Skip to content

615-294-1886

d@clairemontcommunications.com

Clairemont Communications

Clairemont Communications

  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us
  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us

Tag: Pinterest

Reviving Pinterest

Reviving Pinterest

July 27, 2017January 31, 2023 Cherith AndesBlog, Marketing, Social Media + Influencer EngagementPinterest, Pinterest Lens, Pinterest strategy, social media strategy, Visual Search

“What should I cook for dinner?”
“Girl, where did you get those shoes?”
“I totally want that couch.”

As visual creatures, our daily lives brim with images and scenes that spark curiosity. Yet somehow when we whip out the Smartphone to Google “that thing,” words can fail us. Rather than curating images of lavendar damask sofas, we find ourselves overrun by snapshots of odd zoo animals.

Pinterest Lens

A long-time advocate of discovery, Pinterest rolled out a new feature in February to solve our search conundrum. Pinterest Lens allows users to snap a photo of an item using a Smartphone. Pinterest then analyzes the photo, generates related search terms and curates similar images from pins across the platform. Point your camera phone at dining room table, and Pinterest will display not only similar furniture but also images of fully decorated rooms featuring dining room tables.

And the discovery doesn’t stop with fashion and decor. Snap a picture of ingredients in your fridge, and Pinterest can suggest recipes for dinner. (We’re waiting for someone to harness Pinterest Lens to aid lost pet searches!) Already see a pin you love? Just tap the circle in the lower right-hand corner of each pin, and Pinterest Instant Ideas will populate similar pins — as if you snapped the picture in Lens yourself.

A Revived Business Platform?

For a platform that seemed to be fading, this rollout could be the the 180-degree turn Pinterest needs. To date, few — if any — other platforms can generate searches based on visuals — even Google, considered the world’s most popular search engine.

For businesses, Pinterest Lens provides ample reason to beef up and diversify your pinning strategy. Shoe designers covet this easy access to could-be fashionistas, or home builders can tout everything from floor plans to kitchen designs to potential homebuyers. And note that your descriptions and keyword strategy will be vital here, since Pinterest may use your pins’ verbiage and tags to locate your pictures. (However, as a side note, don’t bother with hashtags.) In addition, populate your boards not only with pictures of your product but also your product in multiple larger contexts.

While Pinterest may not have the chops yet to rival Amazon’s e-commerce, it’s new features suggest that they’re back in the game. Check out a few other new storytelling hacks on social media!

 

Read More
Fashion Q&A with Fabellis

Fashion Q&A with Fabellis

May 9, 2016January 31, 2023 Jasmin SessomsBlog, Fashion, MarketingBlog, blogger, Fabellis, Lucette Grace, Meredith College, Pinterest, Smart shopper, style trends

Last week I had the chance to steal a bit of a great blogger’s time – Ashley of FabEllis. I was super excited to grab a coffee with her at Lucette Grace and pick her brain about all things fashion and her experience as a blogger. Her personal passion is encouraging women. Ashley explained that she is dedicated to showing women how to embrace their God-given beauty!

What sparked your blogging journey?

I attended Meredith College and majored in communication with a minor in professional writing. My dream was to work for a magazine, and jobs were scarce in 2008. A friend of mine suggested I begin a blog. After doing some research I started my own blog in 2010. The blog has expanded over the years, even during a wedding and a move. My original vision was a beauty blog, but I decided to add fashion and lifestyle.

How did you come up with the blog name FabEllis?

God gave me the name. The name is a play on the word fabulous. My maiden name is Ellis, so that’s how FabEllis was created.

What inspires your style?

I have to admit, I love vintage style and old shows. Pinterest is my go-to site to find out how to wear different pieces, and I even research ways to style my clothes. The older I get the more comfortable I am with my style.

What is one piece of clothing that every woman should have in her closet?

I think it is a toss up between a white button up and a midi skirt. Midi skirts are work appropriate and church appropriate. I even wear them with chucks on the weekend.

How do you save money when shopping?

