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Year: 2014

Clients Who Care: Papa Spud’s

Clients Who Care: Papa Spud’s

December 24, 2014January 31, 2023 Tracy LathanBlog, Case Studies, Clairemont Client News, Sustainabilitycharitable giving, Papa Spud's, Public Relations, sustainable food

In the spirit of holiday giving, “Clients Who Care” is a blog series that recognizes some of the recent acts of kindness and caring demonstrated by Clairemont clients. We hope these stories inspire you to be charitable this holiday season and throughout 2015. Happy Holidays!

Having been a supporter of the CSA box delivery concept for years, I was thrilled when we got the opportunity to work with Papa Spud’s. For those of you not familiar, Papa Spud’s is a farm to fork delivery service that has been serving the Triangle since 2008. The team works with more than 50 local farmers and artisans to fill community supported agriculture (CSA) boxes each week. Unlike other CSA services, Papa Spud’s offers dairy, meat and an assortment of items along with a wide variety of fruits and veggies, so each box is completely customizable to meet the needs of individual families.

During our work together these past few months, we learned that Papa Spud’s believes in the importance of giving back not just during the holiday season, but all year long. In addition to serving Triangle residents and educating them about the importance of eating healthy and supporting local farmers, Papa Spud’s is giving back to our community in a significant way. Each week, Papa Spud’s donates an estimated 300 to 400 pounds of leftover food to the Interfaith Food Shuttle. Interfaith is an amazing organization and this donation, no doubt, has a huge impact on the programs and people they are able to support.

In addition to the weekly Interfaith donations, Papa Spud’s also supports various organizations and charities with food donations throughout the year. We salute Rob and his team for all they do to serve their customers, educate Triangle residents about the importance of eating local foods and by giving back to those in need. Here’s to a bountiful 2015!

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Clients Who Care: Wendell Falls

Clients Who Care: Wendell Falls

December 23, 2014January 31, 2023 Cherith AndesBlog, Clairemont Client News, In Our Community, Real Estate PRPublic Relations, Raleigh PR, real estate PR, residential real estate

In the spirit of holiday giving, “Clients Who Care” is a blog series that recognizes some of the recent acts of kindness and caring demonstrated by Clairemont clients. We hope these stories inspire you to be charitable this holiday season and throughout 2015. Happy Holidays!

After grand opening, many companies make an effort to get to know their new neighbors–perhaps with an open house, a product promotion or even a donation to a local charity.

But what if your business that hasn’t sold a single product? Or signed a single contract? Or even opened your front doors?

Wendell Falls Steps Out Before Even Starting Up

Wendell Falls, the upcoming master-planned community nestled among the quaint rooftops of Wendell, N.C., exceeded the standard protocol for cursory introductions. Inspired by its mission to forge lasting relationships and strengthen the foundations of its community, Wendell Falls offered a helping hand to its new neighbors long before it even broke ground on its first house.

At first, Wendell Falls started by providing monetary contributions to assist the community where it needed it most immediately. With a focus on bolstering economic and academic growth, the new development team locked arms with local business owners and civic leaders to identify opportunities for growth in the chamber and schools.

And while these ongoing partnerships boldly demonstrate Newland’s caring spirit, we think there’s something else that makes this client “rock”.

A Client That Truly “Rocks”

Newland Communities, the developer of Wendell Falls, is fueled by its vision to “create enduring, healthier communities for people to live life in ways that matter most to them.” Newland has woven this principle of sustainability into 140 commercial, residential and mixed-use communities in 14 states nationwide; Wendell Falls carried on the legacy with a big bulldozer…and some creative thinking.

As the team commenced grading on the new Wendell Falls site, they encountered challenges excavating and disposing of the rocky terrain. And we’re not talking about a few pebbles; these hefty boulders posed an expensive challenge to export and stow offsite. And then Newland’s team encountered a “light bulb” idea: why not donate the boulders to the local Wendell Parks and Recreational department to aid its renovation efforts?

A dump truck (and a crane and a few hard hats) later, Wendell Falls donated eight hefty boulders to the Wendell Parks and Rec, footing the entire bill for the excavation, exporting and unloading while saving the town thousands of dollars in landscaping fees.

This creative form of “recycling” showcased the team’s heart to support and care for their community in every way possible—including a little “rock and roll.”

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Clients Who Care: T.MAC

Clients Who Care: T.MAC

December 22, 2014January 31, 2023 Sarah HattmanBlog, Case Studies, Clairemont Client News, Restaurant PR + Hospitality PRcharitable giving, craft beer, Giving Tuesday, NC beer, NC Restaurants, Public Relations, Raleigh PR, Restaurant PR

In the spirit of holiday giving, “Clients Who Care” is a blog series that recognizes some of the recent acts of kindness and caring demonstrated by Clairemont clients. We hope these stories inspire you to be charitable this holiday season and throughout 2015. Happy Holidays!

In the months leading up to T.MAC opening its doors in Cary on October 5, 2014, I became familiar with several key numbers related to the casual, neighborhood restaurant. One hundred beers on draft, 40 local craft beers, 75 HDTVs, 7,150 square feet and seating for 183 guests were all part of frequent conversations. However, in my opinion, the most impressive number was revealed on Giving Tuesday almost two months after the restaurant opened its doors to guests.

The number is 8,000. It’s the amount of money T.MAC raised for two Triangle-based non-profit organizations during a campaign that ran in conjunction with the restaurant’s opening. Life Experiences in Cary and the Juvenile Diabetes Research Foundation (JDRF) of the Triangle were both presented with a check for $4,000. In case you’re wondering, JDRF plans to use the money to support its annual walk held in October and Life Experiences says the money will help with its day-to-day operational expenses.

