The data is undeniable: content is still king.
Statistics show that 82 percent of consumers perceive a brand more positively after viewing custom content, 47 percent of consumers connect with three pieces of content before buying, and strategic blogging can boost website traffic by 300 percent. Need more? Online searches for “content marketing” have skyrocketed 400 percent in the last 10 years.
Compelling content serves as the bedrock of successful marketing and PR campaigns. Whether a snappy social media post or a full brand narrative, inspiring storytelling holds the power to forge a connection that compels consumers into action.
Top 4 Clairemont Content Creation Resources
Here are four resources that will help you and your organization craft powerful and appealing copy. Warning: These tools will improve your marketing flair and finesse.
3 Tips to Creating a Compelling Story
Whether a tweet, a blog or a presentation, leverage this problem + solution approach to weave captivating narratives that pack a punch.
6 Tips to Create Magnetic Content
Brainstorming your next blog doesn’t have to be a dreaded task. Utilize these steps to create powerful print pieces that become “must-reads” for your audience.
Boost Your Blog
You’ve written an eye-catching piece. Now what? Build your blog’s reach, spark engagement and generate more traffic to your website.
How can you guarantee that your marketing efforts aren’t falling flat? Here’s a sneak peek: sometimes less is more when orchestrating meaningful messages.
Want more useful tips?
Explore the public relations section of our blog!
By Clairemont intern Anna Beth Adcock, a senior at NC State.