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Do you want to launch a marketing campaign but aren’t sure where to start? Clairemont knows a thing or two about successful campaign strategy.
The first step in developing a strong marketing campaign is crafting a compelling story viewpoint and distinctive theme. Check out some of the resources we’ve provided to guide your campaign development.
The down-to-earth, people-centric approach
Use the Enneagram: Including a dash of personality in your marketing can be an effective strategy to relate to your target audience. One way to achieve this is to work insight from the Enneagram test into your marketing.
Take a Page from Toyota’s Playbook: Toyota’s Super Bowl ad, “Swimming Upstream,” told the story of Jessica Long, a U.S. Paralympic swimmer. The ad’s strong, person-centric storytelling forged an emotional connection between the brand and its audience, leaving a lasting impression.
The bold and attention-grabbing approach
Be Conscious of Color: One surefire way to make your marketing stand out is by selecting a bold theme. This can be as simple as choosing attention-grabbing colors in designs, backed by our research tying psychology to color used in marketing campaigns.
Don’t Be Afraid to Be Different: When Disney had to close all parks due to the COVID-19 pandemic, the company completely rewrote its playbook. By reallocating its focus towards creating digital content for Disney Plus and shopDisney, the company found success outside of its normal playing field.
The humorous, relatable approach
Harness the Power of Ha-Has: The way to many consumers’ hearts is through their funny bones. Effectively using humor in marketing can make a brand seem more approachable and showcase a one-of-a-kind personality. (Extra Tip: Memes are a great social media tool to leverage humor and spotlight your brand’s relatable character.)
Are you still not sure where to start on a campaign? Contact us and let us craft a head-turning marketing strategy for your business.
By Clairemont intern Anne Claire Foreman, a senior at UNC-Chapel Hill.