Skip to content

615-294-1886

d@clairemontcommunications.com

Clairemont Communications

Clairemont Communications

  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us
  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us

Tag: Briar Chapel

Brookfield partner Myatt Landscaping wins a Partners in Placemaking Award!

Brookfield partner Myatt Landscaping wins a Partners in Placemaking Award!

June 13, 2022January 31, 2023 Olivia NolesAwards, Blog, Clairemont Client NewsBriar Chapel, Brookfield, Myatt Landscaping, Partners in Placemaking Award, Public Relations, Raleigh PR Agency, Robert B. McLeod Award, wendell falls

The Robert B. McLeod Partners in Placemaking Award recognizes industry partners who go above and beyond to create exceptional places where residents can live, connect and be inspired.

Myatt Landscaping received a Partners in Placemaking Award for its outstanding landscaping work at Wendell Falls and Briar Chapel (Clairemont clients). Myatt’s landscaping designs strengthen the connection between residents and their shared places. When designing both communities’ landscape plans, Myatt worked alongside the Brookfield team to keep as many natural elements as possible and blend nature into the community.

As part of the award, Brookfield will be donating $2,000 to St. Jude’s Children’s Hospital in honor of Myatt Landscaping. We love working with organizations who recognize and appreciate their partners and give back to their communities. Thank you to our clients at Wendell Falls and Briar Chapel for doing just that!

Congratulations to Myatt Landscaping! Visit Wendell Falls’ blog and Briar Chapel’s blog to learn more about Myatt Landscaping’s amazing work. Contact us to learn more about our award writing services!

Read More
Briar Chapel Wins Best Neighborhood

Briar Chapel Wins Best Neighborhood

July 20, 2020January 31, 2023 Cherith AndesBlog, Clairemont Client News, Real Estate PRBriar Chapel, Raleigh PR, real estate marketing, real estate PR

Nothing makes us happier than seeing our clients succeed.

We’re thrilled to pop the bubbly for client Briar Chapel, one of the largest green master-planned communities in the Triangle. For its fifth consecutive year, Briar Chapel won Best Neighborhood in Chapel Hill, a voters’ choice award from the readers of Chapel Hill Magazine.

That’s not all that Briar Chapel has on its shining record. Throughout the years, this community has nabbed accolades such as Developer of the Year from Green Builder Magazine, Best Neighborhood by Where to Retire Magazine and Best Neighborhood/Subdivision in the WRAL Out and About Voters’ Choice Awards.

Complete with resort-style amenities, green-built homes and a vibrant network of neighbors, this community is topping many homebuyers’ dream lists. Clairemont Communications has been honored to serve as Briar Chapel’s agency of record for years. From media relations and social media strategy to creative events and awards submissions, we’ve loved being a part of its growth for almost a decade.

Real estate is one of our areas of expertise. Do you have news you want to get covered? Events you’re planning for your business?

Drop us a line!

Read More
Briar Chapel Hits the News

Briar Chapel Hits the News

December 20, 2019January 31, 2023 Cherith AndesBlog, Clairemont Client News, Real Estate PRBlue Heron Asset Management, Briar Chapel, real estate marketing, real estate PR

Real estate news hit the Triangle — and all about Briar Chapel, an amazing Clairemont client. Briar Chapel, one of the largest and best-selling master-planned communities in the Triangle, recently unveiled the newest addition to its growing, vibrant community. Blue Heron Asset Management will be launching gorgeous, high-end apartments at Briar Chapel, complete with an amenity center and Pinterest-worthy interiors. In fact, this will be one of the first major apartment complexes of this type on 15-501!

Aided by our pitch efforts, the Triangle Business Journal shared the full scoop below!

Raleigh developer plots apartments for Briar Chapel 

A Raleigh real estate investment development firm has plans for an apartment complex in one of the region’s fast-growing communities.

Blue Heron Asset Management has announced it will build a 200-unit apartment community in Briar Chapel, a 900-acre master planned development south of Chapel Hill and led by Newland.

The apartments will be spread across three buildings, each four or five stories. The complex will have a centralized amenities building. 

“Blue Heron is thrilled to be building at Briar Chapel, where we’ll be bringing the best-in-class finishes and amenities common in urban apartment projects to a more laid-back, gracious and community-centered setting,” says Kevin Wade, project manager for Blue Heron. “Residents will be able to enjoy the natural beauty of the Piedmont while maintaining a close proximity to the jobs and attractions in Chapel Hill, Durham, RTP and other hubs of activity in the Triangle.”

Apartments will range in size from 625 to 1,600 square feet — the company has yet to determine rental rates. Groundbreaking is slated for nearly next year, though the specifics of the timeline are still being worked out, as is the total cost of the project. 

