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Tag: Vita Vite

Vita Vite nominated for the News and Observer’s 2022 Raleigh’s Best

Vita Vite nominated for the News and Observer’s 2022 Raleigh’s Best

August 3, 2022January 31, 2023 Olivia NolesClairemont Client NewsClairemont Communications, Public Relations, Raleigh PR Agency, Vita Vite

Congratulations to our client, Vita Vite, a local art gallery and wine bar with locations in downtown Raleigh and North Hills, for being nominated for The News and Observer’s 2022 Raleigh’s Best!

The News and Observer’s Raleigh’s Best contest is designed to engage the community in celebrating the Raleigh places, restaurants and local businesses we love. The News and Observer asks Raleigh locals to nominate and vote for their favorite businesses.

Vita Vite was nominated as one of Raleigh’s Best in the Eat & Drink, Wine Selection category. Visit this link to vote for Vita Vite! Voters can submit one ballot per day through August 19.

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Client Spotlight: Vita Vite in This is Raleigh

Client Spotlight: Vita Vite in This is Raleigh

September 15, 2021January 31, 2023 Olivia NolesBlog, Clairemont Client News, Restaurant PR + Hospitality PRPublic Relations, Raleigh PR Agency, This Is Raleigh, Vita Vite, Vita Vite Raleigh

We loved seeing our client Lindsay Rice of Vita Vite featured in This Is Raleigh as part of their “interviews with locals” series.

In the interview, Lindsay details her love for Raleigh and how she started Vita Vite, an art gallery, wine bar and event space with two locations in Raleigh, one downtown and one in North Hills.

Lindsay was raised in a family that puts emphasis on time together around the table. This value combined with her background in the arts and love for travel inspired her to start Vita Vite.

Vita Vite has a relaxed, unpretentious environment where customers can sit in comfortable seating sections while enjoying wine, beer and charcuterie. It showcases Southern artists and focuses on wines from predominately small, family-run wineries around the world.

Click here to read the entire interview and to learn more about Vita Vite!

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What does a PR agency do? The Vita Vite Lifestyle

What does a PR agency do? The Vita Vite Lifestyle

July 24, 2018February 21, 2023 Clairemont InternAwards, Blog, Case Studiesaward winning PR, Creative PR, Creative Tactics, event PR, facebook for restaurants, PR for restaurants, Raleigh PR, Raleigh PR Agency, Vita Vite

Vita Vite, a wine bar and art gallery in downtown Raleigh, had quickly surfaced as a local hotspot since its grand opening in 2015. With her growing customer base, owner Lindsay Rice sought to leverage her Facebook social media presence to increase awareness, engagement and on-site traffic. Vita Vite turned to Clairemont Communications to craft a creative Facebook strategy that would transform casual observers into active, lifelong fans.

STRATEGY

Our objective was to increase Facebook followership by at least 25 percent by the end of 2017. Clairemont’s campaign portrayed Vita Vite not just as a wine bar but ultimately as a cultural lifestyle. To forge an emotional connection, Clairemont showcased the ways fans enjoyed Vita Vite. For example, since the target demographic valued fitness, friendships and their four-legged pup friends, content highlighted Vita Vite’s pooch-friendly porch, “Sip and Sweat” exercise classes and even board games for girls’ nights. The campaign solicited personal feedback (“Which Vita Vite nook is your favorite?”) and Vita Vite-themed personality quizzes (“Red, white or rose today?”). Vita Vite partnered with organizations like barre3 Fitness Studio and the Downtown Raleigh Alliance for social media takeovers to increase visibility along with advertised posts.

EXECUTION

To ensure quality from start to finish, Clairemont held weekly client calls to discuss our strategy and tactics, aligning each phase with client objectives. Checklists and thorough calendars guided the social media calendar, and Clairemont provided on-site support to capture, deliver and evaluate the content.

RESULTS

Clairemont’s initiative increased Facebook followership by 42 percent by the end of 2017 as well as increased engagement by 1.5 percent; this was a particularly notable byproduct since average Facebook engagement decreased by 20 percent in 2017 across all industries. In addition, Vita Vite reported one of its most successful sales years to date and a full schedule of sold-out events that increased traffic and revenue.

As a result, Vita Vite secured awards like “Best Place to Get a Glass of Wine” and “Best Girls’ Night Out Spot,” and owner Lindsay earned the Top 40 Under 40 and Women in Business awards from the Triangle Business Journal.

The work Clairemont Communications conducted in partnership with Vita Vite earned an Award of Excellence by the North Carolina Public Relations Society of America (NCPRSA). We are proud that this campaign represents one of the 190 awards we’ve received since starting Clairemont in 2010.

