PRSA. Clairemont won this award for its work with client Ingersoll Rand on a campaign called “Owning the Future: Ingersoll Rand’s Equity Grant.”

December: yellowDog : creative, our design partner, moved into the Clairemont house.

Read More
CLIENT, COLLEAGUE AND TRUE FRIEND

CLIENT, COLLEAGUE AND TRUE FRIEND

December 2, 2021July 15, 2022 Derek BullingtonBlog, Clairemont Client NewsClairemont Communications, Fire Chiefs, NCAFC, PR, PR Agency, Public Relations, Raleigh PR, Raleigh PR Agency, volunteeringLeave a Comment on CLIENT, COLLEAGUE AND TRUE FRIEND

Chief Tracy Mosley has dedicated most of his life to the fire service. He is a 37-year veteran, following in the footsteps of his Father, William L. Mosley, who served in the volunteer fire and rescue services of Wilson County. Chief Mosley began his fire service career with Silver Lake Volunteer Fire Department as a volunteer. He then moved on to a paid career with Wilson County, serving in roles from firefighter to deputy fire chief.

The fire service and volunteering are dear to Chief Mosley as he knows the state, and the nation, are in dire need of volunteers. Approximately 75% of the state’s fire service are volunteers. As the population grows, however, volunteerism is not keeping the pace. Due to high expectations and aging demographics, the pool for those donning the gear is draining.

Dedication pays off

Clairemont has been fortunate to partner with Chief Mosley and the North Carolina Association of Fire Chiefs (NCAFC) on a two-year campaign to recruit and retain volunteer firefighters across 15 of the most at-risk agencies across the state. This is the second campaign we have partnered with Chief Mosley on over the last four years. During the campaigns, Chief Mosley has gone above and beyond his role as program coordinator with the NCAFC. He has worked tirelessly to recruit and retain volunteer firefighters across the state.

A true family man, and man of faith, Chief Mosley is the most down-to-earth, gentle soul. He always shows up for you, calls to check in on you, honestly wants to hear how you are doing and has the best sense of humor. Chief Mosley is truly dedicated to the fire service, in his hometown, across the state of North Carolina and across the nation. He sincerely wants the best for every part of the fire service. He wants those involved to love what they do and stay for years to come.

This has been evident in his work during the two campaigns. He takes time away from his full-time job to make weekly check-in calls, sacrifices time with his beloved family to lead online classes and attend conferences. Chief Mosley even drives across the state to visit the rural agencies in need of volunteers.

Campaign is a success

With Chief Mosley’s efforts, there have been 474 new recruits at the 15 agencies during the two-year period. This number is amazing! Even more amazing is when you consider this was all done during the pandemic. But the state of North Carolina is still in urgent need of volunteer firefighters. There is more work to be done, and Chief Mosley knows this.

Chief Mosley continues to serve many roles in the fire service. He is currently assistant chief with Silver Lake Fire Department, officer of NCAFC, member of IAFC and NCSFA. Not to mention, the program coordinator on the current grant that NCAFC received from FEMA.

Coming to a close

This grant may be ending but his dedication and passion will certainly continue, whether that is to continue recruiting volunteer firefighters or focusing his time on his family and faith. There is no stopping this man. He will always work to make someone’s life better, whether that person knows it or not.

I have been lucky enough to work with Chief Mosley for the past three years, at my previous job with IAFC and now here at Clairemont. He has been a client, colleague and most importantly a true friend. We would like to extend a thank you for your service, time, hard work and most importantly for sharing your passion. Closing this grant after the craziest two years and still finishing with truly impressive numbers for volunteer recruitment could not have been done without you, Chief!

