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Tag: Raleigh PR Agency

Clairemont Communications 2022 year in review

Clairemont Communications 2022 year in review

December 21, 2022January 31, 2023 Olivia NolesPublic Relations, Raleigh PR AgencyClairemont Communications, PR Agency, Public Relations, Raleigh PR Agency

From winning awards and working with amazing clients to revamping our look and speaking at conferences, 2022 has been a fantastic year for Clairemont Communications. Read the Clairemont 2022 year in review to learn more about our year.

Clairemont 2022 year in review:

Clairemont won awards:

  • Clairemont earned five gold awards and three silver awards at the 2022 Sir Walter Raleigh awards.
clairemont communications year in review

We continued working with our amazing clients:

  • As PR professionals, our day-to-day work ranges from creating communications strategies to writing articles and blog posts to designing social media calendars and creating content, and we are so lucky to work with such great clients! Check out this post to learn more about what we do for our clients on a day-to-day basis here at Clairemont Communications!

And worked on special projects:

  • Clairemont worked in partnership with Ingersoll Rand on its 2021 global sustainability report.
  • Clairemont was hired to design an executive visibility campaign to help position a statewide small business resource as the leading small business resource in North Carolina.
  • Clairemont and yellowDog : creative worked together to name a foundation, design the logo and develop the perfect tagline.

We secured coverage for our clients:

  • Clairemont secured byline coverage for Club Car in Patch Neighborhood News, AZ Big Media, Senior News GA and Lifestyles After 50, resulting in a total reach of 525,000+.
  • Clairemont secured coverage for Parkside and Wendell Falls, Spectrum and Wendell Falls and Arden at Wendell Falls in the Triangle Business Journal.

Revamped our branding:

  • The Clairemont logo got a new look! yellowDog : creative revamped our logo and branding, and we re-designed our website to match. More on this process coming soon!
2022 year in review

Spoke at conferences:

  • In November, Dana Phelps, founder of Clairemont Communications, led a session, Growing from Communication Technician to Strategic Counselor, at the 2022 NCPRSA Strategic Communications & MarCom Conference.
clairemont year in review

And joined new PR Groups:

  • Clairemont became the Raleigh, NC affiliate of PRConsultants Group, Inc.

We are so thankful for a great 2022 and cannot wait to see what 2023 holds! Follow along on Instagram, Facebook and LinkedIn to keep up with us!

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Dana Phelps to speak at 2022 NCPRSA Strategic Communication & MarCom Conference

Dana Phelps to speak at 2022 NCPRSA Strategic Communication & MarCom Conference

October 28, 2022February 27, 2023 Olivia NolesProfessional Development, Raleigh PR AgencyDana Phelps, Dana Phelps NCPRSA Strategic Communication & MarCom Conference, NCPRSA, NCPRSA Strategic Communication & MarCom Conference, Public Relations, Raleigh PR Agency

Clairemont’s Dana Phelps has been selected as a speaker for the 2022 NCPRSA Strategic Communication & MarCom Conference. A repeat presenter at the annual conference, this year Phelps is leading a session called Growing from Communication Technician to Strategic Counselor.

2022 NCPRSA Strategic Communication & MarCom Conference

The 2022 NCPRSA Strategic Communication & MarCom Conference theme is “transformation.” The conference will feature speakers and panel discussions from which both new and experienced communication professionals will benefit. These sessions will improve your skills and knowledge in the rapidly changing world of communications.

Growing from Communication Technician to Strategic Counselor

During the Growing from Communication Technician to Strategic Counselor session, Phelps will share three of her coined concepts, knowcasting, morecasting and collabolighthing, that will guide communications professionals who desire to grow from tactical execution to trusted counseling.

The conference is Friday, November 18, 8 a.m. – 3:30 p.m. at The Mckimmon Center in Raleigh. Register to attend the 2022 NCPRSA Strategic Communications & MarCom Conference here!