It is an art! My husband makes fun of me because I have joined every rewards program possible. My advice sign up for emails and text alerts. I use retailmenot.com and ebates.com. Always make sure to shop the clearance racks!

What is the best way to find amazing pieces in the thrift store?

Try to have something in mind when shopping in thrift stores. Sometimes thrift stores can be overwhelming and all items can run together. Make sure to enter the store with a strategy, try things on and never skip the blazer section. I have found my best coats and blazers in the thrift store.

What was your ultimate thrift store find?

Definitely my J. Crew blazer for $20.00. The jacket was worth more than $200.00!

In your opinion, what is one trend that we shouldn’t pass up this summer?

Add a little drama to your wardrobe with a few off the shoulder dresses and tops.

If you could sum up your style in three words, what would they be?

I would describe my style as classic, sophisticated and lady-like.

Do you have any words of advice for women taking a leap of faith and monetizing their blog?

Live your dreams. Our society has made us scared to take risks these days. You deserve to be happy and you can make money from your talents!

Want to read more of our fashion favorites? Check out our fashion posts here.

Read More
The Beauty of Raleigh PR: Day 16 – #pinterest

The Beauty of Raleigh PR: Day 16 – #pinterest

January 29, 2015January 31, 2023 Jasmin SessomsBlog, Entry-Level PR Job, Professional Development, Social Media + Influencer EngagementPinterest, Raleigh PR Agency, Social Media

Today I had the opportunity to join a live streaming session on the importance of Pinterest. Pinterest is a virtual pinboard where users can share and display interests and ideas. People use boards to show wedding ideas, interior decorating tips or even their favorite recipes.

This Cision Webinar allowed me to learn a little more about the world of Pinterest as well as how to “Pin down a winning PR strategy.” Jennifer Cario, president of Sugar Spun Marketing, was the speaker for the session.

With 70 million active users, Pinterest continues to be one of the fastest growing social media channels. The website is more than just pictures; it has been described as an inspiration board where consumers can develop ideas for a project. Pinterest is attractive to its fans because there is an unlimited depth of content for users.

According to Cario, the average pin is one hundred times more viral that a tweet and typically receives 11 repins. I bet you’re wondering, “What does Pinterest mean to PR?” Well, let’s take a closer look.

Potential for website traffic 

Pinterest features pictures from different websites; link them to yours and receive instant traffic for similar photos or ideas.

Opportunity to brand a new trend and create content  content     

Since the popularity of Pinterest is constantly increasing, PR firms can benefit from seeing the latest trends on selected boards.

Discover co-opted content ideas         

You don’t have to create all the content that you pin on Pinterest. Ideas can be taken from boards and used for your next big pitch.

No cost to pin           

Choose from a carefully examined combination of sources to make your board come to life. Since it doesn’t cost to pin or join Pinterest, business owners are able to save money.

Ability to be a part of your target audience’s story                                       

Following accounts that may be targets could be an excellent PR move. You can tailor your boards to catch their eyes.

Pitch on boards boards

Have a new business lead? Create a board for the next event or client of choice, and see how quickly they respond.

Create “secret pin boards” within your agency 

Pinterest allows for secret lists of articles and resources on pages that only you and a selected few can see. Add your co-workers and let the creativity flow.

 

Editor’s Note: Clairemont enthusiastically welcomes Jasmin Sessoms to our team! Follow this former beauty queen’s journey as she documents her first 30 days in a Raleigh PR agency.

 

Read More

Have You Heard the Buzz About the Fuzz?

November 14, 2012January 31, 2023 Margot HorganBlog, Entry-Level PR Job, Marketing, Social Media + Influencer EngagementBuzz about The Fuzz, Clairemont Communications, Facebook, interns, New Media Campaigns, Pinterest, PR Agency, Public Relations, Public Relations Projects, Raleigh PR Agency, Raleigh Public Relations Agency, Social Media, Twitter, UNC Journalism School, YouTube1 Comment on Have You Heard the Buzz About the Fuzz?

