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Tag: media relations

Media Coverage That Matters

Media Coverage That Matters

March 24, 2021January 31, 2023 Clairemont InternBlog, Case Studies, Clairemont Client NewsClient Work, Media Pitching, media relations, news coverage

At Clairemont, we understand the importance of securing strategic media coverage for clients. But for one of our clients, the North Carolina Association of Fire Chiefs (NCAFC), sharing its message could be a matter of life and death.

The Need for NC Volunteer Firefighters

Currently, Clairemont is partnering with The Felice Agency and the NCAFC for an intensive two-year campaign to recruit volunteer firefighters across 15 of the most at-risk counties in the state. In North Carolina, nearly 70 percent of all firefighters work on a volunteer basis. The number of volunteers is falling rapidly each year, and these 15 counties are reaching a critically low level of volunteers. 

As a part of the campaign to boost volunteer interest and retention, Clairemont gets to share the stories of some of these brave heroes. The firefighters we work with are always incredible, but one of the volunteer’s stories is especially remarkable. 

Seventeen-year-old Jade Gatling of Gaston, North Carolina was the first Black female cadet to graduate from the junior firefighter program at the Gaston Volunteer Fire Department. Jade has spent her last year of school scaling ladders, braving car fires and saving lives, all while taking a full high school course load.

Coverage That Matters

Through a targeted, individualized pitch strategy, Clairemont secured wide-spread coverage of Jade’s story in several key news outlets. 

CBS 17, North Carolina News

WAVY News 10, North Carolina

ABC 11, North Carolina

Clairemont’s work with the NCAFC and the International Association of Fire Chiefs (IAFC) has earned both an Award of Excellence and Best in Category from the North Carolina Chapter of Public Relations Society of America. 

At Clairemont, we do work that matters. Through our partnership with the NCAFC and The Felice Agency, we have already seen a boost in volunteer firefighters across North Carolina as a result of this campaign. If you’re interested in serving your community as a volunteer firefighter, click here to learn more. 

And that’s not all! Check out other great coverage we’ve secured for the NCAFC!

By Clairemont intern Anne Claire Foreman, a senior at UNC-Chapel Hill.

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4 Tips for News Coverage

4 Tips for News Coverage

January 11, 2021January 31, 2023 Cherith AndesBlog, Public Relations, Raleigh PR AgencyMedia Pitching, media relations, media stories, news coverage, news pitching, reporter relationshiops

Leads. Newsworthy stories. Relationships with reporters.

Clairemont is known for its successful media relations campaigns that secure effective, targeted coverage for our clients. We’re sharing a few resources from our mastery on what gets attention and how to make the news.

(And once you’re ready to get your news covered, we’re here for a consult!)

4 Pertinent Pitching and Publication Tips

Oh, do we have good news for you! Here are four fundamental resources to help you perfect your performance in all things press-related.

Pitch Perfect

On-point pitching is a skill that takes practice and persistence to master. Check out these basics to perfect the pitching process. 

6 Ways To Ruin Your News

Position you and your agency for success by avoiding these six simple missteps. 

On the Record: Relevant Releases

Relationships with reporters and meaningful pitches are necessary to create releases that stay out of the trash bin. Develop vital pitches that impress publications. 

Before You Begin …

Critical thinking and thoughtful planning are a huge part of working with the media. Consider these questions before you begin writing your next release. 

Want to see these strategies in action? 

Drop us a line!

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In the News: Lightin’ a Fire for Firefighters

In the News: Lightin’ a Fire for Firefighters

July 24, 2020January 31, 2023 Cherith AndesBlog, Case Studies, Clairemont Client Newscampaign marketing, firefighter public relations, media relations, NC Firefighter, raleigh public relations

The data is sobering.

Seventy percent of firefighters in North Carolina are volunteers, and that number is plummeting by 12 percent each year. This begs the question — What will happen when you call 9-1-1, and no one is left to respond?

The North Carolina Association of Fire Chiefs (NCAFC) took action. With a grant from the U.S. Department of Homeland Security’s Federal Emergency Management Agency (FEMA), the NCAFC launched a critical two-year campaign designed to boost the recruitment and retention of volunteer firefighters in North Carolina.

Clairemont Communications, along with partner The Felice Agency, is thrilled to work with the NCAFC on this exciting and worthy campaign. In addition to fire chief trainings, marketing toolkits and messaging, we’ve been “on the horn” sharing this story far and wide. Within just a few weeks of the campaign launch, we secured 14 strong media stories to spotlight the need and move the needle for our client.

Check out this feature from Spectrum News!

A fun fact? Fire departments have positions for volunteers of all ages, stages and skill sets! If you’re interested in learning more, visit Volunteer Fire NC.

This campaign targets select fire departments across 12 at-risk counties, including:

  • Bladen County: Elizabethtown Fire Department
  • Buncombe County: French Broad Volunteer Fire & Rescue and West Buncombe Volunteer Fire Department
  • Cherokee County: Hiwassee Dam Volunteer Fire Department
  • Duplin County: Chinquapin Volunteer Fire & Rescue
  • Forsyth County: Lewisville Fire Department and Rural Hall Fire Department
  • Franklin County: Youngsville Volunteer Fire Department
  • Harnett County: Harnett County Chiefs Association
  • Northampton County: Gaston Volunteer Fire Department
  • Pitt County: Town of Winterville Fire Department
  • Wake County: Wake County Fire Services
  • Wilson County: Silver Lake Volunteer Fire Department
  • Yadkin County: East Bend Volunteer Fire Department and Fall Creek Volunteer Fire Department

Needing help lighting a fire for your campaign?

Drop us a line!

