Skip to content

615-294-1886

d@clairemontcommunications.com

Clairemont Communications

Clairemont Communications

  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us
  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us

Tag: writing

Finding PR in a Pandemic

Finding PR in a Pandemic

June 11, 2021January 31, 2023 Clairemont InternBlog, Public Relations, The Clairemont Teaminternship, new hire, PR Intern, Storytelling, writing

Similar to many college students, I work in the restaurant industry. Over the years I have been asked so many questions that I have learned not to be surprised by anything. Sometimes I get wrapped up in a conversation with a customer who wants to know everything about me, where I go to school and what I want to do with my life. The one question that never fails to surprise me is “Why are you studying communication at a STEM school?” 

The question is fair, especially if the person asking knows NC State for its College of Engineering or athletics. Therefore, in my time at State, I have made it my responsibility to work hard to debunk the stereotype that you need to be focused on STEM at a mostly STEM school. My experience as a communication student has been the perfect balance of challenge and opportunity, and here’s why.

Finding Opportunities

When I came to NC State in the fall of 2018, I found my place in the College of Humanities and Social Sciences, studying communication. While I had no idea what was ahead of me, I did know that I only wanted to take the bare minimum of math and science classes! I would have traded my Geology 101 class (which was NOT “rocks for jocks” like I had been told), a five-minute walk from where I lived, for the trek across campus to the Court of North Carolina for my communication, journalism and English classes any day.

Then, in spring 2020, the COVID-19 pandemic hit. I was finishing up my sophomore year coursework at my parents’ house, grieving what might have been a summer traveling or a high-profile internship, and scrambling to find something productive to fill my time. Spring 2020 reminds me of the restaurant slang “in the weeds.” The phrase is used to describe getting behind on a busy night, and at the time, that was exactly how I felt. In hindsight, I’m sure most everyone felt this way. But I was able to channel my “work harder” mentality inspired by a STEM school environment to help find opportunities in a doomed situation. I stayed connected to campus by writing for NC State’s student newspaper, Technician, and attending virtual events with my PRSSA chapter. When both organizations were seeking leadership for the next school year, I was ready to apply!

I couldn’t have imagined that some of my most influential experiences yet at NC State would occur during this time.

In May 2020 I was hired as a news editor for Technician and elected to the board of our PRSSA chapter. Two irreplaceable experiences I don’t believe would have been possible if everything was “normal.” Both the newspaper and PRSSA taught me more about what I wanted to do with my career than any summer internship could. I planned virtual events, networked and recruited new members to campus organizations in a time when most students were desperate for a connection to campus life. I helped lead a student newspaper through a pandemic entirely through Zoom calls while simultaneously becoming a stronger writer, student and leader. And, believe it or not, I was still able to make the most out of a summer in a pandemic!

The PRSSA E-board during our first-ever virtual ‘PR Day’ networking event in November 2020.

Joining Clairemont

While I was proud of the work I was doing, I learned that I didn’t want to be a news journalist. Inspired by my experiences with PRSSA, I decided I wanted to intern at a PR agency. 

To anyone who asks me why I study communication at a STEM school, the answer is “why not?” The relationships and experiences I have gained at NC State have led me to so many opportunities, including finding Clairemont Communications.

Joining the Clairemont team this summer is the next exciting step on my career journey. I am eager to work alongside the Clairemont team and clients, gain industry knowledge and build confidence as an aspiring PR professional. Thank you, NC State, for getting me here, I wouldn’t have it any other way!

By Clairemont intern Anna Beth McCormick, a senior at NC State University.

Read More
Books, Backpacking and B2C

Books, Backpacking and B2C

January 29, 2021January 31, 2023 Clairemont InternBlog, Professional Development, The Clairemont Teaminternship, new hire, PR Intern, Storytelling, writing

I grew up with my head in the clouds, and my nose in a book.

Books were my way to learn about faraway places and fascinating people. Before I discovered that I had a passion for traveling, books were my way to fly around the globe without leaving my living room. 

As I got older, I began to wonder how I could build a future out of an affinity for words. Lucky for me, I didn’t have to do much soul searching to find the perfect fit. Being the Tar Heel born-and-bred that I was, the second that I learned about UNC’s nationally top-ranked Hussman School of Journalism and Media, I was sold. 

I promise that this face doesn’t reflect my love of being a Tar Heel! 

Stumbling upon PR

In the fall of 2017, I entered the Hussman School planning to study journalism. In the spring I took a PR class as an elective and instantly fell in love. I realized that while I love to write, I love the strategy and planning that goes behind PR campaigns just as much. Writing to further strategic goals? Hello, dream job!  

Over my (almost!) four years at UNC, I’ve been fortunate enough to study abroad twice and visit 11 countries, all while earning the degree of my dreams. While studying in Sydney, Australia in the fall of 2019, I gained great first-hand PR experience on a global scale by interning with boutique PR firm Hollinshead Communications. 

