I’ve witnessed beautifully crafted marketing campaigns unfold, activate the target audience and then crash and burn at the very last step — the call to action. Pitfalls proliferate the path, from poor …
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Calls-to-action (CTAs) are the life breath of advertising and marketing strategies. Why bother crafting (and funding) a hefty communications campaign without utilizing the number one catalyst to recruit leads? Click, download, listen, like, share—no …
Read More →Like we’ve mentioned before, one of the ways that Clairemont team members work on professional development is by reading. We’re constantly seeking the latest and greatest when it comes to social media and public relations. …
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