I feel it’s important to point out that these sizable donations are about more than getting news coverage during what some consider to be the “giving season.” The people behind T.MAC believe it is just as important to a be good community partner as it is to offer a fun and enjoyable dining experience to guests — a message I feel was demonstrated when the restaurant donated $8,000 two organizations that do so much for the local community.

At a time of year when many of us are reflecting on 2014, I cannot help but to look ahead and wonder what T.MAC’s impressive numbers will be in 2015 as it continues to give back to the community it serves.

 

 

 

 

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Clients Who Care: PDQ

Clients Who Care: PDQ

December 19, 2014January 31, 2023 Dana PhelpsBlog, Case Studies, Clairemont Client News, Restaurant PR + Hospitality PRcharitable giving, chicken tenders, PDQ, PDQ Fresh, PDQ Fresh Food Fast, PDQ tenders, Public Relations, Raleigh PR Agency, Restaurant PR, St. Petersburg PR, Tampa PR

In the spirit of holiday giving, “Clients Who Care” is a blog series that recognizes some of the recent acts of kindness and caring demonstrated by Clairemont clients. We hope these stories inspire you to be charitable this holiday season and throughout 2015. Happy Holidays!

Having worked closely with PDQ throughout 2014, we know that it is a company that gives back to its communities on a regular basis, not just during the holidays. Charitable giving, school and community sponsorships and helping neighbors is part of PDQ’s culture. It has been an honor to assist in many community initiatives here in the Triangle for this Tampa-based, growing restaurant brand that’s actively engaged everywhere it has locations.

Last Friday, PDQ got involved in local toy drives in more than one location. PDQ Durham helped Sean Maroney and WNCN #stockthesled, while  PDQs in Tampa participated in WILD 94.1‘s toy drive and PDQ St. Petersburg  102.5 The Bone. In each case, PDQ asked the radio stations, “What do you need?” In Durham, the answer was to meet the goal of 1,000 toys as the end of the drive was quickly approaching. PDQ team members and their families went shopping at 9 p.m. and helped WNCN exceed its goal! Similarly, Orlando from WILD 94.1 said they needed bikes. PDQ delivered bikes! In St. Pete, 102.5 needed toys and food for its volunteers. PDQ delivered its famous hand-breaded chicken tenders for everyone onsite and donated $500 in toys.

We admire our clients at PDQ for their dedication to helping good causes and for their ability to move quickly when community organizations have immediate needs. Our holiday hats are off to you, PDQ!

pdq tamp toy drive

 

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Super Boost Your Time Management

Super Boost Your Time Management

December 1, 2014January 31, 2023 Cherith AndesBlog, Professional Development, Public Relationsorganization, PR advice, PR Agency, pr raleigh, time management

It’s a busy world, and I envy the Super Mario Brothers.

Remember Nintendo’s Mario and Luigi, circa 1991? These early generation video game characters discovered the secret boost that empowered them to leap skyscrapers, demolish walls and crush mushroom-shaped minions.

What I wouldn’t give for similar superpowers to tackle the workday. If you’re a PR exec, a business professional, a mom, a dad or simply a breathing human, you’ve no doubt longed for the same antidote: a magic bullet that empowers you to attend every event, answer every call and “autocomplete” your looming to-do list.

The magic bullet to time management is that there isn’t a magic bullet. Leading experts instead encourage us to return the basics of time management and implement these best practices well. Application is the key.

Here are three stalwart time management suggestions you’ve no doubt already encountered, but we’ve added our own “Super Boost Tip” to help you get the most bang for your buck. Use this quick and easy refresher as motivation to revisit and re-institute the basics of smart time management.

Superhero cape not included (yet).

1. Standard Advice: Prioritize to-do lists by deadline and importance.
Super Boost Tip: At the end of the day.

You know mornings. You come barreling in with your phone ringing, coffee sloshing and 183 emails pinging on your laptop—not the ideal time to quiet your mind and focus. Instead, take five minutes before you leave the office to review your projects and prioritize activities for the following day.

Categorize action items by time of day (for example, notate if you need to make a call first thing in the morning) and update your running list of daily and weekly assignments to reflect your progress. Organizing your plan of action the day before not only saves you 45 minutes the next morning but also allows you to leave the office with a little peace of mind each evening. (We like peace of mind).

2. Standard Advice: Maintain a tracker and note-taking system for your team.
Super Boost Tip: Offline.

No, I’m not suggesting that we ditch our elegant—and highly effective—electronic trackers. These beautifully groomed tools enable synergy, efficiency and momentum that few other systems afford.

However, there’s a time and place for hard copy. Don’t be afraid to whip out “Post-It Note Technology” during a brainstorm, encouraging team members to write down ideas (one per note) during a predetermined time frame as a “free think” exercise. (YMCAs around the country employ this tactic). Tangible, interactive note taking stimulates creativity and fosters fertile ground for team cohesion. In essence, you get your team’s best ideas…faster.

3. Best Practice: Take time to proof.
Super Boost Tip: Someone else’s work.

By now you know well the industry’s standards for copy editing and proofing. Review for flow, check for structure, comb for style and scrutinize for grammar.

And then hand it to someone else.

As busy professionals, we’re often tempted to skip this vital step. But the brain that creates the copy often overlooks its own errors. At Clairemont, we follow a rigorous system of proofing as an agency team to ensure that content—from emails to proposals—adheres to strict standards and communicates consistent messages. While taking a team approach to proofing might appear to be more time consuming on the front end, it will save valuable “clean up” efforts after the fact.

Bonus Tip: When all else fails, brew a cup of coffee.

What time management tip would you add?

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clairemontcommunications

Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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