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Tag: #RaleighPR

PR Haven Seeking PR Maven

PR Haven Seeking PR Maven

April 20, 2021July 15, 2022 Kelli FletcherBlog, PR People, Public Relations, The Clairemont Team#ClairemontCommunications, #RaleighPRLeave a Comment on PR Haven Seeking PR Maven

Are you a smart, responsible, creative and hard-working public relations practitioner who can tackle any assignment and is ready to join a growing team of highly motivated communications professionals? Clairemont Communications is seeking someone who enjoys the co-learning of a team environment and shares the passion for delivering quality client service!

Ideal candidates work well in both collaborative environments and independently as self-starters. We are seeking high-energy PR leaders with the ability to build client plans and strategies while anticipating the needs of our accounts and agency. Responsibilities include ensuring that work is delivered satisfactorily and on time, and that relevant team members are kept up-to-date on the status of assigned projects and accounts.

Versatile applicants who have experience pitching media, creating social media strategy for businesses, writing effective media and marketing materials, executing successful client events, and cultivating new business leads will be given first consideration.

Requirements

  • Bachelor’s degree in public relations, journalism or communications
  • Minimum of 5 years of experience
  • Strong writing, critical thinking and time management skills
  • Has proven, solid written and verbal communication skills
  • Project management experience and strong organizational skills
  • Motivated self-starter who can handle multiple projects and deadlines at the same time
  • Ability to work in a fast-paced, team-oriented environment
  • Proficient in Microsoft Word, PowerPoint and Excel

Appreciated Skills

  • Video editing experience
  • Ability to communicate in multiple languages

Is Clairemont the place for you? Email your resume and cover letter if so!

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#Clairemont10years

#Clairemont10years

January 8, 2020July 15, 2022 Dana PhelpsBlog, Public Relations, Raleigh PR Agency#Clairemont10years, #publicrelations, #RaleighPRLeave a Comment on #Clairemont10years

Hello, 2020! As the whole world is making resolutions and looking ahead to the next decade, we at Clairemont are looking back at our first decade. That’s right! It is Clairemont’s 10th anniversary.

We’ll be celebrating throughout the year by sharing top 10 lists, TBTs and lots of hashtags —-> #Clairemont10years #Clairemont10 #Perfect10 #Clairemont10thAnniversary.

We have a lot of favorite memories from the last 10 years – of our work, of our clients and especially of our city. What about you? Shoot me an email and let me know! And if you feel like celebrating this milestone with us, stop by the Clairemont House any time!

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Pitch Perfect

Pitch Perfect

September 3, 2019July 15, 2022 Kelli FletcherBlog, Professional Development, Public Relations#mediapitching, #publicrelations, #RaleighPRLeave a Comment on Pitch Perfect

For many in PR, pitching media is their one job. Here at Clairemont, we’re in the communications business, so we wear many hats! And one of them is indeed pitching media.

When I first started in public relations, pitching was like a weight on my shoulders. Most days I just couldn’t gear myself up for fear of rejection from media. But with plenty of practice and the right guidance, I conquered that fear and even perfected the process that best works for me. Since then, I’ve had many successes pitching media and securing stories for clients. Below are four things I’ve found that have helped perfect my pitch process.

Top Tips

  • Know your audience. First thing’s first: find the right contact. Don’t pitch fashion to a finance reporter. Use a mixture of tools and personal research to confirm the most current contacts and their beats.
  • Create a strong subject line. It’s the first thing a reporter sees when an email enters his or her inbox, so make sure yours hits the spot. Tip: Make it short and include major keywords up front.
  • Make it clear (and be concise). Get to the point – and quickly. What are you asking of the reporter? State what you are pitching and why.
  • Make it timely. Take note of what’s going on in the world and think about how it applies to your client. Using current events to your advantage can result in coverage and help position your client as an industry expert for future opportunities.

Success Stories

When the pitch is on point, the result can be, too. Take a look at the examples below of a few clients we’ve put in the spotlight through creative, timely pitch strategies:

  • Wendell Falls: To attract media to the community’s location, Clairemont ditched a standard pitch for a more playful angle, sending tangible invitations that included a “wanted” poster and a cowboy hat, which one TV reporter even sported on her station’s morning show! 
  • WGU North Carolina: To highlight a critical partnership for this client, Clairemont used a timely military angle to grab the attention of multiple reporters at TV stations in different markets.
  • Lincoln Apartments: Individualized, creative pitches piqued the interest of targeted media and secured on-site coverage at the Lincoln Apartments ribbon cutting (which was performed by a dog).
  • North Carolina Association of Fire Chiefs: The team landed a 24-minute iHeartMedia interview for several key leaders and volunteers of the NCAFC. The coverage was broadcasted across five major Triangle radio stations and helped to secure needed volunteer firefighters.

Have the perfect pitch all packaged up and ready to go? Make sure you don’t squash your chance of coverage by committing these six slapdash sins. Need help identifying and crafting the perfect pitch to tell your story?

Drop us a line!
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