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Tag: virtual events

The Future of Fashion: NYFW Goes Virtual

The Future of Fashion: NYFW Goes Virtual

February 9, 2021January 31, 2023 Clairemont InternBlog, Fashion, Public Relationsevent marketing, event PR, fashion, fashion pr, Fashion Week, virtual events

New York Fashion Week (NYFW), held in February and September of each year, is a chance for designers to showcase their latest fall and spring collections to buyers, the press and the general public. With the world still navigating public safety during COVID-19, New York Fashion Week is staying virtual this year for its fall 2021 lineup.

This season, designers will showcase their collections in digital formats such as livestreams, look books and video presentations in lieu of traditional in-person exhibitions. The event launched on Valentine’s Day with Jason Wu’s livestreamed runway show, followed by virtual presentations and videos from Markarian. Markarian has come into the public eye after receiving the honor of dressing Dr. Jill Biden for the 2021 Presidential inauguration ceremony.

First Lady Dr. Jill Biden chose to work with Alexandra O’Neill of New York-based label Markarian on a custom dress and coat in ocean blue with peacock-hued details and embellished with Swarovski pearls and crystals https://t.co/hCQDwTDRYt pic.twitter.com/WJrmBUxVh3

— The Hollywood Reporter (@THR) January 20, 2021
Tweet from Hollywood Reporter Twitter account.

While holding a largely virtual event is no doubt challenging, it has led to some very creative PR initiatives. This season explored the future of fashion and how the industry is continuing to adapt during COVID-19 — all the while maintaining a healthy dose of inspiration and hope.

Vogue Magazine relies heavily on the fashion industry and its fans to stay in business. To create buzz for this year’s festivities, the outlet challenged its social media followers to recreate their favorite couture and share it online.

Here are all of our favorite DIY entries in our #VogueCouchCouture challenge. https://t.co/pVX2lTN0MA

— Vogue Magazine (@voguemagazine) February 2, 2021

International modeling agency, IMG Models, was also announced as the official editorial partner of #TikTokFashionMonth. TikTok featured live and pre-recorded content across IMG’s TikTok channels throughout the fall 2020 shows, and the TikTok community will continue to have access to IMG’s content for the spring 2021 shows taking place this month.

2021 Spring NYFW will extend beyond its typical 7-9 days to a month-long event. With many designers showing in late February and even a few waiting to reveal collections until April, this year’s “tailored” event is sure to bring joy to many as it rolls on throughout the spring season.

NYFW typically includes two types of shows: industry and open-to-the-public shows. Even in #BeforeTimes, it was typically difficult to snag an in-person seat; however, this year you can get a front-row view if you choose to join. Visit the official schedule to see what’s open to the public.

Curious about ways to amp up a virtual event to spark interest and engagement? Check out our blog on Effective Socially Distanced Events!

By Clairemont intern Maia Guterbock, a senior at UNC-Chapel Hill.

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Effective Socially Distanced Events

Effective Socially Distanced Events

October 30, 2020January 31, 2023 Cherith AndesBlog, Marketing, Public Relationsevent marketing, events, socially distanced events, virtual events

When the pandemic first hit, trade shows, conferences and networking soirees were slashed and canceled. And then, like any marketers worth their salt, teams quickly reimagined experiences to proffer a plethora of socially distanced and virtual events.

Now in late 2020, we’ve moved past the stage of tech requirements and logistics into a world of cinematic engagement and meaningful connection. Since user experience (UX) takes precedence more than ever, use these strategies to ensure your virtual/socially distanced events are leaving an impact and inspiring action.

Shake up the format.

If hosting a virtual meeting, it’s easy to go with good ‘ol Zoom. Webinars provide a strong medium for information dissemination abetted by Powerpoint and graphics. However, while effective, webinars can be downright boring, so ensure you’re orchestrating multiple live touch points throughout the experience.

