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Tag: raleigh public relations

In the News: Lightin’ a Fire for Firefighters

In the News: Lightin’ a Fire for Firefighters

July 24, 2020January 31, 2023 Cherith AndesBlog, Case Studies, Clairemont Client Newscampaign marketing, firefighter public relations, media relations, NC Firefighter, raleigh public relations

The data is sobering.

Seventy percent of firefighters in North Carolina are volunteers, and that number is plummeting by 12 percent each year. This begs the question — What will happen when you call 9-1-1, and no one is left to respond?

The North Carolina Association of Fire Chiefs (NCAFC) took action. With a grant from the U.S. Department of Homeland Security’s Federal Emergency Management Agency (FEMA), the NCAFC launched a critical two-year campaign designed to boost the recruitment and retention of volunteer firefighters in North Carolina.

Clairemont Communications, along with partner The Felice Agency, is thrilled to work with the NCAFC on this exciting and worthy campaign. In addition to fire chief trainings, marketing toolkits and messaging, we’ve been “on the horn” sharing this story far and wide. Within just a few weeks of the campaign launch, we secured 14 strong media stories to spotlight the need and move the needle for our client.

Check out this feature from Spectrum News!

A fun fact? Fire departments have positions for volunteers of all ages, stages and skill sets! If you’re interested in learning more, visit Volunteer Fire NC.

This campaign targets select fire departments across 12 at-risk counties, including:

  • Bladen County: Elizabethtown Fire Department
  • Buncombe County: French Broad Volunteer Fire & Rescue and West Buncombe Volunteer Fire Department
  • Cherokee County: Hiwassee Dam Volunteer Fire Department
  • Duplin County: Chinquapin Volunteer Fire & Rescue
  • Forsyth County: Lewisville Fire Department and Rural Hall Fire Department
  • Franklin County: Youngsville Volunteer Fire Department
  • Harnett County: Harnett County Chiefs Association
  • Northampton County: Gaston Volunteer Fire Department
  • Pitt County: Town of Winterville Fire Department
  • Wake County: Wake County Fire Services
  • Wilson County: Silver Lake Volunteer Fire Department
  • Yadkin County: East Bend Volunteer Fire Department and Fall Creek Volunteer Fire Department

Needing help lighting a fire for your campaign?

Drop us a line!

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Do What You Love & Love What You Do

Do What You Love & Love What You Do

February 14, 2020January 31, 2023 Kelli FletcherBlog, Public Relations, Raleigh PR Agency#Clairemont10years, #ValentinesDay, Public Relations, raleigh public relations

Happy Valentine’s Day! Perhaps you received a bouquet of your favorite flowers. Or you might be out last-minute shopping for that special someone. Or maybe, just maybe, you are one of those counting down the hours until all that holiday-themed candy goes on sale …

Love it or hate it, we certainly don’t hold anything against this day, which means we couldn’t let it go by without celebrating it ourselves! In the spirit of continuing to celebrate Clairemont’s 10-year anniversary, we’re sharing what we love about PR and working at Clairemont!

Read below to see what our team loves most about what we do and where we do it!P.R. While the acronym, of course, means “public relations,” it also stands for “personal record.” Interestingly, that’s one of the things that I feel like we’re able to do for and with our clients — help them achieve their companies’ “personal record.” We get to work with people we love, tackle hard problems, apply strategic game plans and dream up zany, creative solutions, all to form a path for our clients to exceed their goals. For me, it’s the light in a client’s eyes when they begin to see the upswing in sales or when they read their first feature article in a major magazine. I love that we get the privilege to be a direct catalyst in a client’s success. Also. Sometimes we work from a coffee shop. And the coffee shop has brownies. – Cherith Andes

I love that a career in PR means no day ever looks the same. I also love that it has forced me to learn about a wide variety of industries and businesses. What do I love about Clairemont? Our team, our energy, The Clairemont House, our clients, the work we do! – Tracy Lathan

When I landed my first gig in Boston, I had a coworker tell me in regards to a job, “You either have to love what you do or love who you’re doing it with.” Since joining Clairemont I can honestly say I’m lucky to love both! In PR, you can be both creative and strategic. You can have fun and do important work that really moves the needle for a business or person. There’s rarely a boring day! There’s so much I love about Clairemont – the house, the location, the clients! But most of all I truly love our team! We work well together, and we work hard. We’re all here for the same reason: because we love PR (and fun!). – Kelli Fletcher

What I love most about PR is that the skills and practices can be applied in almost any field! At Clairemont specifically, I love that I get to work on a variety of exciting projects. It also doesn’t hurt that Clairemont’s location in Downtown Raleigh gets me out of Chapel Hill to explore more of the Triangle Area! – Taylor Bolden

The thing I love most about Clairemont is the women I get to work with each day. They are some of the smartest, kindest and most fun people I know! They inspire me to be a better PR professional and a better person.  – Dana Phelps

Happy Valentine’s Day to you! Have an idea that could use a little creative love? Drop us a line!

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Why Hire A PR Agency?

Why Hire A PR Agency?

July 17, 2018January 31, 2023 Cherith AndesBlog, Hiring a PR Firm, Raleigh PR AgencyChoosing a PR agency, hiring a marketing agency, hiring a pr agency, Public Relations, Raleigh PR, raleigh public relations

Investing in public relations can feel like risky business, especially if you’re hiring an agency for the first time. When entrusting your hard-earned budget to a partner, you want to ensure that the agency will deliver a worthy ROI as well as provide a seamless cultural fit. You want some serious bang for your buck.

