Skip to content

615-294-1886

d@clairemontcommunications.com

Clairemont Communications

Clairemont Communications

  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us
  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us

WHAT DOES A PR AGENCY DO? PDQ Blogger Campaign

March 3, 2015July 15, 2022 Tracy LathanBlog, Case Studies, Public Relations, Restaurant PR + Hospitality PRaward winning PR, Clairemont Communications, food pr, Raleigh PR Agency, Social Media

Client: PDQ (People Dedicated to Quality)

Situational Analysis

PDQ, which stands for People Dedicated to Quality, is a fast-casual restaurant that specializes in hand-battered chicken tenders and offers a full menu of fresh, made-to-order items, including daily cut fries, hand-spun milkshakes and fresh salads. Founded in Tampa, Florida in 2011, PDQ opened its first North Carolina location at the end of 2012 and now has five locations in the Triangle. As PDQ quickly expanded in the area, managers wanted to introduce moms and families to the restaurant and build awareness of the company’s brand.

PDQ turned to Clairemont Communications to introduce influential moms to one of the newest fast-casual dining options and raise awareness about the restaurant’s dedication to freshness and quality. With no microwaves or freezers in the restaurant, Clairemont wanted to educate moms that there are healthier options available when they need to feed their families on the go. Clairemont created an event that directly targeted PDQ’s key audience of moms and in turn created loyal PDQ brand ambassadors.

Planning

Based on our primary and secondary research, Clairemont established the following objectives to achieve brand awareness for PDQ:

  1. Increase awareness of PDQ by securing at least five bloggers to attend the event.
  2. Secure 15 social media mentions.

We offered two seating times – a late lunch and an early dinner – to better increase our chances of coordinating with their schedules. Since PDQ is a family restaurant, we also decided to open the event to the bloggers and their families so they would get the true experience.

Because the Clairemont team knew that the bloggers would be live tweeting and posting pictures on Instagram, we created a document with the attendees’ handles so we could make sure PDQ’s social media team tagged them and responded accordingly. Additionally, we worked to identify which bloggers had allergy concerns and coordinated with PDQ to develop a document that detailed menu items’ ingredients to answer any allergen or dietary concerns.

Execution

To maximize engagement in-person and through social media, Clairemont focused its efforts for the mom blogger event in the following areas:

  • Creating the Dining Experience for Moms: To get the full experience, we directed them to the counter to order directly from the menu. As most of them had never been to PDQ, we encouraged them to ask the staff questions. This allowed employees to demonstrate their knowledge of the brand and its menu, while showcasing their excitement for PDQ. It also allowed the bloggers to experience how easily menu items can be customized as part of a regular PDQ visit and not just at a special event.
  • Engaging the Kids: With two moms on the Clairemont team, we know that the key to happy moms is happy kids! The children of the mom bloggers were treated as VIPs at the event. They were given behind-the-scenes Fresh Tours of the kitchen where they were invited to make their own shakes and to try the “potato punch down” that PDQ uses to make fries.
  • Onsite Support: Two members from the Clairemont team staffed each of the sessions to engage with the bloggers, distribute information and take pictures to be shared on PDQ’s social media channels.

Evaluation

The PDQ executive team attributes this event to helping put the brand on the map in the Triangle region, and Clairemont successfully exceeded our objectives within our budget as follows:

  1. Secured attendance of 14 bloggers, exceeding our goal of five, which ultimately resulted in 10 blog posts. In aggregate, these 10 blog sites receive approximately 212,865 unique site visitors per month.
  2. Secured 21 social media mentions, exceeding our goal of 15 posts, which were visible to more than 42,000 combined followers.

Additionally, the bloggers provided feedback, stating that this was one of the best-planned and executed blogger events they had attended. They were impressed by the food, service, the allergy information and the special way their children were treated. Overall, Clairemont effectively engaged a group of vocal, visible bloggers, many of whom have become regular customers and PDQ brand advocates.

