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Tag: Creative copy

Copy Cat: Octopus Bowl

Copy Cat: Octopus Bowl

March 14, 2016January 31, 2023 Jasmin SessomsBlog, Copy CatAgency, bowl, copy cat, Creative copy, octopus, Raleigh PR Agency, ZGalllerie

I love the work that we do for our clients. Have I mentioned that before on the blog?

A few days ago, while prepping for the Charleston Wine and Food Festival for our client Il Palio, I found myself thinking a lot about octopus – and no, on this occasion it wasn’t Chef Teddy’s grilled octopus. I was trying to figure out the best way to create an octopus-themed table at the festival to showcase Chef Teddy’s amazing grilling skills for such an interesting dish. I ran across this octopus bowl on Zgallerie and could not resist it, but the inventive copy was the very best part of the page – maybe even the best part of my day.

“Entertain in high style with our sea life inspired Octopus bowl. Fill with your favorite bottled beverages making the perfect statement for a festive fete. For decorative distinction, the piece has been finished in a silver hue, showcasing the multi-dimensional characteristics of the grandiose eight-legged marine animal. For ease of use, the bowl dispenser has been designed to be easily removed from its octopus base for refilling or cleaning. Crafted out of aluminum.”

Initially, I was merely doing research for Il Palio, but I gradually discovered my new love for this octopus vessel. I wanted one for my house because of the words that were listed on the website. I wanted to entertain in high style with my octopus bowl filled with San Pellegrino to make a perfect statement at my next festive fete. Wait, I’m not planning a “festive fete” anytime soon.

The most amazing part of this entire search is that prior to reading the copy I didn’t have the personal desire to purchase an octopus bowl. I don’t need an octopus bowl. I wanted it because of the way that it was written by Zgallerie! I bet this post has you planning your next party with this grandiose eight-legged marine animal!

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Copy Cat: Enrobed in Chocolate

Copy Cat: Enrobed in Chocolate

February 2, 2016January 31, 2023 Jasmin SessomsBlog, Copy Cat, MarketingClairemont Communications, Creative copy, creative PR agency, Marketing, Shortbread Cookies, Trader Joe's, Trader Joe's Cookies

Have you ever spotted the creative copy throughout the aisles at Trader Joe’s? I experienced the Mini Dark Chocolate Mint Stars a couple weeks ago and fell in love. I’m not sure if it was the copy on the box or the flavor of the cookies that took my breath away and left me reaching for another. Before you even open the package, the copy suggests that you are about to eat “A truly stellar cookie.” And Trader Joe’s is not over promising with this copy.

“Rich, crumbly mini star-shaped chocolate shortbread cookies infused with the bright flavor of peppermint, enrobed in luscious dark chocolate and sprinkled with nonpareils. Talk about being star-struck!”

This mint chocolate shortbread cookie has been “enrobed” in dark chocolate and is ready to set your taste buds on fire. Enrobed? Yes, that one single word is enough to make me want to purchase a box or two.

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The copy is full of descriptive verbs that make my mouth water and set my soul on fire! The cookie is described as minty, chocolaty with a special star power. Still not enough good copy to make you run to Trader Joe’s? Check out this nugget:

“Give a box as a gift to those friends who really shine. Serve them as dessert to make an ordinary dinner party truly stellar. Or, enjoy them all yourself and keep their star-power your little secret.”

As PR professionals, we are always talking about copy the good, the bad and the ugly. Read more of our copy cat posts here!

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