Nobody is quite sure of the timeline. But tombstones line the road of marketing strategies that memorialize the slow yet certain death of the that the heavy-handed sell.
Enter content marketing. Although not a new concept …
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Shrinking newsrooms. It’s something PR professionals have been battling for years, and news opportunities only seem to be getting slimmer. Two and a half years ago, Chris Schroder, president of SPR in Atlanta, …
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Calls-to-action (CTAs) are the life breath of advertising and marketing strategies. Why bother crafting (and funding) a hefty communications campaign without utilizing the number one catalyst to recruit leads? Click, download, listen, like, share—no …
Read More →As promised, here are some more insights and one-liners from my recent Content Marketing World (CMW) conference!
The movie Finding Nemo decimated the global clownfish population.
Formally known as “The Nemo Effect” (no, I’m not joking), …
Read More →Last month, I attended Content Marketing World (CMW), a three-day long conference in Columbus, Ohio, which focused on all of the ideas, hardships, tips, tricks and secret joys of content marketing. Presentations were given by …
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