 

Comments

comments

Read More

Post navigation

Previous: Intern Takes Amsterdam
Next: Blurred Lines: Mixed-Use Communities

2 thoughts on “WHAT DOES A PR AGENCY DO? PDQ Blogger Campaign”

  1. Pingback: Clairemont Communications | It's October - Are We Still Seeing Pink? - Clairemont Communications
  2. Pingback: Clairemont Communications | The Meaning of a PR Award - Clairemont Communications

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Categories

  • APR
  • Awards
  • Blog
  • Case Studies
  • Clairemont Client News
  • Copy Cat
  • Counselors Academy
  • Entry-Level PR Job
  • Fashion
  • Free Advice
  • Furniture PR
  • Hiring a PR Firm
  • In Our Community
  • Inspirational
  • Internal Communications
  • Marketing
  • Oh Momma Monday
  • On the Record
  • Owning a Business
  • Photo of the Week
  • PR People
  • Professional Development
  • Public Relations
  • Raleigh PR Agency
  • Real Estate PR
  • Restaurant PR + Hospitality PR
  • Social Media + Influencer Engagement
  • Starting a business
  • Sustainability
  • The Clairemont Team
  • Travel
  • Trends
  • Wonderfully Random

clairemontcommunications

Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
This spring, Ali de la Vega is joining the Clairem This spring, Ali de la Vega is joining the Clairemont team as an intern! Ali is a Junior at NC State who prides herself in being a daughter and a Christian as well as an amateur athlete, overachiever and older sister. Learn more about her background and how she found a love for PR on our website!
If you could change one thing about Instagram, wha If you could change one thing about Instagram, what would it be? Comment 🙋🏼‍♀️🙋🏿‍♀️🙋🏽‍♀️ if you said, “I’d bring back the chronological feed.” Well, the chronological feed could be returning in 2022! Visit our blog to read the 2022 recent Instagram updates and how your Instagram strategy should change.
Many people don’t realize it, but a lot of behin Many people don’t realize it, but a lot of behind-the-scenes work goes into creating a successful blog post. Visit our blog to learn the 11 blogging mistakes you’re making, why these mistakes are hurting your blog and how to fix them.
Since TikTok’s success, short-form video has tak Since TikTok’s success, short-form video has taken over social media. With how easy it is to reach new audiences, you should be using short-form video in your business’s social media strategy. Visit our blog to learn how TikTok took over and how to use short-form video for business.
Clairemont is currently seeking smart, responsible Clairemont is currently seeking smart, responsible, creative and hard-working public relations practitioners who are ready to tackle any assignment for an account strategist position! Check out our latest blog post for the job description and further information. #raleighpr #clairemontcommunications #pragency
From new employees to outstanding awards, Clairemo From new employees to outstanding awards, Clairemont has had an amazing 2021. Visit the blog to read Clairemont’s 2021 year in review.
To celebrate the holiday season, the Clairemont te To celebrate the holiday season, the Clairemont team dined at @angusbarn and played a regifted version of White Elephant, a game that has been a Clairemont tradition for years. Visit our blog to read more about the Clairemont team holiday traditions and how they came about.
While you may feel the need to capitalize the word While you may feel the need to capitalize the word “merry” when wishing someone a merry Christmas, merry is not a proper noun, name or event and should only be capitalized when at the beginning of a sentence.
This year, Clairemont was the only agency headquar This year, Clairemont was the only agency headquartered in NC to receive a 2021 Silver Anvil Award on top of two Best in Show awards from NCPRSA and a Queen City award from PRSA Charlotte. Visit our blog and read about the recognition we received in 2021.
Claus is Santa’s last name. A clause is a group Claus is Santa’s last name. A clause is a group of words that contains a subject and a verb. For example, “When he comes to our home, we get gifts.”
Giving back to the Raleigh community is important Giving back to the Raleigh community is important to our team, especially around the holidays. Check out our blog and read about how our team gives back to the community.
Not only are these holiday words often miswritten Not only are these holiday words often miswritten as two words, many are also frequently misspelled. Mistletoe has a silent T and sugarplum is spelled with an A, not an E. Other commonly misspelled holiday words include poinsettia, reindeer, angel, hot cocoa and boughs (of holly). #holidaygram #grammar_tips #grammartips
Chief Mosley is more than just a client and collea Chief Mosley is more than just a client and colleague, he is also a true friend with the kindest soul. He has dedicated most of his life to the fire service, starting as a volunteer and continuing on to roles from firefighter to deputy fire chief. 

While working with the North Carolina Association of Fire Chiefs on a two-year campaign to recruit and retain volunteer firefighters across 15 of the most at-risk agencies in North Carolina, Chief Mosley helped secure 474 new recruits. Visit our blog to learn more about Chief Mosley’s career in the fire service.
Load More Follow on Instagram
Proudly powered by WordPress | Theme: realy-store by inverstheme.