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Category: PR People

We’re hiring! Seeking an account strategist

We’re hiring! Seeking an account strategist

January 10, 2022July 15, 2022 Olivia NolesBlog, PR People, Public Relations, Raleigh PR Agency, The Clairemont TeamClairemont Communications, PR Agency, Public Relations, Raleigh PR, Raleigh PR AgencyLeave a Comment on We’re hiring! Seeking an account strategist

Clairemont is currently seeking smart, responsible, creative and hard-working public relations practitioners. We are looking for individuals who are ready to tackle any assignment and join a highly motivated, growing team of communications professionals who share in the passion of delivering quality client service while enjoying the co-learning of a team environment for an account strategist position.

Ideal candidates work well in a collaborative environment and independently as self-starters. We are seeking high-energy PR leaders with the ability to build client plans and strategies while anticipating the needs of our accounts as well as our agency. Responsibilities include ensuring that work is delivered on time and satisfactorily, and that relevant team members are kept up to date on the status of accounts and assigned projects.

Versatile applicants who have a proven track record in pitching media, building social media strategies for businesses, writing effective media and marketing communications materials, executing successful client events and cultivating new business leads will be given first consideration.

The account strategist position responsibilities may include:

  • Ensuring that work is delivered on-time and team member are kept up to date on status of accounts and assigned projects
  • Building social media and PR strategies
  • Writing effective media and marketing communication materials
  • Pitching clients to media outlets
  • Executing successful client events
  • Cultivating new business leads

The qualifications are:

  • Bachelor’s degree in public relations, journalism or communications
  • Minimum of 5 years of PR agency experience
  • Strong writing, critical thinking and time management skills
  • Has proven, solid written and verbal communication skills
  • Project management experience and strong organizational skills
  • Motivated self-starter who can handle multiple projects and deadlines at the same time
  • Ability to work in a fast-paced, team-oriented environment
  • Proficient in Microsoft Word, PowerPoint and Excel
  • Video editing skills are a plus
  • Ability to communicate in multiple languages is a plus
  • Located in Raleigh, NC

To apply: Send your cover letter, resume and writing samples to Dana Phelps at d@clairemontcommunications.com or apply on LinkedIn.

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SPOKEN WORD MAKING A COMEBACK

SPOKEN WORD MAKING A COMEBACK

December 29, 2021July 15, 2022 Derek BullingtonBlog, PR People, Professional Development, Public Relations, Raleigh PR AgencyPR, PR Agency, PRSA, Public Relations, Raleigh PR, Raleigh PR AgencyLeave a Comment on SPOKEN WORD MAKING A COMEBACK

I had the opportunity to attend the virtual 2021 NCPRSA Strategic Communications + Marcom Conference in November. It was my first time attending a NCPRSA event. Hearing new ideas, perspectives and how the industry of public relations is changing is always enjoyable. Even virtually, it is inspiring to network with fellow professionals in a collaborative learning atmosphere.

Spoken word making a comeback

The virtual, two-day program featured five sessions per day with national and regional industry executives from strategic communication, marketing and PR fields. The sessions covered a variety of topics, such as, audio being added to communications strategies, the misinformation crisis, diversifying the PR profession, the age of influencers and the use of cutting-edge visual technologies being used to tell stories.

AUDIO IS CHANGING OUR JOBS

A session that really caught my attention was “Listen, Do You Hear That? It’s Audio Changing How We Do Our Jobs” with hosts Gene and Julie Gates. This duo was named “Personality of the Year” by the National Association of Broadcasters and shared their expertise on using audio to connect with clients. They are seeing a major spike in audio entering the marketing and PR fields since the start of the pandemic and people being cooped up in their homes.

The ever-growing audio trend is made for the multitasker, and that is what we are all becoming. Now that we are mixing our home lives with work lives, more people are getting news while performing their morning routines, helping the kids get ready, cooking dinner or doing their daily chores. People are less likely to sit down and read longer articles. We are used to quick snippets of news on social media platforms, making long form articles daunting to readers.

