Tag: Raleigh PR Agency

Copy Cat: Octopus Bowl

Jasmin SessomsBlog, Copy Cat, , , , , ,

I love the work that we do for our clients. Have I mentioned that before on the blog?

A few days ago, while prepping for the Charleston Wine and Food Festival for our client Il Palio, I found myself thinking a lot about octopus – and no, on this occasion it wasn’t Chef Teddy’s grilled octopus. I was trying to figure out the best way to create an octopus-themed table at the festival to showcase Chef Teddy’s amazing grilling skills for such an interesting dish. I ran across this octopus bowl on Zgallerie and could not resist it, but the inventive copy was the very best part of the page – maybe even the best part of my day.

“Entertain in high style with our sea life inspired Octopus bowl. Fill with your favorite bottled beverages making the perfect statement for a festive fete. For decorative distinction, the piece has been finished in a silver hue, showcasing the multi-dimensional characteristics of the grandiose eight-legged marine animal. For ease of use, the bowl dispenser has been designed to be easily removed from its octopus base for refilling or cleaning. Crafted out of aluminum.”

Initially, I was merely doing research for Il Palio, but I gradually discovered my new love for this octopus vessel. I wanted one for my house because of the words that were listed on the website. I wanted to entertain in high style with my octopus bowl filled with San Pellegrino to make a perfect statement at my next festive fete. Wait, I’m not planning a “festive fete” anytime soon.

The most amazing part of this entire search is that prior to reading the copy I didn’t have the personal desire to purchase an octopus bowl. I don’t need an octopus bowl. I wanted it because of the way that it was written by Zgallerie! I bet this post has you planning your next party with this grandiose eight-legged marine animal!

Want to see the fun we have at Clairemont? Follow us on Facebook here.

Read More

Photo of the Week- Octocow!

Jasmin SessomsBlog, Marketing, Photo of the Week, , , , , , , ,

What is the plural of Octopus? Octopi? Octopuses? Who knew Octopi would be such a big deal at Clairemont? Our client, Il Palio is attending the Charleston Wine and Food Festival and is planning to feature their specialty dish, grilled octopi. So what’s better than a grilled Octopus on a warm day in Charleston? Spotting an Octocow on the way to afternoon meeting in Durham! Yes, believe it or not we spotted this in the parking lot while making our way to a meeting!

Want to learn more about the work that we do at Clairemont? Read our case study blog posts here.

Read More

Good to Be Alive Virtual Dance Party

Sarah HattmanBlog, Public Relations, The Clairemont Team, , , , , , , , , , , ,

Time flies when you’re having fun! This year marks Clairemont’s sixth year in business, but instead of celebrating with a party or cake, we opted for a virtual dance party. As you probably know, the Clairemont team loves to dance, and this time we took the dancing to our clients.

Let’s face it; we wouldn’t be in business without our fabulous clients. As way to thank them for allowing us to push them out of their comfort zones from time to time, we stepped out of our comfort zones — with singing! For me, singing is something I do in the shower or car but never in public. That is until now.

We invite you to keep the virtual dance party going. Hey, feel free to join in as you watch the video!

Clairemont’s “Good to Be Alive” Video

GTBA Play Button Image

Check out our Hot Light Blink parody, and let us know which one is your favorite.

 

 

 

Read More

Photo Of The Week: Corks and Ribbon

Jasmin SessomsBlog, Photo of the Week, Raleigh PR Agency, , , , ,

Vita Vite, downtown Raleigh’s premiere wine bar and art gallery and Clairemont client, celebrated its official grand opening this week with a ribbon-cutting ceremony. We wanted to put the creative Clairemont touch on the official ribbon, and because wine is an essential part of Vita Vite we decided to create it out of wine corks. Guests were also invited to leave their mark on the newest business in the Warehouse District by putting their thumbprint on canvas to create a one-of-a-kind piece of artwork that will be displayed in Vita Vite to commemorate the occasion.

Want to learn more about the work that we do at Clairemont? Be sure to check out our case study blog posts!

Read More

On the Record: Relevant Releases

Sarah HattmanBlog, On the Record, Public Relations, , , , , , ,

I recently read an article by Ann Wylie in “Tactics” entitled “Think Like a Reporter: Make Your Release Relevant to the Reader,” and it took me on a trip down memory lane. I have a vivid memory of sitting in a newsroom and watching the assignment desk editor walk over to the fax machine (yes, it’s been a while since I was in the news business), pick up a large stack of news releases and sift through them to read the headlines. The headlines were read in comical voices, and then the entire pile went directly into the recycling bin.

As a journalist turned PR pro, this memory now makes me cringe. No one wants his or her news release to end up in the trash, but the truth is that it happens all the time in newsrooms. For this installment of “On The Record,” I decided to share my thoughts on developing a more meaningful news release and relationships with the media.

 

Don’t know where to start? Check out these four questions to ask before writing a news release.

Read More