professional development Archives - Clairemont Communications

Professional Growth From Home

August 12, 2020July 15, 2022 Clairemont InternBlog, Professional Development, Public Relationshow to work from home, LinkedIn, Online Learning, online tools, personal brand, professional development, readingLeave a Comment

I’ve always had an exceedingly long list of new skills I’ve wanted to learn, books I’ve been meaning to read and writing pieces that I’ve had every purpose of finishing. More often than not, many of these well-meaning goals have never left the ground, either because I could never find enough free time or because I had no idea where to start.

Over the past few months, I’ve discovered that continuing to learn and grow can happen anytime, especially when you might be finding yourself at home with a bit of cabin fever. If you’ve had an irresistible itch to try something new, you’re in luck! With the worldwide web at our fingertips and plenty of untapped resources, time on our hands can open up the doors for growth – even if it’s when you’re plopped on the couch in your favorite yoga pants.

Here are a few ways to get started:

Take an Online Course

Whether you’ve always dreamed of being a whiz at coding or you’re seeking to learn a new skill, there’s an online class for that. As an aspiring full-time writer, I’ve found myself popping over to the plethora of related courses available on LinkedIn Learning more than once. SkillPop is also a fantastic resource for a wide variety of interesting and inexpensive classes. Intriguing subjects like podcasting essentials and Crayola calligraphy? Sign me up!

Master an Online Tool

Amidst the Zoom meetings and “work from your laptop” atmosphere of 2020, mastering online tools can spruce up your resume no matter your field. Canva, Google Analytics and Instagram Analytics are a few kick-off points to start fine tuning essential workplace skills. Canva offers its own courses on how to utilize tools for social media, workplace presentations and websites. Looking for more? LinkedIn Learning is a hotspot for courses on everything from Microsoft Word to Photoshop.

Read a Book

While this might be one of the oldest tricks in the book (See what I did there?), there’s a reason why reading is a tried-and-true method of self-improvement or education on just about any subject. Want to learn a new language? Dive into the world of analytics? Develop yourself in your chosen craft? There are probably several books about it.

Even if you’re simply seeking a thrilling page-turner or light-hearted beach read, studies show that reading consistently not only gets your brain’s creative juices flowing but also reduces stress and increases awareness of others’ feelings. That’s the good news you might have needed to hear today; rereading the Harry Potter series would be good for your health. Whether you’re reading for pleasure or immersing yourself in a nonfiction manual, diving into a book is both a fun and productive time investment.

With apps like Hoopla, books, podcasts and audiobooks are free and abundant. Leafing around for more options? Here are a few resources for endless online book access without even having to step foot into the library.

Hone Your Personal Brand

The ability to tangibly define your goals and the steps you’re taking to reach them is valuable no matter what your career or life stage. These goals, career choices and skills all form your personal brand. Intentionally built or not, we all have one. As Jeff Bezos, founder of Amazon, said, “Your brand is what people say about you when you’re not in the room.”

Take the time to identify what messages you are emulating and what you hope to emulate to those around you. Consider these questions:

→ What are my strengths? How do I want to use them to make my impression?

→ Which characteristics make me one-of-a-kind?

→ Who is my target audience?

→ What is my career goal?

→ What brings me joy?

For more detailed tips and tricks on developing your personal brand, give this insightful article a look or check out Clairemont’s personal branding guide.

On the hunt for more professional info? Check out the Interview Tips section of our blog.

By Clairemont intern Anna Beth Adcock, a rising senior at NC State.

Coping with COVID: Generous Interpretations

June 5, 2020July 15, 2022 Cherith AndesBlog, Inspirational, The Clairemont TeamCoping with COVID, inspiration, Interpersonal relationships, professional development, Raleigh PR AgencyLeave a Comment

A personal essay

“The new normal.”

By this point, the phrase isn’t so new anymore. In fact, many large brands quickly adopted this mantra (along with a pervasive “we’re all in this together” motif) within days of the COVID pandemic hitting America.

Normal. It’s not new. It’s not even normal. Stay-at-home orders and the ever-shifting pandemic has reshaped our society in ways we don’t even know yet. During this time, what lessons are you taking with you?

I’m not necessarily talking about new ways of doing business (although those are key), new work methods or new apps. (But can I get an “amen” from those of us that caved to TikTok?) I’m referring to personal learnings that can range from big light-bulb realizations to quiet, evolving resolutions.

How will you come out of this season changed as a professional, spouse, parent, child, student, leader or friend?

Generous Interpretations

Researcher, speaker and writer Brene Brown weaves a theme through much of her work known as “generous interpretations.” In her book Rising Strong, she defines this as the ability to “extend the most generous interpretation possible to the intentions, words and actions of others.” In essence, when we are hurt, angered, confused or simply rubbed the wrong way, we choose to assume that the other person is doing the best they can and extend the most gracious assumption about his or her behavior until we have more information. Surely difficult in practice, this ongoing art can alleviate much conflict and unnecessary judgment in both professional and personal dynamics.