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Clairemont secures coverage for Arden at Wendell Falls, a brand new 55+ rental community

Clairemont secures coverage for Arden at Wendell Falls, a brand new 55+ rental community

September 22, 2022January 31, 2023 Olivia NolesClairemont Client NewsArden at Wendell Falls, Clairemont Communications, Public Relations, Raleigh PR Agency

Wendell Falls, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities.

This 55+ active adult rental community will be the first of its kind in Wendell, NC, and will support the growing demand for those 55+ seeking community without a “buy-in” fee and at an attainable monthly rate.

Clairemont saw this announcement as a newsworthy opportunity and secured coverage for Arden at Wendell Falls in the Triangle Business Journal. In the article, Arden Managing Partner Kevin Woodley shares details about the design and layout of the units as well as details on the community spaces and amenities.

Read the full feature in the Triangle Business Journal to learn more about Arden and check out our other recent Wendell Falls features.

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What does a PR Agency do? Clairemont Hired for Executive Visibility Campaign

What does a PR Agency do? Clairemont Hired for Executive Visibility Campaign

September 8, 2022March 10, 2023 Olivia NolesCase Studies, Our WorkClairemont Communications, PR Agency, Public Relations, Raleigh PR Agency

Clairemont was recently hired by a statewide resource for small businesses to devise an executive visibility campaign. This campaign aims to position the organization and its director as the leading small business resource in North Carolina.

Executive Visibility Campaign

As part of this initiative, Clairemont designed a strategic communications plan. The plan outlined objectives, strategies, target audience and key messages that will raise awareness through tactics such as media relations, content and speaking opportunities.

Media Relations

Clairemont crafted a detailed media relations plan that included news release ideas and strategies, pitch ideas and top-tier markets to target in key regions in North Carolina. In the plan, we outlined an announcement calendar, a pitching campaign with proactive and reactive story topics and three pitch topics to be turned into byline articles.

Content

The content section of our plan included ideas and strategies for annual reports, a website/blog, social media and email marketing. Clairemont outlined content topics and a multi-point sharing strategy to maximize reach.

Speaking Opportunities and Visibility

Our speaking opportunities section of the plan included a hand-selected and vetted list of seminars, conferences and webinars at which the client could potentially speak. We selected opportunities based on the location, date, topic and audience. The events included in the plan are within the client’s target regions of North Carolina, including The Triad, The Triangle, Charlotte and more.

Clairemont outlined these opportunities within the plan and also included details on current speakers and information on how to become a speaker for each opportunity.

Check out our work to learn more about what we do at Clairemont Communications. Contact us if you are interested in working together!

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Clairemont secures coverage in TBJ for Parkside and Wendell Falls

Clairemont secures coverage in TBJ for Parkside and Wendell Falls

August 11, 2022January 31, 2023 Olivia NolesClairemont Client NewsPublic Relations, Raleigh PR Agency

Janessa Mitchell and Todd Henderson opened Parkside Raleigh in downtown Raleigh on the corner of West Martin and South Dawson streets in 2016. The name ‘Parkside’ was inspired by the restaurant’s proximity to Nash Square, a popular park located right across the street. Over the years, Parkside has become known for its fresh, made-from-scratch dishes, and is a Raleigh favorite for many locals.

In late 2022, Parkside will open a second location in Treelight Square, a retail and dining destination in Wendell Falls, a master-planned community just 15 miles from downtown Raleigh.

Clairemont saw the expansion of a local Raleigh favorite as a newsworthy opportunity and secured coverage for Wendell Falls and Parkside in the Triangle Business Journal. In the article, Henderson shares details about the story and growth of Parkside.

Read the full feature in the Triangle Business Journal to learn more about Parkside and check out our other recent Wendell Falls features.

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SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
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Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
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Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
This spring, Ali de la Vega is joining the Clairem This spring, Ali de la Vega is joining the Clairemont team as an intern! Ali is a Junior at NC State who prides herself in being a daughter and a Christian as well as an amateur athlete, overachiever and older sister. Learn more about her background and how she found a love for PR on our website!
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