Posts Tagged with: Content Marketing
By Cherith Andes
Posted in - Marketing & Social Media + Influencer Engagement on September 13th, 2016
Nobody is quite sure of the timeline. But tombstones line the road of marketing strategies that memorialize the slow yet certain death of the that the heavy-handed sell.
Enter content marketing. Although not a new concept …
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By Sarah Hattman
Posted in - On the Record & Public Relations on June 2nd, 2016
Shrinking newsrooms. It’s something PR professionals have been battling for years, and news opportunities only seem to be getting slimmer. Two and a half years ago, Chris Schroder, president of SPR in Atlanta, …
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By Cherith Andes
Posted in - Copy Cat & Marketing on July 2nd, 2015
Calls-to-action (CTAs) are the life breath of advertising and marketing strategies. Why bother crafting (and funding) a hefty communications campaign without utilizing the number one catalyst to recruit leads? Click, download, listen, like, share—no …
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By Margot Horgan
Posted in - Raleigh PR Agency & Social Media + Influencer Engagement on October 25th, 2012
As promised, here are some more insights and one-liners from my recent Content Marketing World (CMW) conference!
The movie Finding Nemo decimated the global clownfish population.
Formally known as “The Nemo Effect” (no, I’m not joking), …
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By Margot Horgan
Posted in - Marketing & Professional Development & Public Relations & Raleigh PR Agency & Social Media + Influencer Engagement on October 19th, 2012
Last month, I attended Content Marketing World (CMW), a three-day long conference in Columbus, Ohio, which focused on all of the ideas, hardships, tips, tricks and secret joys of content marketing. Presentations were given by …
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