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Category: On the Record

On the Record: NCPRSA Seminar & Awards

On the Record: NCPRSA Seminar & Awards

July 27, 2016January 31, 2023 Sarah HattmanBlog, On the Record, Professional DevelopmentInspire Award, Marketing, NCPRSA, NCPRSA awards, NCPRSA Seminar, Public Relation

Ask anyone in PR, and they will tell you they welcome the opportunity to work with a client year after year. It allows us to get to really get to know our clients and their expectations and become embedded with their cultures, brands and products.

However, it can also come with the challenge of keeping it fresh. How do you sustain a multi-year campaign when the event or message is the same every year? That’s the question The North Carolina Public Relations Society of America is facing after 10 years of hosting its annual seminar and awards banquet.

Let’s go On the Record to find out what changes are taking place this year with NCPRSA’s seminar and awards programs.

https://clairemontcommunications.com/wp-content/uploads/2016/07/Inspire-and-Banquet.m4v

 

Want to know more about the seminar and awards banquet? Shoot me an email at s@clairemontcommunications.com.

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On The Record: Twitter for PR

On The Record: Twitter for PR

July 13, 2016January 31, 2023 Sarah HattmanBlog, On the Record, Social Media + Influencer Engagementbuilding social media, Public Relations, Raleigh PR, Social Media, Twitter, Twitter for PR

Several times in recent weeks, I have heard someone say, “Twitter is dead.” In the spirit of full disclosure, while I have not fully embraced the social media channel on a personal level, I do see how it can be a valuable tool. And while I’m not sure I agree that Twitter is dead, I do believe it  has evolved over the past 10 years.

For this installment of On the Record, I decided to take a closer look at how Twitter can be used for PR initiatives.

 

https://clairemontcommunications.com/wp-content/uploads/2016/07/Twitter-for-Business.m4v

 

If you’re looking for a good resource to connect with journalists, I recommend following @HelpaReporter.

Hungry for more social media tips? Check out these posts!

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On the Record: Goals and Productivity

On the Record: Goals and Productivity

June 29, 2016January 31, 2023 Sarah HattmanBlog, On the Record, Professional Developmentefficiency, NCPRSA, PR, productivity, The Efficiency Office, time management, Tracey Gritz

How often do you find yourself wishing you had more hours in the day? I’m guessing quite often, and you’re not alone. This phrase is often muttered when someone is experiencing a sense of motivation, but quickly becomes frustrated because they are over committed and do not have time to do all that they want to do.

I recently had the opportunity to hear Tracey Gritz, productivity expert and owner of the Efficient Office, speak at an NCPRSA professional development luncheon. She discussed steps you can take to regain control and spend your valuable time on the work that really matters so that you end your day feeling energized instead of drained. Let’s go On the Record to learn some helpful tips to improve your quality of life through productivity.

 

https://clairemontcommunications.com/wp-content/uploads/2016/06/Effiency.m4v

Interested in more productivity tips? Check out our advice on how to battle distractions.

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On The Record: The North Carolina 100

On The Record: The North Carolina 100

June 2, 2016January 31, 2023 Sarah HattmanBlog, On the Record, Public Relationsconcise copy, Content Marketing, North Carolina 100, PR, Raleigh PR, Shrinking newsrooms

Shrinking newsrooms. It’s something PR professionals have been battling for years, and news opportunities only seem to be getting slimmer. Two and a half years ago, Chris Schroder, president of SPR in Atlanta, started the 100 Companies and the Atlanta 100 as a way to help spread the word about PR and content marketing in a model appropriate for shrinking newsrooms.

Chuck Norman, owner and principal of S&A Communications, launched the North Carolina 100 in April. Let’s go On the Record to learn more about the project and how it works.

https://clairemontcommunications.com/wp-content/uploads/2016/06/NC-100.m4v

 

Click here to subscribe to the North Carolina 100. Connect with us on Facebook and let us know how you are navigating the shrinking newsroom.

 

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On the Record: Lost in Translation

On the Record: Lost in Translation

May 18, 2016January 31, 2023 Sarah HattmanBlog, On the Record, Public Relationscommunication, lost in translation, PR, text messages, text messaging, texts

Can you believe texting has been around for more than 20 years? From pressing numbers on the dialpad to form a word (that was guessed by your phone) to the qwerty keyboard and now the smartphone, texting has come a long way over the decades, and it’s no wonder that it is now more popular than ever.

In fact, according to Pew Internet, texting is the most widely and frequently used app on a smartphone with 97 percent of Americans using it at least once a day. And check out these figures: 8.3 trillion text messages were sent last year alone. That’s 23 billion texts a day or nearly 16 million messages a minute!

Text messaging is now being viewed as a powerful way for businesses to connect with their customers, but it’s not without its drawbacks. Let’s go On the Record to explore how to make sure your text message isn’t lost in translation.

https://clairemontcommunications.com/wp-content/uploads/2016/05/Texting.m4v
How do you ensure your text messages are clear and concise? Share your thoughts with us on Twitter.
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clairemontcommunications

Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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