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Tag: news coverage

Media Coverage That Matters

Media Coverage That Matters

March 24, 2021January 31, 2023 Clairemont InternBlog, Case Studies, Clairemont Client NewsClient Work, Media Pitching, media relations, news coverage

At Clairemont, we understand the importance of securing strategic media coverage for clients. But for one of our clients, the North Carolina Association of Fire Chiefs (NCAFC), sharing its message could be a matter of life and death.

The Need for NC Volunteer Firefighters

Currently, Clairemont is partnering with The Felice Agency and the NCAFC for an intensive two-year campaign to recruit volunteer firefighters across 15 of the most at-risk counties in the state. In North Carolina, nearly 70 percent of all firefighters work on a volunteer basis. The number of volunteers is falling rapidly each year, and these 15 counties are reaching a critically low level of volunteers. 

As a part of the campaign to boost volunteer interest and retention, Clairemont gets to share the stories of some of these brave heroes. The firefighters we work with are always incredible, but one of the volunteer’s stories is especially remarkable. 

Seventeen-year-old Jade Gatling of Gaston, North Carolina was the first Black female cadet to graduate from the junior firefighter program at the Gaston Volunteer Fire Department. Jade has spent her last year of school scaling ladders, braving car fires and saving lives, all while taking a full high school course load.

Coverage That Matters

Through a targeted, individualized pitch strategy, Clairemont secured wide-spread coverage of Jade’s story in several key news outlets. 

CBS 17, North Carolina News

WAVY News 10, North Carolina

ABC 11, North Carolina

Clairemont’s work with the NCAFC and the International Association of Fire Chiefs (IAFC) has earned both an Award of Excellence and Best in Category from the North Carolina Chapter of Public Relations Society of America. 

At Clairemont, we do work that matters. Through our partnership with the NCAFC and The Felice Agency, we have already seen a boost in volunteer firefighters across North Carolina as a result of this campaign. If you’re interested in serving your community as a volunteer firefighter, click here to learn more. 

And that’s not all! Check out other great coverage we’ve secured for the NCAFC!

By Clairemont intern Anne Claire Foreman, a senior at UNC-Chapel Hill.

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4 Tips for News Coverage

4 Tips for News Coverage

January 11, 2021January 31, 2023 Cherith AndesBlog, Public Relations, Raleigh PR AgencyMedia Pitching, media relations, media stories, news coverage, news pitching, reporter relationshiops

Leads. Newsworthy stories. Relationships with reporters.

Clairemont is known for its successful media relations campaigns that secure effective, targeted coverage for our clients. We’re sharing a few resources from our mastery on what gets attention and how to make the news.

(And once you’re ready to get your news covered, we’re here for a consult!)

4 Pertinent Pitching and Publication Tips

Oh, do we have good news for you! Here are four fundamental resources to help you perfect your performance in all things press-related.

Pitch Perfect

On-point pitching is a skill that takes practice and persistence to master. Check out these basics to perfect the pitching process. 

6 Ways To Ruin Your News

Position you and your agency for success by avoiding these six simple missteps. 

On the Record: Relevant Releases

Relationships with reporters and meaningful pitches are necessary to create releases that stay out of the trash bin. Develop vital pitches that impress publications. 

Before You Begin …

Critical thinking and thoughtful planning are a huge part of working with the media. Consider these questions before you begin writing your next release. 

Want to see these strategies in action? 

Drop us a line!

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Briar Chapel Nabs Spotlight in The N&O

Briar Chapel Nabs Spotlight in The N&O

June 24, 2019January 31, 2023 Cherith AndesBlog, Clairemont Client News, Real Estate PRBriar Chapel, Media Pitching, media relations, news coverage, real estate PR

One of Clairemont’s many strengths is media pitching: finding the right story and putting it in the right hands. We’re always excited to work with The News & Observer and love to see the spotlight on client Briar Chapel, one of the largest master-planned communities in the Triangle. See the original article, or check out the Briar Chapel news below!

Chatham community could see influx of senior housing and health care facilities

CHAPEL HILL

The drive south on U.S. 15-501 from Chapel Hill to Pittsboro could have once been described as rural, with fields and farmland stretching out along the roadway.

But now, it’s construction that catches your attention, with neighborhoods, restaurants and shops continuing to pop up — a direct result of the Triangle’s surging population moving southward from Chapel Hill, Durham and Wake County as land prices continue to rise.

That construction isn’t likely to slow down soon.

Newland, a real estate firm responsible for one of the largest communities around the Orange-Chatham county line, Briar Chapel, is set to bring more residential and retail development. Already it has built homes for thousands of residents there.

This time the firm is hoping to attract more retirees to the area, with an apartment project targeting residents ages 55 and up and an assisted living facility planned as part of its next expansion.

Construction on the apartment project, which will have 150 units and be managed by Liberty Healthcare, is expected to begin later this year and will one day feature a wellness facility, art and social programing, and an on-site chef. Newland noted that it is permitted for 350 units.