Apartments will include features often found in single-family homes, such as built-in bookshelves, separate dining areas and kitchen bars, according to a release. Amenities at the apartments will include a main club building, fitness area, demonstration kitchen, library, a community pool and outdoor space.

Coffee bars, lounges, and pop-up workstations will be included in the lobbies of all three apartment buildings.

JLL commercial real estate brokered the project. 

Wade says as the popularity of mixed-use master-planned communities grows in the Triangle, so has interest from developers such as Blue Heron.

“It kind of proves out the attraction for tenants. People want to live in these communities and that’s attractive for us,” he says. “From a feasibility standpoint, Newland has laid an enormous amount of groundwork.”

Putting the project in Briar Chapel meant Blue Heron not only had the entitlements it needed to build the project, but the necessary infrastructure had already been put in place by Newland. 

“Few other apartment complexes in Chatham County have the benefit of a site with existing entitlements and infrastructure,” says Mike Scisciani, vice president of operations for Newland. “Briar Chapel offers both, which enables Blue Heron to create a large, urban multi-family complex not normally found in this area.”

Briar Chapel is currently entitled for up to 2,500 homes, with 1,900 already built, along with a senior apartment complex and assisted living/skilled nursing facility by Liberty Healthcare Management.

The development also features 500,000 square feet of commercial space, which includes a Central Carolina Community college campus and Veranda, Briar Chapel’s current commercial area. That area opened three years ago and features 42,500 square feet of dining and retail space, as well as health care, legal offices and educational institutions.  

Scisciani says another 400 residential lots are in the works, and Newland expects construction to continue for several more years.

Have some big news around the corner? We can help!

Drop Us a Line
Read More
Briar Chapel Nabs Spotlight in The N&O

Briar Chapel Nabs Spotlight in The N&O

June 24, 2019January 31, 2023 Cherith AndesBlog, Clairemont Client News, Real Estate PRBriar Chapel, Media Pitching, media relations, news coverage, real estate PR

One of Clairemont’s many strengths is media pitching: finding the right story and putting it in the right hands. We’re always excited to work with The News & Observer and love to see the spotlight on client Briar Chapel, one of the largest master-planned communities in the Triangle. See the original article, or check out the Briar Chapel news below!

Chatham community could see influx of senior housing and health care facilities

CHAPEL HILL

The drive south on U.S. 15-501 from Chapel Hill to Pittsboro could have once been described as rural, with fields and farmland stretching out along the roadway.

But now, it’s construction that catches your attention, with neighborhoods, restaurants and shops continuing to pop up — a direct result of the Triangle’s surging population moving southward from Chapel Hill, Durham and Wake County as land prices continue to rise.

That construction isn’t likely to slow down soon.

Newland, a real estate firm responsible for one of the largest communities around the Orange-Chatham county line, Briar Chapel, is set to bring more residential and retail development. Already it has built homes for thousands of residents there.

This time the firm is hoping to attract more retirees to the area, with an apartment project targeting residents ages 55 and up and an assisted living facility planned as part of its next expansion.

Construction on the apartment project, which will have 150 units and be managed by Liberty Healthcare, is expected to begin later this year and will one day feature a wellness facility, art and social programing, and an on-site chef. Newland noted that it is permitted for 350 units.

The assisted-living facility, which will include 105 nursing facility beds and 36 assisted-care beds, will go next to the apartment building. The living facility will have 24-hour care from nurses and will break ground in 2020.

Those two projects will open nearby the under-construction health sciences facility for Central Carolina Community College, a community college that serves Chatham County and two other counties.

Newland hopes that the addition of the training facility in the area, which is scheduled to open this fall, as well as an influx of elderly residents that are more likely to need health care, will attract doctors offices to open in the company’s planned retail projects.

With the addition of the 55-and-up community “there becomes a need with the health care industry,” said Dan Klausner, Newland’s vice president of commercial real estate. “And there’s not a whole lot of health care down this way.”

Currently, Klausner noted, there is not a critical mass of patients on the Chatham County side of U.S. 15-501 to convince health-care practices that they can compete with what already exists in nearby Chapel Hill.

“Chapel Hill has such a plethora of practices and specialists in the area that people haven’t made the jump across the boundary to Chatham County,” he said. “Some practices that we have talked to think the commute into Chapel Hill isn’t that far.”

Though, he added, that could change in a couple of years as Briar Chapel continues its expansion and projects like Chatham Park get off the ground. He said more residents are needed at “Fearrington and Briar Chapel and other communities, so that there are enough households to reach that critical mass.”

Chatham County has been one of the fastest-growing counties in the state in the past decade.

From 2010-18, the county’s population grew by nearly 15% — though most of that growth has really taken off in the past few years.

