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Tag: copy cat

Copy Cat: Hallmark Hacks

Copy Cat: Hallmark Hacks

November 30, 2017January 31, 2023 Cherith AndesBlog, Copy Cat, Marketingad copy, ad writing, copy cat, copy writing, marketing writing, pr strategy, PR writing

The perfect birthday card. Ah, the elusive unicorn of celebrations and parties. I cringe to count how many hours I’ve spent in Target deliberating between this cutesy shoe motif, this edgy humorous layout or that blasé cake/candles/my-how-good-you-look card. While I’m sure its no easy feat churning out hundreds of soiree-themed slogans, birthday cards seem to strike the perfect (or imperfect!) balance of cheesy and cliche.

…until a recent afternoon in Rite Aid, of all the places. I stumbled on a card brand that snagged my attention but not just because of the clever copy.

It was the placeholder behind each card that piqued my interest.

When a particular card runs out, Shoebox — a Hallmark brand –– leverages this empty space as an opportunity to engage with customers and showcase its voice. Shoebox touts itself as “the perfect way to make someone laugh out loud. These sometimes edgy, irreverent takes on real life are surprising, hilarious, often inappropriate and always timely.”

The empty card slots were slathered with copy like this:

In a word: unexpected. In two: delightfully unexpected.

The witty whims were a surprise almost as much as the creative placement. So a big thumbs up to Shoebox for spying this opportunity to make an impression and increase a form of dialogue with its customer base. I’ll certainly be checking out the Shoebox cards section before my next birthday bash.

And that’s not all. Want to see our favorite (and not-so-favorite) copy? Check out other copy cat blogs!

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Copy Cat: The Piddling Puppy

Copy Cat: The Piddling Puppy

April 27, 2016January 31, 2023 Cherith AndesBlog, Copy Cat, MarketingAnne Lamott, Bird by Bird, copy cat, good writing, how to write, writing copy

I’ll admit it. I’m a sucker for a good quote.

I’m not referring to glib cliches like “Live, laugh, love” or taglines such as “Sweat is just fat crying.” (Ew!) You can keep those t-shirts.

Skilled writers curate powerful verbs, adjectives and nouns. They shuffle, chop, revamp and refine until the sentence magically teleports an image from their brains into yours like a hologram. In the end, you forget you’re even reading.

One of these gurus is Anne Lamott. (If you haven’t read “Bird by Bird,” don’t walk; fly to Amazon.com and order your copy.) Anne’s thoughts are an effortless yet razor-sharp combination of humor and poignancy.

Writers’ minds are prone to wander. (What? Sorry, I was checking Facebook.) In Bird by Bird, her guide to writing, Anne encourages young authors to cultivate patience during the writing process. We need to gently train our minds to return to the task, a point she emphasizes in this sentence:

“Try looking at your mind as a wayward puppy that you are trying to paper train. You don’t drop-kick a puppy into the neighbor’s yard every time it piddles on the floor. You just keep bringing it back to the newspaper.”

Puppy. Sure, I can see myself as a puppy. Eager, cheerful, adventurous. And puppies are…wait, drop-kicked?! Heaven forbid we mistreat our four-legged friends!

That mild shocker drives her point home. Her metaphor crafts a mental picture of an emotionally laden yet familiar experience. Forget “use the bathroom” or “have an accident.” Nope, Anne chooses short, punchy verbs that you probably won’t find in a formal textbook. Piddle. And you know what? I got it.

From piddling puppies to smacking lips, we’re seeking eye-catching copy. Check out our picks so far!

 

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Copy Cat: Octopus Bowl

Copy Cat: Octopus Bowl

March 14, 2016January 31, 2023 Jasmin SessomsBlog, Copy CatAgency, bowl, copy cat, Creative copy, octopus, Raleigh PR Agency, ZGalllerie

I love the work that we do for our clients. Have I mentioned that before on the blog?

A few days ago, while prepping for the Charleston Wine and Food Festival for our client Il Palio, I found myself thinking a lot about octopus – and no, on this occasion it wasn’t Chef Teddy’s grilled octopus. I was trying to figure out the best way to create an octopus-themed table at the festival to showcase Chef Teddy’s amazing grilling skills for such an interesting dish. I ran across this octopus bowl on Zgallerie and could not resist it, but the inventive copy was the very best part of the page – maybe even the best part of my day.

“Entertain in high style with our sea life inspired Octopus bowl. Fill with your favorite bottled beverages making the perfect statement for a festive fete. For decorative distinction, the piece has been finished in a silver hue, showcasing the multi-dimensional characteristics of the grandiose eight-legged marine animal. For ease of use, the bowl dispenser has been designed to be easily removed from its octopus base for refilling or cleaning. Crafted out of aluminum.”

Initially, I was merely doing research for Il Palio, but I gradually discovered my new love for this octopus vessel. I wanted one for my house because of the words that were listed on the website. I wanted to entertain in high style with my octopus bowl filled with San Pellegrino to make a perfect statement at my next festive fete. Wait, I’m not planning a “festive fete” anytime soon.

The most amazing part of this entire search is that prior to reading the copy I didn’t have the personal desire to purchase an octopus bowl. I don’t need an octopus bowl. I wanted it because of the way that it was written by Zgallerie! I bet this post has you planning your next party with this grandiose eight-legged marine animal!

Want to see the fun we have at Clairemont? Follow us on Facebook here.

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Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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