Copy Matters: YETI’s “Rare Air”
I’ll have to rope a nameless good friend into this post. Friend X has a small penchant for YETI products. And by “small” I mean “monopolizing the kitchen cabinet at an impressive …
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Copy Cat: Hallmark Hacks
The perfect birthday card. Ah, the elusive unicorn of celebrations and parties. I cringe to count how many hours I’ve spent in Target deliberating between this cutesy shoe motif, this edgy humorous layout or that …
Read More →Writing Copy: When in Rome
Active verbs, lean sentences, compelling facts. We’ve heard all the tips and tricks to crafting copy, and it’s one of things we love to do at Clairemont! This fall, we had the privilege to pen …
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