Shrinking newsrooms. It’s something PR professionals have been battling for years, and news opportunities only seem to be getting slimmer. Two and a half years ago, Chris Schroder, president of SPR in Atlanta, started the 100 Companies and the Atlanta 100 as a way to help spread the word about PR and content marketing in a model appropriate for shrinking newsrooms.
Chuck Norman, owner and principal of S&A Communications, launched the North Carolina 100 in April. Let’s go On the Record to learn more about the project and how it works.