The assisted-living facility, which will include 105 nursing facility beds and 36 assisted-care beds, will go next to the apartment building. The living facility will have 24-hour care from nurses and will break ground in 2020.

Those two projects will open nearby the under-construction health sciences facility for Central Carolina Community College, a community college that serves Chatham County and two other counties.

Newland hopes that the addition of the training facility in the area, which is scheduled to open this fall, as well as an influx of elderly residents that are more likely to need health care, will attract doctors offices to open in the company’s planned retail projects.

With the addition of the 55-and-up community “there becomes a need with the health care industry,” said Dan Klausner, Newland’s vice president of commercial real estate. “And there’s not a whole lot of health care down this way.”

Currently, Klausner noted, there is not a critical mass of patients on the Chatham County side of U.S. 15-501 to convince health-care practices that they can compete with what already exists in nearby Chapel Hill.

“Chapel Hill has such a plethora of practices and specialists in the area that people haven’t made the jump across the boundary to Chatham County,” he said. “Some practices that we have talked to think the commute into Chapel Hill isn’t that far.”

Though, he added, that could change in a couple of years as Briar Chapel continues its expansion and projects like Chatham Park get off the ground. He said more residents are needed at “Fearrington and Briar Chapel and other communities, so that there are enough households to reach that critical mass.”

Chatham County has been one of the fastest-growing counties in the state in the past decade.

From 2010-18, the county’s population grew by nearly 15% — though most of that growth has really taken off in the past few years.

Just last year, Chatham was the fourth-fastest-growing county in the state, growing by 2.7%, according the U.S. Census Bureau. That rate bested both Durham and Wake counties, and the only county it trailed in the region was Johnston County, which grew by 3.2%.

If that growth continues, retail will also be needed in addition to the health care facilities, Klausner said. Newland, he said, currently has 15 acres near CCCC’s campus and the Liberty apartments set aside for retail.

Veranda, Briar Chapel’s current commercial section.

“Step by step it continues to grow,” he said, envisioning a future where 400 students are at CCCC and hundreds of residents shop and eat within walking distance of their classrooms or apartments.

“We are getting the interest, and it’s about making sure we are picking the right ones,” he said.

Just down the road, Newland has already successfully built one retail development, called The Veranda, that is home to restaurants and offices. Klausner said he thinks the area could support more coffee shops and restaurants.

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Before You Begin…

Before You Begin…

February 21, 2014January 31, 2023 Margot HorganBlog, Entry-Level PR Job, Free Advicehow to get in the news, media release, news coverage, news release, press release, Public Relations, when to write a press release

Ahh, the news release. It’s one of the fundamental tools of the public relations industry. Unfortunately, it is also often one of the most abused. With its streamlined format and detail-packed text, it can be the perfect way to quickly and efficiently disseminate the who, what, where, when, why, how. 

But, just because the press release is tried and true, that doesn’t mean it is the right choice for every situation. If you’re struggling to decide if you need an announcement, here are four questions to ask yourself before even thinking about writing, “For Immediate Release”

1. Why? This should be the very first question you ask yourself. Do you have a big event approaching? Is your company releasing a new product? Are you being honored with a major award? If you find yourself struggling to answer this question, you might not need a release. Simply wanting to be in the news is not a good enough case. Use this as a chance to understand what types of announcements lend themselves to successful media pitching and stay on the lookout for future opportunities.

2. What? If you distribute a press release, what type of results do you want? Are you looking to increase awareness? Or, perhaps you want to boost sales? Whatever it is, you need to have a clear answer to this question. Establish your objectives, make sure they are realistic and then ask yourself if a news release will help you reach them.

3. Who’s your audience? So you’ve answered the why and you’ve answered the what, now let’s think about the who. Who is your target audience? Who are you trying to reach with this media release? Thinking about which publics will be reading your release can significantly change its text. Writing for investors is different than writing for families with young children. Establish who your audience is and how you will reflect this in your announcement.

4. Who’s your media contact? If you’ve made it to the point where you think you’re ready to write a news release, there is one more very important question to ask: Who is your media contact? Have you decided on a point person that will field all media inquires or requests for more information? Is this person well versed in the history and messaging of your company and prepared to thoughtfully answer questions? Picking the correct media contact is an important task not to overlook. With reporters on ever tightening schedules, responding to the media should be timely and informative.

After reading this list do you think you are more prepared to write a press release (or to not write a press release)? If you’re feeling overwhelmed, an experienced PR agency may be just what you need to help you through the process. Let us know if you have any questions!

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clairemontcommunications

SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
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It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
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We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
This spring, Ali de la Vega is joining the Clairem This spring, Ali de la Vega is joining the Clairemont team as an intern! Ali is a Junior at NC State who prides herself in being a daughter and a Christian as well as an amateur athlete, overachiever and older sister. Learn more about her background and how she found a love for PR on our website!
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