Congratulations to Vita Vite owner Lindsay Rice who is launching her second VV location this August in North Hills!

To read more about the work we do with clients, please visit the case study section of our blog.

Image courtesy of Vita Vite.

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Vita Vite: Cheers to 2 Years

Vita Vite: Cheers to 2 Years

December 15, 2017January 31, 2023 Cherith AndesBlog, Clairemont Client News, Restaurant PR + Hospitality PRanniversary celebration, Restaurant PR, restaurant PR in raleigh, Vita Vite, wine bar, wine bar in Raleigh

We’re just going to pause right here and take a minute, a minute to congratulate and celebrate one of Clairemont’s beloved clients. This December, Vita Vite — a wine bar + art gallery + event space in Downtown Raleigh — celebrated its second anniversary. Clairemont had the immense privilege of helping to unveil Vita Vite to Raleigh in 2015, and we were equally as thrilled to celebrate year number two with owner Lindsay and her team.

Congratulations! We can wait for all the great things to come next year!

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What Does a PR Agency Do? Vita Vite Creates “Raleigh’s Sunday Spot”

What Does a PR Agency Do? Vita Vite Creates “Raleigh’s Sunday Spot”

December 12, 2017January 31, 2023 Clairemont InternAwards, Blog, Case Studiescommunity events, increasing sales, PR Agency, PR Awards, PR case studies, raleigh restaurant PR, Restaurant PR, Vita Vite, what does a PR agency do

Two Decembers ago, Lindsay Rice opened Vita Vite, a wine bar and art gallery in downtown Raleigh’s warehouse district, and the concept quickly became a hotspot for locals to gather for a glass of wine after work or to sit by the fireplace on a date night. While Vita Vite attracted steady traffic throughout the week, especially on Fridays and Saturdays, the typical Sunday crowd was smaller. Clairemont Communications help designed a creative approach that would bolster the number of Sunday Funday guests at Vita Vite.

Strategy

Targeting downtown Raleigh businesses and residents, Clairemont devised an events-based campaign, leveraging Vita Vite’s event space to host fun happenings on Sundays and position the wine bar as “Raleigh’s Sunday Spot.” Clairemont’s goal was to increase guest traffic on Sundays by the end of 2016 by planning and executing community events that would attract at least 50 people on-site. We planned to share engaging content from these events as a part of a larger strategy to increase followership on Vita Vite’s Facebook page.

Execution

Since Vita Vita is located in a vibrant downtown location, Clairemont identified a ready-made audience all within walking distance of the wine bar’s front door. Our research revealed that downtown Raleigh residents enjoy exercise, value social activities (that include their pets) and believe strongly in supporting local businesses. As a result, Clairemont crafted an event series that creatively targeted each of these preferences. We decided to push the boundaries and combine several favorite activities into a few key events to “pack a punch.” The best part? The soirees would be just a short stroll from their own homes and businesses!

Sweat and Sip: To tap into the active lifestyle of this demographic, Clairemont partnered with Barre3, a popular Pilates studio, to host an exercise-meets-wine experience in Vita Vite’s event space. After class, participants received a complementary glass of wine, bubbly or beer to allow them to experience the wine bar and socialize with friends. The first Sweat and Sip filled to capacity and was such huge hit that we immediately planned additional events with other downtown Raleigh fitness studios, such as Core Power Yoga and Cirque de Vol. This event also gave Vita Vite a chance to showcase its large event space behind the main bar area. Many attendees commented that they were very impressed by the space and had no idea it was even there.

Pooches on the Porch: We let Vita Vite’s porch go to the dogs on Sundays –literally. Vita Vite partnered with Unleashed, a healthy minded pet store located nearby, to set up a treat table where guests and their dogs can create “doggie bags” of natural and organic snacks. Pet owners lounged on the porch with wine and took selfies in the pet photo booth with their pooches, and the dogs played with wine-shaped dog toys. We encouraged guests to share their puppy portraits on social media and tag Vita Vite to increase online reach and visibility.

Results

In direct correlation with our stated objectives above, we helped bring more people to Vita Vite on Sundays by planning and executing events that attracted approximately 100 people on-site. We were able to increase our Facebook followers by almost 200 percent, as well as engage additional followers when partners shared on their channels. Clairemont’s creative events program boosted business on Sundays, and Vita Vite continued to developed business relationships and gained new regular customers.

The work Clairemont Communications conducted in partnership with Vita Vite earned an Award of Excellence for Creative Tactics from the North Carolina Public Relations Society of America. It also won a Silver Award in Event Marketing from the Raleigh Public Relations Society. We are proud that this campaign represents one of the 175 awards we’ve received since starting Clairemont in 2010.

To read more about the work we do with clients, please visit the case study section of our blog.

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