While Brene interweaves this concept with several other larger ideas, generous interpretations can stand alone. And I’ve learned that during COVID.

A Not-So-Generous Example

Let’s go super simple on this example, shall we? Not too long ago, I was on a WebEx conference call. (Shocker, I know.) The speaker was trying diligently to run through her talking points while one of the 28 people on the call was typing away noisily — rather rudely, I might say. Seriously. If you’re going to multi-task, at least have the courtesy to put yourself on mute. How basic is this principle, people?!

I was starting to form a miffed grudge against one lady in the group — the clear culprit — … only to realize 60 seconds later that the culprit was ME. (For the record, I was taking notes. But regardless!) A generous interpretation would have been to assume the other person simply forgot the mute button and was taking good notes. (The added kicker, of course, being that I was said culprit.)

Generously Putting It into Practice

Brene does clarify that “generosity is not a free pass for people to take advantage of us, treat us unfairly or be purposefully disrespectful and mean.” But whether it’s the coworker that “dropped the ball,” the in-law that seems to overcorrect your parenting or the neighbor that never mows his lawn, extend your most generous interpretation to their situations. Perhaps the neighbor got sick and can’t get out. Perhaps the coworker is working feverishly and is in the midst of researching additional information for the project.

Start from a place of grace, because as Brene also says, “Grace will take you places hustling can’t.”

What learnings are you taking with you this season?

Looking for more? We’re sharing our tips to cope with COVID.

Where’s the Wonder?

October 29, 2019July 15, 2022 Cherith AndesBlog, Inspirational, Professional Developmentcreative marketing, Creative PR, creativity, professional development, readingLeave a Comment

I just ran across an Instagram graphic detailing 15 time management skills. This was after reading a blog on five ways to improve your writing, nine tips to produce error-free projects and three ideas to maximize your workflow.

Since when did life become one giant checklist?

The question gave me pause. Real pause. Like … enough that my 15 time management skills checklist wouldn’t have approved.

Originally, I ventured into marketing and public relations because of its open door into a world of creativity. While good PR is founded on thorough research and solid strategy, great PR adds the unexpected, a streak of color or a head-tilting idea. The industry has become steeped in analytics, big data and ROI. And yes, while we exist to achieve results, data is not the only goal.

What happened to sitting around the coffee bar spinning out “what if” scenarios? What happened to diving down a rabbit hole of reading just to indulge your inner nerd? What happened to team brainstorms that use crazy props like Play-Doh or Lucky Charms cereal boxes? (I’ve done both.)

What happened to the whimsy of creativity?

On a recent trip to Carolina Beach, I popped into a nook that housed a hybrid coffee shop, pastry mecca and used bookstore.

It was here that I stumbled on a blind date.

The book shop owner had repurposed a vintage card catalogue (Google that one, millennials and Gen Z) and filled its drawers with novels wrapped in brown paper and string. The paper read “Blind Date with a Book” followed by hand-scrawled reviews of the publication. Without the aid of cover art, I could only rely on the intriguing verbiage to get a sense of the secret gem wrapped in the paper.

It was delightful. No title. No images. Just tight, poignant phrases that thoroughly piqued my interest. Suddenly, all I wanted to do was dive nose-first into whatever book contained this “funny, barbed, delightfully winsome storytelling.”

And that’s what I want us to recapture. Just for a spell here and there, shake off the taskmaster of to-dos and deadlines. Let your curiosity wander. Explore a new corner. Try new words. Heck, take a different route to the grocery store. Creativity isn’t a task that can be defined, prescribed and checked off the list. It’s an attitude of pervading curiosity that leads to new ideas, fresh perspective and often, a fascinating journey.

What makes our work effective isn’t the efficiency; it’s the sense of play.

It’s time to reignite your wonder.

Looking for a place to start?

Check out our team’s sources of inspiration.

Meet Kelli, our newest member

October 29, 2018July 15, 2022 Kelli FletcherBlog, Public Relations, Raleigh PR Agency, The Clairemont TeamBoston, Kelli Fletcher, professional development, Public Relations, Raleigh PR AgencyLeave a Comment

A decade ago my fiancé and I packed our bags and headed up the coast (15 hours to be exact) to Cambridge, MA. We did all the things one does while living in New England: picked apples, played in leaves, visited the Cape, cheered for Tom Brady…

While my other half dived into his law school studies, I continued down my PR-focused career path. It was 2008, and I was coming out of my first job with global PR firm, FleishmanHillard. I had spent a year and a half working under a strong leader that taught me all the great basics of PR. My accounts included Thomasville Furniture, Krispy Kreme Doughnuts, Cheerwine and Newland Communities, and my work on these clients solidified my interest in consumer public relations. Finding a job in 2008 was extremely hard. The recession had taken hold, and I was coming from a small town to a big city. Through a networking contact, I was put in touch with a very small firm that had some very big projects. I worked on contract for six months and was able to call some of Boston’s most popular companies my clients, including The Massachusetts Film Office, the Life is good Company and, my personal favorite, The Boston Athletic Association/Boston Marathon.