And we could not agree more.

When considering a public relations agency, we encourage business leaders to first clearly identify their needs. What areas do you sense are lagging that need support? Where and when are your sales dipping? If you had a magic wand, what members would you add to your team? And most importantly, what would home-run, out-of-the-park success look like to you?

Here’s where the good stuff comes. A strong agency can help with every one of those areas, and when you find a skilled, adept PR team, your investment will come back with solid, measurable results.

So what value can a strong PR agency actually offer?

Provides A Comprehensive Point of View

Business leaders are the champions, the visionaries, the hard work that spearheads the company. While they’re focused on specific goals or revenue growth (and rightly so), outside opportunities may slip by unnoticed. A PR agency proffers the critical benefit of a third-party point of view independent of the internal dynamics.

With a strategic audit, we can help pinpoint the strengths you should leverage as well as your opportunities for growth. What elements carry the ship, what needs bolstering and what is missing completely from the picture? A keen agency team can provide the critical 10,000-foot view, identifying fresh partnerships, show-stopping ideas or creative campaigns that are vital next steps.

Expands Your Team’s Capacity

Business leaders don’t think twice about hiring a lawyer for legal counsel or an accountant for taxes. Public relations professionals offer the same critical service — honed expertise that can prevent damage and skyrocket growth. Rather than serving as some sort of distant consultant that hollers esoteric advice on a conference call line, Clairemont integrates itself with your team. We meld with your dynamics, support your staff and alleviate pressure from the company by offering additional expertise. You don’t have to be an expert in every niche of marketing. We are, which allows you to breathe easy and fully invest in your role.

Champions Your Cause

We find that many individuals — and even companies — shy away from self-promotion. Perhaps it’s a sense of natural humility or a mindset that values teamwork (all good things!); so we understand the challenge of calling up a big-shot national editor to toot your own horn.

Let us champion your cause. An adept PR agency should easily identify your pitch-worthy stories, opportunities for visibility with your customers and hot media targets to raise your company into the spotlight. It’s what we do day in and day out (and we love it).

Improves the Bottom Line

No matter how you slice and dice it, public relations is a vehicle for sales support. A strategic PR campaign will grab the attention of new prospects, nurture the interest and loyalty of current customers and motivate your target audience to act — buy your service or products. By adding a thorough marketing and communications strategy to your business model, you launch a new avenue for sales that will ultimately increase your revenue.

Got questions? Ask us. We love ’em. Share where you want to grow in your business, and we’ll brainstorm your next steps together.

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Five Commuter Essentials

Five Commuter Essentials

June 25, 2015January 31, 2023 Clairemont InternBlog, Raleigh PR Agencycommuting, professional development, Public Relations, raleigh public relations, raleigh travel, travel tips, work travel

Travel is a staple in the world of PR. A perk of small town living is the lack of a commute in the morning. For four years my commute was a grand total of two minutes (four if I hit the one red light). Never did I expect to come face to face with the challenges of being a commuter until this summer.

My work commute should take exactly 40 minutes, but with traffic 40 minutes quickly becomes at least an hour. Now that I’m a pro at commuting, I’ve discovered five simple yet essential items that keep the trek enjoyable and maintain my sanity amidst a 30-minute traffic jam.

  1. A good playlist. Nothing helps me to unwind after a day at work quite like music. The popularity of applications such as Spotify is on the rise because listeners can tap into frequently updated playlists to get their fill of new music. I recently came across this Buzzfeed list that suggests 40 “must-have” summer songs, and just like that, I had 40 new entertaining tunes, most of which were new to me. The variation to my library adds a new spice to my ride and staves off boredom with my current music collection.
  2. A solid hairband. Car rides for the commuter can feel like a journey, and one thing that I find myself doing a lot during this journey is messing with my hair. I have to be able to pull my hair out of my face or it distracts me the entire car ride. And if you live anywhere with an intense summer (I’m looking at you North Carolina Piedmont), you’ll want a hairband to speed up the cooling process.
  3. A water bottle. Hydration is important, whether you are living in 97-degree heat or in the dead of winter.  Indestructible, non-sweating or just a quirky design, find a water bottle that you will use and make sure that it is full before you begin your trek.
  4. A big bag. If you are toting all of these items, you are going to need a bag to fit it all. I recommend a bag that is durable and made from fabric that you can easily clean. The versatile, easy-to-clean Longchamp is one of my favorites. Your bag should be able to hold your laptop, water bottle, agenda and a possible change of clothes. (You never know!) It’s a hefty task for one bag, which is why finding the perfect one is key; the last thing that you need during a long commute is to be rifling through multiple bags while driving.
  5. And finally…The last and possibly most important item that you must have is patience. Yes, drives home might take you over an hour, but losing your cool only makes it miserable. It doesn’t actually speed up the process. (Take it from me). Focusing on your breathing during traffic delays can take your mind off of the constant breaking of the driver in front of you. Use this time as a reflection to think about your day, your accomplishments, your challenges and how you can improve for the days to come. A few of the items on this list are made specifically for driving, which is an added bonus. Patience is the key to having a pleasant commute.

What keeps you sane while driving?

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clairemontcommunications

Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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