At Hollinshead, I dipped my paintbrush into many buckets including working on influencer marketing campaigns and event launches. I also got to work with some amazing clients, my favorite being American Express. 

An open-air cinema event I helped plan and execute for client AmEx.

Choosing Clairemont

Even before I decided to apply to a job with Clairemont, I had admired the firm’s work for quite some time. However, it wasn’t until my interview that I knew Clairemont was the right fit for me. 

At the time, I was nearing the year-and-a-half mark of working as a communications intern for UNC-Chapel Hill’s Information Technology Services (ITS). I loved every second of my internship but knew that it was time to step out of my comfort zone and try something new. 

At ITS, I was trusted to work on many different projects, from writing blogs and social media posts to editing videos and taking professional headshots. Because of this experience, I wanted to find the opportunity to continue producing meaningful work in my next internship. 

During my interview with Clairemont, I instantly fell in love with the girl-boss atmosphere at the firm. It was also clear that I wouldn’t be expected to fill my time with coffee grabbing, but would get to exercise my creativity on client projects. 

I am ecstatic to join the Clairemont team and learn more about PR every step of the way.

By Clairemont intern Anne Claire Foreman, a senior at UNC-Chapel Hill.

Read More
Top 4 Content Creation Resources

Top 4 Content Creation Resources

November 20, 2020January 31, 2023 Clairemont InternBlog, Marketing, Professional Development#messages, #resource, #visuals, copy, Marketing, Storytelling, writing

The data is undeniable: content is still king.

Statistics show that 82 percent of consumers perceive a brand more positively after viewing custom content, 47 percent of consumers connect with three pieces of content before buying, and strategic blogging can boost website traffic by 300 percent. Need more? Online searches for “content marketing” have skyrocketed 400 percent in the last 10 years. 

Compelling content serves as the bedrock of successful marketing and PR campaigns. Whether a snappy social media post or a full brand narrative, inspiring storytelling holds the power to forge a connection that compels consumers into action.

Top 4 Clairemont Content Creation Resources

Here are four resources that will help you and your organization craft powerful and appealing copy. Warning: These tools will improve your marketing flair and finesse. 

3 Tips to Creating a Compelling Story

Whether a tweet, a blog or a presentation, leverage this problem + solution approach to weave captivating narratives that pack a punch.

6 Tips to Create Magnetic Content

Brainstorming your next blog doesn’t have to be a dreaded task. Utilize these steps to create powerful print pieces that become “must-reads” for your audience.

Boost Your Blog

You’ve written an eye-catching piece. Now what? Build your blog’s reach, spark engagement and generate more traffic to your website.

Mightier Messages

How can you guarantee that your marketing efforts aren’t falling flat? Here’s a sneak peek: sometimes less is more when orchestrating meaningful messages. 

Want more useful tips?
Explore the public relations section of our blog!


By Clairemont intern Anna Beth Adcock, a senior at NC State.

Read More
Working Outside My Comfort Zone

Working Outside My Comfort Zone

May 26, 2020January 31, 2023 Clairemont InternBlog, Professional Development, The Clairemont TeamAdventure, New Skills, Public Relations, travel, writing

I thrive outside of my comfort zone. Whether it’s backpacking through the mountains with my brother, moving to Florida to work at Disney for a few months or hopping on an international flight, I am always seeking one-of-a-kind challenges and experiences. Although my semester interning at Disney came to an abrupt halt this past March, I have remained determined to try new things – even if I’m going no further than my backyard. I’ve been able to learn a valuable thing or two while trying to pick up new hobbies during this time such as if you’re craving dumplings, attempting to make them from scratch may result in floury, sticky dough all over your kitchen … and yourself! 

During my first three years at NC State, I took advantage of a variety of experiences and interests, both within my marketing and journalism studies and in other areas. By going outside of what was comfortable, I discovered rock climbing, met and interviewed scientists about their groundbreaking research, and even started leading a Bible study! While it’s in my nature to try (and sometimes fail) at new things, I have always struggled to pin down exactly what I wanted to pursue in a job or career. As I considered what I wanted the summer before my senior year to look like, I felt overwhelmed with the thought that I needed to magically know what my “dream job” was going to be. 

I knew I wanted to be kept on my toes. 

I knew I loved to write and travel.

I knew I wanted to get creative and be challenged.

I knew I wanted to work with people.

Once I identified these core aspects, narrowing down my job search was simple. I am so excited to jump into my next big adventure this summer: an internship here at Clairemont Communications – a place that I’m certain will address each of these important pillars while gaining experience in public relations, working on a variety of projects and leveraging my love for writing, creativity and people in a new way.

My sister and I supporting my brother and the Wolfpack at his college graduation.

Fun Facts:

  • My favorite place to spend time is outside in my eno hammock. You can catch me in my eno reading a book or taking a relaxing afternoon nap!
  • I am always eating cookie butter. I will put it on anything … or just eat it directly from the jar!
  • I am a middle child! I have an older brother and a little sister. We also count our cat, Floyd, as an additional sibling. 