SPOKEN WORD DRAWS IN A LARGER AUDIENCE

Spoken word helps alleviate this and draws in audiences that may not take the time to read full articles. Audio can encourage deeper engagement as there is less effort needed. You can repurpose your written content to expand on the topic and bring in a wider audience. Listeners can share their favorite content easily by listening with their significant other, friends or co-workers.

When you first hear the term audio alongside communications, marketing and PR your mind probably goes straight to podcasts, but that is not the only option. Many online newspapers and magazines are developing audio articles alongside written articles on its websites. While audio articles and podcasts may sound similar, they are completely different products. Audio articles are about convenience and delivering content in an easy way for readers. Podcasting is its own form of storytelling all together.

DON’T WORRY, WRITTEN CONTENT IS NOT DEAD

Spoken word is making a comeback, but don’t worry, written content is not dying. In fact, great written content is the foundation for audio. There is plenty of room for audio articles, podcasts and written content to co-exist. Developing a mix will build a larger and more diverse audience. If you’re looking to expand your audience, this may be a great addition to your already strong content. Spoken word was the original storytelling, and it sounds like it is making a strong comeback.

Visit some of the top PR podcasts to hear what is being done and to get some ideas!

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Life Styled By Social Media

Life Styled By Social Media

July 14, 2021July 15, 2022 Clairemont InternBlog, PR People, The Clairemont Teamfashion, internship, Raleigh PR, Social MediaLeave a Comment on Life Styled By Social Media

The best career advice I received was from my favorite high school English teacher who told us that no matter the career we chose, we should find something we were passionate about. After all, we would only spend the rest of our lives doing it. This advice rang true when I made the decision to follow my passions and pursue my love of fashion at NC State University. 

I have always loved fashion. As a little girl, I would spend hours dressing up my dolls just to instantly undress and style them in another fabulous look. As a teenager, I spent Saturdays selling my wardrobe to replenish it with the newest styles at Valley Hills Mall. Clothing is more than a basic need to me; it’s a form of self-expression. 

I never knew fashion marketing was something I could study until I stumbled upon NC State’s Summer Textile Exploration Program for high school students interested in pursuing fashion at the Wilson College of Textiles. STEP taught me that there are endless career opportunities in the fashion industry and that a degree in fashion textile management would provide me with a well-rounded education and marketing skills that are valuable in any industry.

In fall 2017, I came to NC State as a fashion textile management major with a concentration in brand management and marketing at the Wilson College of Textiles. 

Around that time, I started my blog, The Brightest of the Bunch, and began creating fashion content on social media. My love for blogging inspired me to add an extra dimension to my degree and minor in journalism. Content creation led me to realize that fashion wasn’t my only passion and I wanted to focus on blogging and social media.

I planned to continue blogging and shift my content to focus on travel in spring 2020 while I was studying abroad in Florence, Italy in a fashion marketing program. When the pandemic hit, all of my creative plans went out the window. Instead, in February 2020 I was sent home from Italy, stuck in my tiny hometown, Morganton, NC, and had lost all inspiration and motivation to create content. It was like everything was on pause. 

As the summer progressed, I began to panic about my future. I had always dreamed that my social media platforms would take off before I started to apply for jobs. Now my senior year was creeping up, and I rarely felt like I had the energy to be on camera or take photos of myself, let alone start my career. 

I decided to apply for social media internships where I would be able to tap back into my passions without having to be the face of the content. I started doing social media work with start-ups and small businesses, and I loved that with each of these organizations there was a purpose behind the content I was creating. I thrived on being able to create for multiple industries and helping entrepreneurs reach their goals. 

Throughout my senior year, I continued to manage social media for different clients. I realized that working at an agency was the next step for me when Maia Guterbock, a former Clairemont intern, spoke in my Editorial and Opinion Writing class. She talked about her own blog and creative work at Clairemont including a post on “How brands get the ha-ha’s” and a review of the Best 2021 Superbowl commercials. I was inspired by all of it! 

After interviewing at Clairemont, I knew this was the internship for me. Working with clients to help refine their brand, and create and execute social media campaigns is right up my alley. I’m excited to grow in my creativity and experience and expand my PR knowledge this summer.