Just last year, Chatham was the fourth-fastest-growing county in the state, growing by 2.7%, according the U.S. Census Bureau. That rate bested both Durham and Wake counties, and the only county it trailed in the region was Johnston County, which grew by 3.2%.

If that growth continues, retail will also be needed in addition to the health care facilities, Klausner said. Newland, he said, currently has 15 acres near CCCC’s campus and the Liberty apartments set aside for retail.

Veranda, Briar Chapel’s current commercial section.

“Step by step it continues to grow,” he said, envisioning a future where 400 students are at CCCC and hundreds of residents shop and eat within walking distance of their classrooms or apartments.

“We are getting the interest, and it’s about making sure we are picking the right ones,” he said.

Just down the road, Newland has already successfully built one retail development, called The Veranda, that is home to restaurants and offices. Klausner said he thinks the area could support more coffee shops and restaurants.

Read More
What does a PR agency do? Newland Saves Residents A Million Dollars

What does a PR agency do? Newland Saves Residents A Million Dollars

November 8, 2018January 31, 2023 Clairemont InternAwards, Blog, Case Studiesaward winning PR, awards, Briar Chapel, Newland Communities, raleigh real estate, real estate industry, real estate PR, wendell fallsLeave a Comment on What does a PR agency do? Newland Saves Residents A Million Dollars

Newland Communities, the country’s largest privately held residential real estate developer, touts two master-planned green communities in central North Carolina: Briar Chapel and Wendell Falls. From inception, Newland built these communities on principles of sustainable design through energy efficient land planning and comprehensive, NGBS-certified home construction – standing as the two largest green communities in the Triangle. Newland sought to showcase its industry leadership with research and data proving the tangible value of building green. Clairemont set the objective to reach media outlets with a circulation of more than 100,000. Therefore, our goal was to secure a feature story in Builder Magazine within the 2017 calendar year that highlighted Newland’s delivery of demonstrable results.

STRATEGY

Clairemont and client Newland developed five personas to define our diverse target market, homebuyers between ages 21 and 65 actively seeking homes in North Carolina and designed an innovative pitch angle tailored to the publications’ needs. Clairemont framed the 10-year study’s centerpiece finding – that Briar Chapel and Wendell Falls saved residents more than $1 million in energy bills – with attention-grabbing, light-hearted depictions of the equivalent annual savings. For example, homeowners could have purchased 14,015 movie nights, 9,110 family cookouts or 60,733 fresh apple pies with their savings. We accompanied our pitch with content that editors could repurpose, such as visually appealing charts and images of the homes. To further ensure a good editorial fit, we met Builder Magazine’s need for data-driven insights by offering supplementary reports, an interview with Newland’s marketing director and the top three quantifiable ways Newland saves energy.

EXECUTION

The Clairemont team completed a media audit to determine which outlets provided maximum visibility within the target demographic. We also thoroughly researched the green building market to identify homebuyers’ biggest questions about green building and how Newland allays these concerns. To ensure quality from start to finish, we held regular internal planning meetings and client calls and completed multiple rounds of editing and proofing.

RESULTS

Clairemont met the stated objective and far exceeded expectations within our budget by the end of 2017. The feature story in Builder Magazine spotlighted Newland’s sustainable nature while positioning the community as a thought leader in the green home industry to its circulation of approximately 120,000.

This feature story fed into a larger campaign that skyrocketed traffic at Wendell Falls by approximately 32 percent, landed Briar Chapel two Best Neighborhood awards in Chapel Hill and earned Newland the Developer of the Year award from the Home Builders Association of the Triangle.

The work Clairemont Communications conducted in partnership with Newland Communities earned Awards of Excellence, Best in Category and Best in Show awards by the North Carolina Public Relations Society of America (NCPRSA) and a Platinum Award from the Raleigh Public Relations Society. We are proud that this campaign represents one of the 198 awards we’ve received since starting Clairemont in 2010.

To read more about the work we do with clients, please visit the case study section of our blog.

Read More

Posts navigation

Older posts

Categories

  • APR
  • Awards
  • Blog
  • Case Studies
  • Clairemont Client News
  • Copy Cat
  • Counselors Academy
  • Entry-Level PR Job
  • Fashion
  • Free Advice
  • Furniture PR
  • Hiring a PR Firm
  • In Our Community
  • Inspirational
  • Internal Communications
  • Marketing
  • Oh Momma Monday
  • On the Record
  • Our Work
  • Owning a Business
  • Photo of the Week
  • PR People
  • Professional Development
  • Public Relations
  • Raleigh PR Agency
  • Real Estate PR
  • Restaurant PR + Hospitality PR
  • Social Media + Influencer Engagement
  • Starting a business
  • Sustainability
  • The Clairemont Team
  • Travel
  • Trends
  • Wonderfully Random
Proudly powered by WordPress | Theme: realy-store by inverstheme.