From there, I transitioned to working with my sister. Having recently moved herself and her company to New York, she was serving small business clients in lifestyle and beauty. I learned to conduct desk-side meetings with editors at top magazines in NYC, advise on seasonal designs for jewelry and travel accessories and dabble in this new thing called…social media. That’s right. We kicked off blogs, twitter and Facebook for each of our clients.

Once my husband finished law school, we decided to stay in the Boston area. I secured a job at a locally-focused mid-sized firm working on accounts including Mohegan Sun, The Preservation Society of Newport County, Simon Malls, The Boston Wine Expo, FELD Entertainment and a handful of local restaurants and bars. I did everything from media list building to new business pitches. I staffed events and directed celebrities where to stand and smile. I met professional players from every Boston team, and I was able to taste the food and test the scene at some of the city’s newest restaurants.

I finished my New England “stint” at a fantastic national mid-sized firm. Their client roster was more tech-focused, but I felt the need for a change in my experience. The company offered an integrated approach for its clients, so I learned how to incorporate all aspects of communications including social, digital and marketing into my traditional public relations knowledge. This was extremely valuable as it’s now becoming the standard for many agencies.

I’ve stood in Fenway while it was empty. I shook Edleman and Gronk’s hands (Again, Pats fans? Anyone?). I watched the leaderboard for the Boston Marathon be changed manually in the pressroom of The Copley Hotel. I received exclusive tours through off-limit rooms in the Newport mansions. I.met.Martha.Stewart. But even more, I watched a city I loved grow while working among the smartest people in the biz.

Our three-year plan turned into 10, and along with these career milestones, we mixed in amazing friends and two babies. But, coming out of our 11^th winter (40 feet of snow if you average 3.5 feet each season!), we turned to each other and said: “OK. What’s next?!” It wasn’t really a hard question to answer, as we were both born and raised in the Tarheel State. So we packed up our things and, as the song goes, headed down south to the land of the pines.

When returning to NC, there was little doubt as to where I’d try to bring my experience. I was going to offer it to Dana, the woman who taught me most all of the skills that allowed me to gain it in the first place. The mentor, who gave me my first job, guided me through how to do it and then set me free when it was time. So, here I am, home again, home again. And I couldn’t be more thrilled to be part of this team. I have no doubt they will teach me the ins and outs of this city that has grown two-fold since I drove away from it 10 years ago. I’m excited to make my new memories and reach my next round of milestones here at Clairemont Communications.

You can follow Kelli on Instagram @kbealefletcher

Fear Versus Excitement

October 16, 2018July 15, 2022 Clairemont InternBlog, Professional Development, The Clairemont TeamAttitude, Challenge, professional development, skydivingLeave a Comment

“The only difference between fear and excitement is your attitude about it.”

I have heard this saying, unknown in its origins, a few times. I found myself thinking about fear versus excitement as I sat in a small plane this past weekend. At 13,500 feet I was going to jump out of the plane and free fall for 60 seconds before gliding the rest of the way back to solid ground under a parachute. I love challenging myself and taking risks, and I have always wanted to skydive. However, in that moment I was struggling to gauge my feelings as the seconds ticked away and the plane climbed closer and closer to my jumping point.

Was I scared or excited?

Normally, I would not have so much time to think over my feelings. Most challenges in life pop up unexpectedly, unlike this thrill of a challenge that I had marked on my calendar for two weeks. Still, I do not think I fully considered the absurdity of jumping out of a plane. Then, with the actual fall looming in front of me, as the plane rose above the clouds and the plane door slid open, I had no choice but to fully confront the question of fear versus excitement. In that moment I realized the choice was entirely mine to make. “The only difference between fear and excitement is your attitude about it.”

I was tandem skydiving, meaning that a certified professional was strapped to my back, and they would pull the parachute and steer us to the landing strip. Just as we were about to jump, with my legs hanging out the side of the plane, my partner leaned down and said to me, “Remember to smile.”

For me, the only way I was returning to the ground would be under a parachute. Why let fear cloud an experience that could be entirely positive? So I decided to be excited and smile … and I helped myself by not looking down while sitting on the edge of the plane. When leaping into daily challenges and adventures, I think it is best to keep your head up anyways.

I loved every second of the free fall and could not believe the distance between my feet and the ground once the parachute opened. This was a thrill I could never forget, but it was also a lesson to take with me. Attitude is a choice, and when given a choice, I think it is better to choose the positive. Choose excitement over fear, determination over defeat and satisfaction over regret. Most people do not go skydiving every day, but every day has challenges and the opportunity to approach them with a positive and excited attitude.

Written by Clairemont intern Kaitlyn Karcher, a senior at UNC.