Skip to content

615-294-1886

d@clairemontcommunications.com

Clairemont Communications

Clairemont Communications

  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us
  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us

What Does a PR Agency Do? The Lincoln Apartments

December 1, 2016July 15, 2022 Cherith AndesAwards, Blog, Case Studiesapartment PR, awards, grand opening, PR Awards, real estate PR

In 2015, The Lincoln Apartments broke ground in downtown Raleigh, set to be the newest apartment complex in the Oakwood neighborhood. At the time, downtown Raleigh apartment complexes were at an all-time high, and The Lincoln faced the challenge of breaking into a product-saturated market.

In response, The Lincoln team retained Clairemont Communications to capture the public’s attention and craft a strong debut for the versatile downtown living option. Clairemont Communications captured the community’s attention and generated media buzz for the The Lincoln’s official ribbon cutting ceremony by partnering with Cause for Paws of NC and showcasing the pet-welcoming aspect of the complex.

The Pitch
To attract pet lovers and community members to the ribbon cutting, Clairemont planned the event to feature a dog ambassador “cutting” the ribbon. Creative and individualized pitches were used to pique the interest of targeted media and secure on-site coverage. TV stations were invited to participate in “Tag You’re It!” – a social media photo relay – as part of the official ribbon cutting. This photo relay doubled as a fundraiser for Cause for Paws of NC.

Execution
The event began with the president of the Downtown Raleigh Alliance, city council members and other prominent Raleigh officials welcoming The Lincoln Apartments to the community. After the dignitaries’ remarks, Molly, our canine ambassador from Cause for Paws, “cut” the ribbon by chewing through a treat in the middle of the ribbon. As a part of the “Tag You’re It” social media relay, The Lincoln Apartments donated $5 to Cause for Paws of NC for each participant who shared their photo of the event with the tags #TheLincolnRaleigh and #CauseforPawsNC.

Results
– Clairemont met the goal of securing a major television station on-site for the event, which resulted in coverage on air and online.
– The event also helped secure four additional media placements, including two print stories, four blog posts and three TV segments.
– “Tag, You’re It!” generated more than 70 social media posts.

The Lincoln Apartments’ successful ribbon cutting played a vital role in introducing the complex to the community. Additionally, The Lincoln Apartments donated $1,500 to its charity partner Cause for Paws of NC.

The work Clairemont Communications conducted in partnership with The Lincoln Apartments earned a Gold Excellence Award in Total Campaign by Raleigh Public Relations Society as well as the Best in Category for Creative Tactics from the North Carolina Public Relations Society of America. We are proud that this is one of the 129 awards we’ve received since starting Clairemont in 2010. To read more about the work we do with clients, please visit the case study section of our blog. 

Comments

comments

Read More

Post navigation

Previous: Zika and Staying the PR Course
Next: How Snap Spectacles Leveraged FoMO

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Categories

  • APR
  • Awards
  • Blog
  • Case Studies
  • Clairemont Client News
  • Copy Cat
  • Counselors Academy
  • Entry-Level PR Job
  • Fashion
  • Free Advice
  • Furniture PR
  • Hiring a PR Firm
  • In Our Community
  • Inspirational
  • Internal Communications
  • Marketing
  • Oh Momma Monday
  • On the Record
  • Owning a Business
  • Photo of the Week
  • PR People
  • Professional Development
  • Public Relations
  • Raleigh PR Agency
  • Real Estate PR
  • Restaurant PR + Hospitality PR
  • Social Media + Influencer Engagement
  • Starting a business
  • Sustainability
  • The Clairemont Team
  • Travel
  • Trends
  • Wonderfully Random

clairemontcommunications

Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
This spring, Ali de la Vega is joining the Clairem This spring, Ali de la Vega is joining the Clairemont team as an intern! Ali is a Junior at NC State who prides herself in being a daughter and a Christian as well as an amateur athlete, overachiever and older sister. Learn more about her background and how she found a love for PR on our website!
If you could change one thing about Instagram, wha If you could change one thing about Instagram, what would it be? Comment 🙋🏼‍♀️🙋🏿‍♀️🙋🏽‍♀️ if you said, “I’d bring back the chronological feed.” Well, the chronological feed could be returning in 2022! Visit our blog to read the 2022 recent Instagram updates and how your Instagram strategy should change.
Many people don’t realize it, but a lot of behin Many people don’t realize it, but a lot of behind-the-scenes work goes into creating a successful blog post. Visit our blog to learn the 11 blogging mistakes you’re making, why these mistakes are hurting your blog and how to fix them.
Since TikTok’s success, short-form video has tak Since TikTok’s success, short-form video has taken over social media. With how easy it is to reach new audiences, you should be using short-form video in your business’s social media strategy. Visit our blog to learn how TikTok took over and how to use short-form video for business.
Clairemont is currently seeking smart, responsible Clairemont is currently seeking smart, responsible, creative and hard-working public relations practitioners who are ready to tackle any assignment for an account strategist position! Check out our latest blog post for the job description and further information. #raleighpr #clairemontcommunications #pragency
From new employees to outstanding awards, Clairemo From new employees to outstanding awards, Clairemont has had an amazing 2021. Visit the blog to read Clairemont’s 2021 year in review.
To celebrate the holiday season, the Clairemont te To celebrate the holiday season, the Clairemont team dined at @angusbarn and played a regifted version of White Elephant, a game that has been a Clairemont tradition for years. Visit our blog to read more about the Clairemont team holiday traditions and how they came about.
While you may feel the need to capitalize the word While you may feel the need to capitalize the word “merry” when wishing someone a merry Christmas, merry is not a proper noun, name or event and should only be capitalized when at the beginning of a sentence.
This year, Clairemont was the only agency headquar This year, Clairemont was the only agency headquartered in NC to receive a 2021 Silver Anvil Award on top of two Best in Show awards from NCPRSA and a Queen City award from PRSA Charlotte. Visit our blog and read about the recognition we received in 2021.
Claus is Santa’s last name. A clause is a group Claus is Santa’s last name. A clause is a group of words that contains a subject and a verb. For example, “When he comes to our home, we get gifts.”
Giving back to the Raleigh community is important Giving back to the Raleigh community is important to our team, especially around the holidays. Check out our blog and read about how our team gives back to the community.
Not only are these holiday words often miswritten Not only are these holiday words often miswritten as two words, many are also frequently misspelled. Mistletoe has a silent T and sugarplum is spelled with an A, not an E. Other commonly misspelled holiday words include poinsettia, reindeer, angel, hot cocoa and boughs (of holly). #holidaygram #grammar_tips #grammartips
Chief Mosley is more than just a client and collea Chief Mosley is more than just a client and colleague, he is also a true friend with the kindest soul. He has dedicated most of his life to the fire service, starting as a volunteer and continuing on to roles from firefighter to deputy fire chief. 

While working with the North Carolina Association of Fire Chiefs on a two-year campaign to recruit and retain volunteer firefighters across 15 of the most at-risk agencies in North Carolina, Chief Mosley helped secure 474 new recruits. Visit our blog to learn more about Chief Mosley’s career in the fire service.
Load More Follow on Instagram
Proudly powered by WordPress | Theme: realy-store by inverstheme.