Read More

Posts navigation

Older posts

Categories

  • APR
  • Awards
  • Blog
  • Case Studies
  • Clairemont Client News
  • Copy Cat
  • Counselors Academy
  • Entry-Level PR Job
  • Fashion
  • Free Advice
  • Furniture PR
  • Hiring a PR Firm
  • In Our Community
  • Inspirational
  • Internal Communications
  • Marketing
  • Oh Momma Monday
  • On the Record
  • Owning a Business
  • Photo of the Week
  • PR People
  • Professional Development
  • Public Relations
  • Raleigh PR Agency
  • Real Estate PR
  • Restaurant PR + Hospitality PR
  • Social Media + Influencer Engagement
  • Starting a business
  • Sustainability
  • The Clairemont Team
  • Travel
  • Trends
  • Wonderfully Random

clairemontcommunications

Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
This spring, Ali de la Vega is joining the Clairem This spring, Ali de la Vega is joining the Clairemont team as an intern! Ali is a Junior at NC State who prides herself in being a daughter and a Christian as well as an amateur athlete, overachiever and older sister. Learn more about her background and how she found a love for PR on our website!
If you could change one thing about Instagram, wha If you could change one thing about Instagram, what would it be? Comment 🙋🏼‍♀️🙋🏿‍♀️🙋🏽‍♀️ if you said, “I’d bring back the chronological feed.” Well, the chronological feed could be returning in 2022! Visit our blog to read the 2022 recent Instagram updates and how your Instagram strategy should change.
Many people don’t realize it, but a lot of behin Many people don’t realize it, but a lot of behind-the-scenes work goes into creating a successful blog post. Visit our blog to learn the 11 blogging mistakes you’re making, why these mistakes are hurting your blog and how to fix them.
Since TikTok’s success, short-form video has tak Since TikTok’s success, short-form video has taken over social media. With how easy it is to reach new audiences, you should be using short-form video in your business’s social media strategy. Visit our blog to learn how TikTok took over and how to use short-form video for business.
Clairemont is currently seeking smart, responsible Clairemont is currently seeking smart, responsible, creative and hard-working public relations practitioners who are ready to tackle any assignment for an account strategist position! Check out our latest blog post for the job description and further information. #raleighpr #clairemontcommunications #pragency
From new employees to outstanding awards, Clairemo From new employees to outstanding awards, Clairemont has had an amazing 2021. Visit the blog to read Clairemont’s 2021 year in review.
To celebrate the holiday season, the Clairemont te To celebrate the holiday season, the Clairemont team dined at @angusbarn and played a regifted version of White Elephant, a game that has been a Clairemont tradition for years. Visit our blog to read more about the Clairemont team holiday traditions and how they came about.
While you may feel the need to capitalize the word While you may feel the need to capitalize the word “merry” when wishing someone a merry Christmas, merry is not a proper noun, name or event and should only be capitalized when at the beginning of a sentence.
This year, Clairemont was the only agency headquar This year, Clairemont was the only agency headquartered in NC to receive a 2021 Silver Anvil Award on top of two Best in Show awards from NCPRSA and a Queen City award from PRSA Charlotte. Visit our blog and read about the recognition we received in 2021.
Claus is Santa’s last name. A clause is a group Claus is Santa’s last name. A clause is a group of words that contains a subject and a verb. For example, “When he comes to our home, we get gifts.”
Giving back to the Raleigh community is important Giving back to the Raleigh community is important to our team, especially around the holidays. Check out our blog and read about how our team gives back to the community.
Not only are these holiday words often miswritten Not only are these holiday words often miswritten as two words, many are also frequently misspelled. Mistletoe has a silent T and sugarplum is spelled with an A, not an E. Other commonly misspelled holiday words include poinsettia, reindeer, angel, hot cocoa and boughs (of holly). #holidaygram #grammar_tips #grammartips
Chief Mosley is more than just a client and collea Chief Mosley is more than just a client and colleague, he is also a true friend with the kindest soul. He has dedicated most of his life to the fire service, starting as a volunteer and continuing on to roles from firefighter to deputy fire chief. 

While working with the North Carolina Association of Fire Chiefs on a two-year campaign to recruit and retain volunteer firefighters across 15 of the most at-risk agencies in North Carolina, Chief Mosley helped secure 474 new recruits. Visit our blog to learn more about Chief Mosley’s career in the fire service.
Load More Follow on Instagram
Proudly powered by WordPress | Theme: realy-store by inverstheme.