PR 101: How to Write a Case Study
On my first day at Clairemont, I was introduced to writing case studies. One of my first assignments was to read and analyze previous case studies written by my Clairemont colleagues and complete three on my own.
When Mrs. Hughens gave me this task, I figured it wouldn’t be too difficult. I didn’t realize that the binders for each client would weigh ten pounds and include more than 100 pages – all of which I had to read, summarize and compress into two short pages.
Writing a great case study sounds like a lot of work, doesn’t it? It is. Don’t let it stop you from doing it!
It might feel less cumbersome if you break it into sections.
*Situational Analysis – Who is the client? What are the goals? How did you design the campaign or tactic to help reach the goal?
* Research – What information did you gather to better understand the client, target audiences, challenges, etc., and how did you gather it?
* Planning – Once you completed the research, how did you use it to develop a campaign or tactic that would benefit your client? How did you establish your objectives?
* Execution – What steps did you take to carry out your plan?
* Evaluation – Was the plan successful? How did you measure the success? What would you do differently?
Writing a case study is a great way to increase credibility with potential clients. Since Clairemont is an award-winning agency, I think its important to add these studies to our website. It is also a great way for me to quickly understand Clairemont’s clients and outstanding work.
Editor’s Note: Clairemont enthusiastically welcomes Jasmin Sessoms to our team! Follow this former beauty queen’s journey as she documents her first 30 days in a Raleigh PR agency.