Upsetting the “AP”-ple Cart: AP Changes
In PR and journalism, we hold each other to a code. It’s not a secret handshake, invisible ink or Bat Signal. Oh no, we nerds like to think it’s far cooler.
Two words: Read More →
Posts Tagged with: copywriting
Copy Cat: Breaking the (Grammar) Rules
I’ll admit that it was the package design that caught my attention. It was the copy that moved me to purchase.
Doctor Lip Bang’s Lip Freak. Just the name raises my curiosity. …
Read More →Copy Cat: Super Bowl Edition
This year we are bringing back our Copy Cat blog posts, a timely decision in light of all the debate sparked by the recent PRWeek article making the case for PR students …
Read More →Writing Copy: Sing the Right Tune
We always say that we love good copy, and we’re highly invested in ensuring that our messages carry the right tune. With the refinement of mobile apps and online notifications, brevity with clarity becomes vital …
Read More →How to Write Convincing Calls-to-Action Copy
Like we’ve mentioned before, one of the ways that Clairemont team members work on professional development is by reading. We’re constantly seeking the latest and greatest when it comes to social media and public relations. …
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