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Coming Back to Clairemont!

Coming Back to Clairemont!

June 2, 2021July 15, 2022 Taylor BoldenBlog, PR People, The Clairemont Team#AccountCoordinator, #ClairemontCommunications, #graduate, #PRprofessional, #publicrelationsLeave a Comment on Coming Back to Clairemont!

My Clairemont Communications Internship

This past year of my life could be described as a whirlwind rollercoaster with many ups and downs.

During the final semester of my senior year in college in January 2020, I landed my dream internship at Clairemont Communications! I found my passion for PR (which you can read about here), and I was ready to dive right in to learn the ropes of an agency focusing on local clients. I loved making the journey from the University of North Carolina at Chapel Hill to the Clairemont House in Raleigh three times a week. I could feel my experience and skills growing, and I truly felt I had landed in the perfect spot.

Then, along with March 2020, the COVID-19 pandemic arrived. When I think about it now, the beginning of the pandemic was a little surreal. Everyone thought an extra week of Spring Break couldn’t be so bad, right? Well, we were wrong. The pandemic brought so many heartbreaks, challenges and complications to people around the entire world – myself included.

During that time of uncertainty, one constant I was extremely grateful for was the amazing women of Clairemont Communications. With their consistent help and support, I was able to successfully finish my internship virtually from the comforts of my small Chapel Hill bedroom.

Graduating College in a Pandemic

After leaving Clairemont in May 2020, I graduated college and headed home to Charlotte, North Carolina. From there, I started my search for a full-time position in public relations. I knew the post-grad job search would be challenging; however, the pandemic made it almost impossible. Most agencies were in a hiring freeze, and many had done away with entry-level positions.

So, I made the executive decision to take a slight detour from my planned career path. For seven months, I paused my job search and worked as a preschool teacher. Some people may think teaching is completely different from working in public relations, but I beg to differ. Being in charge of 20 3-year-olds can prepare any PR professional to practice patience, handle any last-minute issues (or crisis!) and prepare for a leadership role. I believe that those months as a teacher helped train me for a fast-paced career in public relations.

Returning to Clairemont a Year Later

In April 2021, I was ready to wrap up my teaching career and return to my true passion: public relations. I was thrilled for the opportunity to return to Clairemont and join Dana, Kelli and Tracy as a full-time member of the team. I look forward to this new chapter and what it holds.

Looking to join the Clairemont Communications team? Check out this post to learn more about our open position!

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PR Haven Seeking PR Maven

PR Haven Seeking PR Maven

April 20, 2021July 15, 2022 Kelli FletcherBlog, PR People, Public Relations, The Clairemont Team#ClairemontCommunications, #RaleighPRLeave a Comment on PR Haven Seeking PR Maven

Are you a smart, responsible, creative and hard-working public relations practitioner who can tackle any assignment and is ready to join a growing team of highly motivated communications professionals? Clairemont Communications is seeking someone who enjoys the co-learning of a team environment and shares the passion for delivering quality client service!

Ideal candidates work well in both collaborative environments and independently as self-starters. We are seeking high-energy PR leaders with the ability to build client plans and strategies while anticipating the needs of our accounts and agency. Responsibilities include ensuring that work is delivered satisfactorily and on time, and that relevant team members are kept up-to-date on the status of assigned projects and accounts.

Versatile applicants who have experience pitching media, creating social media strategy for businesses, writing effective media and marketing materials, executing successful client events, and cultivating new business leads will be given first consideration.

Requirements

  • Bachelor’s degree in public relations, journalism or communications
  • Minimum of 5 years of experience
  • Strong writing, critical thinking and time management skills
  • Has proven, solid written and verbal communication skills
  • Project management experience and strong organizational skills
  • Motivated self-starter who can handle multiple projects and deadlines at the same time
  • Ability to work in a fast-paced, team-oriented environment
  • Proficient in Microsoft Word, PowerPoint and Excel

Appreciated Skills

  • Video editing experience
  • Ability to communicate in multiple languages

Is Clairemont the place for you? Email your resume and cover letter if so!

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