Create an interactive two-way environment (or four-way, nine-way, 453-way, whatever is needed). The Institute of Internal Auditors, for example, peppered its virtual symposium with points of interaction that simulated an in-person conference. In addition to an agenda of presentations and Q&As, attendees could purchase items from a virtual bookstore or watch video ads during scheduled coffee breaks. Similarly, SAP hosted a virtual learning studio that provided learning exercises in a gamified, Jeopardy-style format.

Create connection conduits.

Key in on cornerstone engagement tactics that work in both virtual and socially distanced experiences.

PREWORK: Kickstart engagement before kickstarting the event. Send a survey to participants with questions, ensuring that they already have buy-in prior to that opening session. What keeps you up at night? What one learning are you looking to take with you? What does success look like in your role? Share the results and tailor the content to address the feedback.

ICEBREAKERS: People still connect with people. So create space, such as breakout rooms, for community builders. For smaller, more familiar groups, choose an easy, organic approach by posting a trivia fact and prompting attendees to identify the corresponding person.

Image from Icebreaker, an online event platform to connect groups through activities.

For larger events, networking tools can add the needed pizazz, such as Icebreaker, an online event platform that connects groups through activities and games, or Brella, which can pair attendees one-on-one for mentorship and networking.

BREAKS: Don’t let your planned pre-session or break time become dead space. Offer live entertainment (magicians? favorite bands? comedians?) as an opener or midway through a session when attendees experience visual fatigue. Offer a fitness challenge during the breaks or host a virtual scavenger hunt. (Winner gets good swag!)

SWAG: Speaking of goodies … leverage opportunities to host giveaways, rewarding those that participate in challenges, complete surveys or simply register for sessions. (Check out a candy bag of fun ideas here.)

INTERACTIVE SURVEYS: Utilize live polls to get real-time feedback, direct where presenters spend more time or get a pulse on the knowledge level and needs of your audience.

PLAYLISTS: Tailored tunes speak to the heart. Create a playlist of themed songs around your event, and share prior (via email, text or social media event) or as part of the event kick off. Clairemont crafted a playlist to celebrate the 2020 Women in Business Week. (Hey, any jams you would add?)

PARTY IN A BOX: This one is my favorite. Set the atmosphere by sending your participants a box o’ goodies prior to the event, from branded swag to costumes and snacks.

Clairemont clients are cranking out coolness.

Check out these Clairemont clients putting these best practices to best use!

ZOOM THROUGH THE PAGES: Carrie Knowles, author of 40+ years and 2014 Piedmont Laureate, hosts virtual book clubs and writing workshops. With her sweet spot of 12-15 attendees, Carrie fashions an interactive format with storytelling, open dialogue and real-time exercises. For her book clubs, she helps create the ambience of the book by encouraging attendees to order food and beverages that fit the theme of the novel.

Photo courtesy of Will Cooper and the Chatham Rabbits.

TUNES ON TIRES: Wendell Falls, one of the largest master-planned communities in the Triangle, keeps its residents connected through a bevy of socially distanced themes and events. Last month, Wendell Falls replaced its hallmark outdoor concerts with a traveling band. The Chatham Rabbits set up its band on a trailer and road tripped through neighborhoods, regaling porch-side guests with its storytelling and songs.

VINO AND VERBIAGE:
Vita Vite, Raleigh’s acclaimed wine bar and art gallery, created a legacy of book clubs where friends gathered over a glass of wine to discuss their monthly read. VV owner Lindsay Rice concocted a special set up by welcoming her guests to BYOB (Bring Your Own Blankets) and join her on the spacious lawn outside her North Hills location. Groups could order a favorite wine/beer and cheese plate from the bar and “pod up” into self-made mini discussion groups on the lawn. Blanket + beverage + book = beloved good time.

Events are our specialty.

And we have an invitation for you.

  1. Borrow a few of our good ideas!
  2. Out of ideas? Email us to tap into our expertise!
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