On the Record: Relevant Releases
I recently read an article by Ann Wylie in “Tactics” entitled “Think Like a Reporter: Make Your Release Relevant to the Reader,” and it took me on a trip down memory …
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Before You Begin…
Ahh, the news release. It’s one of the fundamental tools of the public relations industry. Unfortunately, it is also often one of the most abused. With its streamlined format and detail-packed text, it can be …
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