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Tag: copy

Top 4 Content Creation Resources

Top 4 Content Creation Resources

November 20, 2020January 31, 2023 Clairemont InternBlog, Marketing, Professional Development#messages, #resource, #visuals, copy, Marketing, Storytelling, writing

The data is undeniable: content is still king.

Statistics show that 82 percent of consumers perceive a brand more positively after viewing custom content, 47 percent of consumers connect with three pieces of content before buying, and strategic blogging can boost website traffic by 300 percent. Need more? Online searches for “content marketing” have skyrocketed 400 percent in the last 10 years. 

Compelling content serves as the bedrock of successful marketing and PR campaigns. Whether a snappy social media post or a full brand narrative, inspiring storytelling holds the power to forge a connection that compels consumers into action.

Top 4 Clairemont Content Creation Resources

Here are four resources that will help you and your organization craft powerful and appealing copy. Warning: These tools will improve your marketing flair and finesse. 

3 Tips to Creating a Compelling Story

Whether a tweet, a blog or a presentation, leverage this problem + solution approach to weave captivating narratives that pack a punch.

6 Tips to Create Magnetic Content

Brainstorming your next blog doesn’t have to be a dreaded task. Utilize these steps to create powerful print pieces that become “must-reads” for your audience.

Boost Your Blog

You’ve written an eye-catching piece. Now what? Build your blog’s reach, spark engagement and generate more traffic to your website.

Mightier Messages

How can you guarantee that your marketing efforts aren’t falling flat? Here’s a sneak peek: sometimes less is more when orchestrating meaningful messages. 

Want more useful tips?
Explore the public relations section of our blog!


By Clairemont intern Anna Beth Adcock, a senior at NC State.

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Copy Cat: Support Ninjas

Copy Cat: Support Ninjas

August 1, 2016January 31, 2023 Cherith AndesBlog, Copy Cat, Marketingcopy, online content, web content, web copy, writing copy, writing tips

I thought Domino’s had stolen my heart when it launched the pizza tracker  — complete with customizable themes. Themes, people! I’m fairly sure my pizza-per-day ratio skyrocketed just so I could watch that parrot squawk updates about my pepperoni-with-extra-cheese creation.

And all was right in the universe…until I discovered Eat24 by Yelp. Concept? Online food delivery. Price? A touch higher (to account for outsourced delivery fees, understandably). Copy? My new favorite.

Eat24’s website is proliferated with promotional phrases that tout the usual products for a website of its ilk (fast delivery, an easy app, reliable reviews). But the copy’s unexpected and playful nature combined with the punchy brevity transforms it from advertisement into entertainment.

Need help? Don’t bother calling anything so stodgy as a “customer service representative.” No, Eat24 employs “support ninjas.” I almost want to invent a problem just to find out what that phone call entails.

Support Ninjas

Once you submit that order, you’re normally hit with a “thanks, and we’ll get it to you shortly.” Not with Eat24. Your order sparks cosmic celebration.

T-Rex

Looking to download the Eat24 app? It’s not a gaming app, but after the copy’s humorous jab about the chopsticks, you don’t really care.

Eat24 App

Just one more example how good, well-targeted writing never goes out of style! Check out some of Clairemont’s other favorite Copy Cat picks!

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Copy Cat: Catchy and Clever

Copy Cat: Catchy and Clever

July 19, 2016January 31, 2023 Sarah HattmanBlog, Copy Cat, Restaurant PR + Hospitality PRadvertising, bbq, City Barbecue, copy, restaruant pr

Whether you have heard the 1981 hit song Jenny or seen the 2012 movie For a Good Time, Call, you’re probably familiar with the phrase, “For a good time call…” And you probably know that it is one you likely don’t want your name or number to follow – or maybe you do.

A couple of weeks ago as I was walking into City Barbecue, a sign in the window caught my attention. It read, “For a good time call Greg…” and listed a phone number. I continued reading and quickly realized that it was promoting the restaurant’s catering and delivery services, and I couldn’t help but smile.

In my opinion, this copy is spot on in regards to conveying its message. Not only does it walk the line between fun and risque, it also uses a catchy phrase that will help people remember the restaurant. I know City Barbecue will be the first establishment that comes to my mind the next time I am in need of a caterer.

Where have you seen good copy lately? Share it with us on Twitter!

 

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How to Write Convincing Calls-to-Action Copy

August 30, 2012January 31, 2023 Josephine ButlerBlog, Marketing, Public Relationsadvice, best practices, call to action, calls-to-action, copy, copywriting, CTA, CTAs, how to, projects, services, write, writing, writing skills

Like we’ve mentioned before, one of the ways that Clairemont team members work on professional development is by reading. We’re constantly seeking the latest and greatest when it comes to social media and public relations. Without further ado, here’s a review of our most recent find: an e-book from Hubspot entitled, “Mastering the Design and Copy of Calls-to-Action.”

When it comes to click-through rates, lead conversions and sales, good writing practices are important. Public relations professionals must master the art of calls-to-action (CTAs), a website’s request for a visitor to take action (think of the copy that precedes a “Like us”).

While we’d really love to write the copy for you (seriously, contact us!), we’d also like to share a few tips on how to write your own compelling CTAs. They are:

  • Start with subjects and verbs. It helps readers to quickly understand the meaning of the sentence and what you’re asking them to do. Never forget to include a verb – if you do, you aren’t prompting any action!
  • Include numbers. This way, you can be specific about what you’re offering. Research proves that CTAs with numerical data have high view rates.
  • Use adverbs sparingly. They have no fixed position in a sentence and are the part of speech that gets the fewest number of shares on Twitter.
  • Keep your CTA between 90-150 characters. In true Twitter fashion, your CTAs should also stay within the 140-character limit. It’s always better to be short, concise and to the point!
  • Stay away from technical lingo. If you had to look it up, your reader probably will have to do the same. Instead, use words like “insights,” “analysis,” “answers,” etc. These words suggest that your content can help improve your reader in some way.
  • Be specific. Instead of the vague “click here” or “submit” button, try being more upfront about what it is that you want your reader to do (i.e. “browse,” “compare,” or “grab”).

We hope you found these tips helpful. Stay tuned as we continue to share more best practices in the weeks to come. In the meantime, be sure to share your questions and comments. We’d love to help!

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clairemontcommunications

SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
This spring, Ali de la Vega is joining the Clairem This spring, Ali de la Vega is joining the Clairemont team as an intern! Ali is a Junior at NC State who prides herself in being a daughter and a Christian as well as an amateur athlete, overachiever and older sister. Learn more about her background and how she found a love for PR on our website!
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