Several times in recent weeks, I have heard someone say, “Twitter is dead.” In the spirit of full disclosure, while I have not fully embraced the social media channel on a personal level, I do see how it can be a valuable tool. And while I’m not sure I agree that Twitter is dead, I do believe it has evolved over the past 10 years.
For this installment of On the Record, I decided to take a closer look at how Twitter can be used for PR initiatives.
If you’re looking for a good resource to connect with journalists, I recommend following
Hungry for more social media tips? Check out these posts!