TikTok just launched its latest app – Lemon8! If TikTok’s success is any indication of how Lemon8 will perform, it may just be the next big thing. You may be asking yourself, “What is Lemon8?” In this post, we will be sharing everything you need to know about TikTok’s newest platform.
What is Lemon8?
Lemon8 is a video and photo-sharing platform that is similar to Pinterest and Instagram and caters to users interested in beauty, fashion, lifestyle and food. The new social media platform is owned by ByteDance, the owner of TikTok.
Since TikTok and Lemon8 are owned by the same company, the app has a very similar layout with both a “For You” tab and a “Following” tab. However, the feed layout resembles the layout of Pinterest.
Two major differences between Pinterest and Lemon8 are that Lemon8 does not allow you to include a hyperlink in a post and other users cannot see your saves.
What kind of content should I share?
When we think of Lemon8, we think of a mix of Pinterest and the photo slide posts that are commonly found on TikTok. The app consists primarily of photo and video content with on-screen text and graphic edits. Each post may contain 10 images or videos, and captions have a 150-character limit.
How do I create content?
Like on other social media platforms, such as TikTok and Instagram Reels, we recommend utilizing in-app editing, text and graphic design tools when creating content. Lemon8 offers a variety of templates, fonts, personalized stickers and a cut-out tool, making it easy to customize your content right in the app.
How do I know if Lemon8 is right for me?
If you are an influencer or blogger trying to grow your personal brand, or someone who is simply looking for a new creative outlet, Lemon8 could be a great platform to utilize. However, if your main goal is to direct users back to your website, it may not be the best choice, since you cannot attach a link directly to your post.
Since the social platform caters to niches including beauty, fashion, lifestyle and cooking, it could be great for brands within these categories.
Will Lemon8 stick around?
So far, it seems that Lemon8 is perfect for creatives and those who are passionate about designing aesthetically pleasing content.
However, it doesn’t seem that many brands have been quick to hop on the app. Since the app is based on aesthetics, creating content for it can be a little more tedious than content for other apps. This makes it harder to stay consistent on the app if you aren’t already creating similar content on other platforms.
Right now, there seems to be a lot of excitement around the app in the creative space, but because of the concerns listed above, we aren’t sure yet if Lemon8 will catch on. If you are uncertain about joining the app, for now, we recommend sitting back and seeing how it all pans out.
If you are ready to try out Lemon8, click here to download the app!