Vita Vite: Cheers to 2 Years
We’re just going to pause right here and take a minute, a minute to congratulate and celebrate one of Clairemont’s beloved clients. This December, Vita Vite — a wine bar + art …
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Writing Copy: When in Rome
Active verbs, lean sentences, compelling facts. We’ve heard all the tips and tricks to crafting copy, and it’s one of things we love to do at Clairemont! This fall, we had the privilege to pen …
Read More →What’s in a (Restaurant) Name?
Remember Romeo and Juliet, Shakespeare’s love-trodden saga? In her pivotal monologue from the balcony, Juliet proffers the query, “What’s in a name?” as she weighs the merits of pursuing Romeo.
Shakespeare and marketers share something in …
Read More →Facebook Ads: Targeting Diners
Is organic Facebook content dead for restaurants, dwarfed by promoted posts and paid ads?
The Wall Street Journal reported that Facebook post impressions declined 35 percent in the first quarter of 2015, while a study by …
Read More →How to Engage Millennial Diners
As consumers, millennials pack a punch.
Not only is this burgeoning demographic considered the nation’s trendsetter, it’s also projected to spend a whoppin’ $200 billion annually starting in 2017. Exploratory and brand-loyal millennials foster repeat …
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