The Head-Tilting Idea
Ideas in Action
Hoedown Showdown: A master-planned community threw a barn-raising themed event to celebrate its first anniversary. To transform this internal milestone into a media-worthy moment, Clairemont concocted the ultimate “dancing with the stars” competition. Media were invited to compete in the square-dance competition dubbed “the hoedown showdown” for a chance to win $1,000 to donate to charity of their choice. This unexpected boot-scootin’ bonanza captured the attention of busy media, landing coverage across the Triangle.
LEKKER’s 24 Hour Tour: Fans flocked to see North Carolina’s newest star — one that made its debut for just 24 hours in Greensboro. The celebrity made appearances at everything from restaurants and boutiques to morning TV shows and even on stage at a live band performance. The guest celebrity? A Dutch fashion bicycle making its debut in the United States. Clairemont positioned the LEKKER bike as a celebrity that spent its first American day doing photo opps, “signing autographs” and meeting its new fans. Clairemont transformed a typical product launch into an anticipated debut, garnering fans, securing bold coverage and topping the season’s holiday shopping list.
Wrangler Dave Launches the Railinc CowParade: When Railinc, IT provider to the rail industry, asked Clairemont to give them some creative ideas to promote its sponsorship of CowParade North Carolina, we said we’ll do you one better and give you something no other sponsors have! We’ll give you a cowboy! Clairemont’s Wrangler Dave became the official cowboy of the Railinc cow. In full cowboy getup Wrangler Dave starred in videos and on the Clairemont-created landing page talking about how supporting mooovelous causes like the CowParade made Railinc an udderly amazing place to work. We collaborated with the 16-year-old artist selected by Railinc to paint their cow to include QR codes in the cow’s design, linked the landing page. Railinc employees were invited by Wrangler Dave to participate in a cow-naming contest, a photo contest and to join Wrangler Dave at CowParade events. During Raleigh’s First Fridays while Railinc’s cow as on parade, Wrangler Dave hosted “Chow Cow,” a promotional game that highlighted career opportunities and helped boost Railinc’s employment!