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Briar Chapel Nabs Spotlight in The N&O

Briar Chapel Nabs Spotlight in The N&O

June 24, 2019January 31, 2023 Cherith AndesBlog, Clairemont Client News, Real Estate PRBriar Chapel, Media Pitching, media relations, news coverage, real estate PR

One of Clairemont’s many strengths is media pitching: finding the right story and putting it in the right hands. We’re always excited to work with The News & Observer and love to see the spotlight on client Briar Chapel, one of the largest master-planned communities in the Triangle. See the original article, or check out the Briar Chapel news below!

Chatham community could see influx of senior housing and health care facilities

CHAPEL HILL

The drive south on U.S. 15-501 from Chapel Hill to Pittsboro could have once been described as rural, with fields and farmland stretching out along the roadway.

But now, it’s construction that catches your attention, with neighborhoods, restaurants and shops continuing to pop up — a direct result of the Triangle’s surging population moving southward from Chapel Hill, Durham and Wake County as land prices continue to rise.

That construction isn’t likely to slow down soon.

Newland, a real estate firm responsible for one of the largest communities around the Orange-Chatham county line, Briar Chapel, is set to bring more residential and retail development. Already it has built homes for thousands of residents there.

This time the firm is hoping to attract more retirees to the area, with an apartment project targeting residents ages 55 and up and an assisted living facility planned as part of its next expansion.

Construction on the apartment project, which will have 150 units and be managed by Liberty Healthcare, is expected to begin later this year and will one day feature a wellness facility, art and social programing, and an on-site chef. Newland noted that it is permitted for 350 units.

The assisted-living facility, which will include 105 nursing facility beds and 36 assisted-care beds, will go next to the apartment building. The living facility will have 24-hour care from nurses and will break ground in 2020.

Those two projects will open nearby the under-construction health sciences facility for Central Carolina Community College, a community college that serves Chatham County and two other counties.

Newland hopes that the addition of the training facility in the area, which is scheduled to open this fall, as well as an influx of elderly residents that are more likely to need health care, will attract doctors offices to open in the company’s planned retail projects.

With the addition of the 55-and-up community “there becomes a need with the health care industry,” said Dan Klausner, Newland’s vice president of commercial real estate. “And there’s not a whole lot of health care down this way.”

Currently, Klausner noted, there is not a critical mass of patients on the Chatham County side of U.S. 15-501 to convince health-care practices that they can compete with what already exists in nearby Chapel Hill.

“Chapel Hill has such a plethora of practices and specialists in the area that people haven’t made the jump across the boundary to Chatham County,” he said. “Some practices that we have talked to think the commute into Chapel Hill isn’t that far.”

Though, he added, that could change in a couple of years as Briar Chapel continues its expansion and projects like Chatham Park get off the ground. He said more residents are needed at “Fearrington and Briar Chapel and other communities, so that there are enough households to reach that critical mass.”

Chatham County has been one of the fastest-growing counties in the state in the past decade.

From 2010-18, the county’s population grew by nearly 15% — though most of that growth has really taken off in the past few years.

Just last year, Chatham was the fourth-fastest-growing county in the state, growing by 2.7%, according the U.S. Census Bureau. That rate bested both Durham and Wake counties, and the only county it trailed in the region was Johnston County, which grew by 3.2%.

If that growth continues, retail will also be needed in addition to the health care facilities, Klausner said. Newland, he said, currently has 15 acres near CCCC’s campus and the Liberty apartments set aside for retail.

Veranda, Briar Chapel’s current commercial section.

“Step by step it continues to grow,” he said, envisioning a future where 400 students are at CCCC and hundreds of residents shop and eat within walking distance of their classrooms or apartments.

“We are getting the interest, and it’s about making sure we are picking the right ones,” he said.

Just down the road, Newland has already successfully built one retail development, called The Veranda, that is home to restaurants and offices. Klausner said he thinks the area could support more coffee shops and restaurants.

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Fire, Fire! TV News Fans Campaign Flames

Fire, Fire! TV News Fans Campaign Flames

March 22, 2019January 31, 2023 Cherith AndesBlog, Clairemont Client News, Public Relationsfirefighter public relations, media relations, NCAFC, nonprofit public relations, TV news stories

We’ve found that where there’s smoke, there’s fire … and a good news story!

Clairemont Communications has the privilege of working with the North Carolina Association of Fire Chiefs (NCAFC) and the International Association of Fire Chiefs (IAFC) on a critical recruitment campaign.

In North Carolina, nearly 70 percent of all firefighters are volunteers, a number that is plummeting by 12 percent annually. With the continuation of this steady decrease, within a few short years, no firefighters will be available to answer the 911 calls from our community.

The NCAFC’s intensive two-year campaign strives to recruit new volunteers across 15 at-risk counties in North Carolina. And at Clairemont, one of the cool things we get to do is share the story of these brave heroes far and wide. In January, February and early March of 2019 alone, we were thrilled (jazzed, top of the WORLD, banana-grams excited!) to secure sixteen news stories for this cause across North Carolina.

Located in Charlotte, WBTV Channel 3 News recently covered an eight-minute in-depth segment, revealing the stories of local firefighters, the critical need and the unexpected joys of what it means to be a volunteer in North Carolina.


At Clairemont, we believe in working with clients we love — and we feel all the love for these incredible men and women who serve our community through their local fire departments. We’re honored to share their tales.

Couples volunteer together; families volunteer together. Teens volunteer through the fire departments’ cadet programs. And stations offer a plethora of roles, from a traditional operational firefighter to an event planner or digital designer.

Interested? Yup, us too. Visit www.volunteerfirenc.org to learn about joining the local fire department.

Cover photo from WBTV.com.

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