My advice? In addition to working outside of your comfort zone, explore your sense of creativity and additional concepts by checking out the Creative Challenge section of this blog.

By Clairemont Intern Anna Beth Adcock, a rising senior at NC State.

Read More
Once Upon A Time … How to Write a Story

Once Upon A Time … How to Write a Story

May 1, 2020January 31, 2023 Kelli FletcherBlog, Clairemont Client News#continuedlearning, #education, writing

This month, acclaimed local author and client, Carrie Knowles, released “A Self-Guided Workbook and Gentle Tour on Learning How to Write Stories from Start-to-Finish“. The book is a compilation of advice, examples and exercises to inspire writers of all levels – even beginners.

It’s no secret that at Clairemont we’re sticklers for good writing and a good story. Even more, we’re always excited for an opportunity to learn a new skill – especially during these days of quarantine.

We recently chatted with Carrie about a few pillars that she believes are the must-haves for a good story. If you’ve always been interested in learning how to write stories or if you’re just wanting to try something new, read on to see Carrie’s top tips!

1. Get to know your main character before you start writing your story.

Give him or her a birthday so you will know how old that person is as the story progresses.

By giving that person a birthday, you will also know when he or she graduated from high school, what was going on in the world when he or she was growing up and where that person falls in the continuum of life’s expectations/disappointments/desires. Decide what he or she wants and why. What are the motivations of that individual?

Give the main character a place to live: a highly mortgaged home, mom’s basement, a hip singles apartment complex, a farming community or a big city. Think about how he or she fits in that living environment and why the character might want to either stay there or move.

Most importantly, figure out the strengths of that person as well as weaknesses. Use these attributes to help your character maneuver through solving a problem.

Oh, yeah…be sure to have a problem to solve. No problem = no story.

2. Understand the power and importance of that first page.

Think of that first page of your book/story/research paper as the promise you are making to your reader. That first page is the most important page you will ever write.

A good first page, or better yet, first sentence, sets up the story/book and lets your reader know what kind of journey they are going to experience in your work.

My favorite first sentence of all times is from “Out of Africa” by Isak Dinesen. She tells you the whole story — i.e. what you are going to experience — by reading her book in the first six words on page one: “I had a farm in Africa.”

From those few words, you know you are going to be reading an adventure story about Africa, about having a farm and losing a farm, and all that happens when everything you love in life is lost.

3. The most important thing you can ever do when you first sit down to write is to spew out a truly bad first draft.

Write like your hair is on fire. Like you have a story to tell and you have to blurt it out as quickly as possible or your mind will explode! BUT (and here’s the good part) you need to do it as badly as possible.

In fact, you need to create a truly ugly, disgusting, rambling mess that only you can clean up and reshape to have beauty and lyrical moments and brilliant characters.

That bad first draft is your toolbox. It helps you understand where you might go with your story. It can tell you what works and what won’t work. It should help you define your main character more clearly. It will give you a hint of the story arc and the problems and where there are holes in your story and where you’ve told too much.

It is exactly what you need to eventually make your work lift off the page and capture not only your imagination but also the interest and imagination of your reader.

Interested in hearing more about writing from Carrie? Be sure to check out “A Self-Guided Workbook and Gentle Tour on Learning How to Write Stories from Start-to-Finish“, available at Quail Ridge Books and online at Owl Canyon Press. Don’t miss Carrie’s other works including her latest book, “The Inevitable Past“, set to be released next month or her regular column on Psychology Today!

And check out more or our Clairemont client successes in Client News.

Read More

Posts navigation

Older posts

Categories

  • APR
  • Awards
  • Blog
  • Case Studies
  • Clairemont Client News
  • Copy Cat
  • Counselors Academy
  • Entry-Level PR Job
  • Fashion
  • Free Advice
  • Furniture PR
  • Hiring a PR Firm
  • In Our Community
  • Inspirational
  • Internal Communications
  • Marketing
  • Oh Momma Monday
  • On the Record
  • Our Work
  • Owning a Business
  • Photo of the Week
  • PR People
  • Professional Development
  • Public Relations
  • Raleigh PR Agency
  • Real Estate PR
  • Restaurant PR + Hospitality PR
  • Social Media + Influencer Engagement
  • Starting a business
  • Sustainability
  • The Clairemont Team
  • Travel
  • Trends
  • Wonderfully Random

clairemontcommunications

SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
This spring, Ali de la Vega is joining the Clairem This spring, Ali de la Vega is joining the Clairemont team as an intern! Ali is a Junior at NC State who prides herself in being a daughter and a Christian as well as an amateur athlete, overachiever and older sister. Learn more about her background and how she found a love for PR on our website!
Load More Follow on Instagram
Proudly powered by WordPress | Theme: realy-store by inverstheme.
Cleantalk Pixel