Social media has forever changed the way brands interact and communicate with consumers. Today, Clairemont intern Callie Henson tells us how she has embraced the power of new media in her PR courses, internships and class project –  The Fuzz. 

I’ve always been the kind of person who loves social media. At first, it was more for my personal use – but now, I am fascinated with the power and influence new media can bring to a brand.

Over the past few years, I have been able to get a strong grasp on how to be a successful PR professional through my different internships and classes specializing in public relations. For the past month, I have lead a campus-wide new media campaign at UNC called The Fuzz. And with this project, everything I have learned through my college career has come together – my PR skills and social media skills have worked together  to help create one strong creative branding campaign.

In the New Media Technology and It’s Impact on the Future of Advertising, Marketing & PR class I am taking at UNC Chapel Hill’s School of Journalism and Mass Communication, I have learned all about new media, it’s impact on audiences and the prevalence new media will have in this industry in the future. Gary Kayye, my professor and founder of rAVe Publications, has challenged us to create a new media campaign on campus to truly show what new media can do for a marketing campaign.

The Fuzz is my team’s campaign – and from Facebook and Twitter to YouTube and Pinterest, my team has created a strong brand and personality on campus in the past three weeks. Everyone knows, or wants to know, all about The Fuzz. Our campaign uses creative marketing to the max – we have figured out how to put on an entire campaign without spending any money. We have reached out to local businesses, and by supporting them and their social media, the businesses have provided us with donations and prizes.

UNC student Julia Shearer shows off her winnings from The Fuzz local business partner, Caribou Coffee

“Five years ago, the idea that students would able to take mostly free new media technologies to organically create a marketing project of this scope and with this level of community involvement would have been unimaginable,” Kayye said.

This marketing campaign has opened my eyes to all the possibilities of new media technologies and what it can do for any business. Social media has brought the power of voice back to the brand. No longer do you need to rely on a reporter to get your news and your story out there.

We got our story out there on our own through different social media channels and self-publishing news websites. For example, I was even approached by Susanna Gebauer, the founder of the exploreb2b.com social platform, to write a story about The Fuzz for the global communications news source based in Berlin. And, from my time at Clairemont, I’ve learned about different self-publishing news websites like The Third Report, All Voices and Pitch Engine. We even have a Huffington Post story in the works…

The Fuzz has allowed me to put my PR skills and lessons-learned to the test. And, so far, I think I’ve passed. As for today, our YouTube page has nearly 2,000 views total. Our followers on Twitter and likes on Facebook grow everyday. And most importantly, the Fuzz is truly buzzing around campus. Everyone wants to know the buzz about The Fuzz. Have you heard the buzz about The Fuzz?

http://youtu.be/NbxNa9nGhV0

Read More

My First 30 Days at a Raleigh PR Agency: Day 25

July 3, 2012January 31, 2023 Margot HorganBlog, Entry-Level PR Job, Public Relations, Social Media + Influencer Engagemententry-level PR job, Pinterest, Pinterest for Businesses, Raleigh PR Agency, Social Media

You’ve seen me write about it before, and you’ll see me write about it again – Pinterest. I love it and can’t get enough of it. While this site has been invaluable to me in finding delicious recipes for food that I really shouldn’t eat, shopping for clothing that I never can afford and planning for a wedding that definitely does not exist, I’m obliged to acknowledge that Pinterest has many, many other uses as well – mainly the still raw potential for Pinterest for businesses.

If you read my blog last week (or if you are an avid pinner), then you too know the ever-growing power of Pinterest. Here’s a little recap:

  • It was launched 25 months ago
  • There are now 10 million people pinning
  • There are roughly four million unique visits to the site each day
  • In February, Pinterest secured 10 million unique monthly visits faster than any other social network…ever. (Yes, that means Facebook too.)

Those are impressive statistics, especially when you start thinking about how to tap into this resource to benefit your brand. With Pinterest projected to account for 40 percent of all social media driven purchases, this site is especially beneficial for online retailers. And that’s exactly why we’ve been in discussions with several of our clients recently about incorporating Pinterest into an overall communications strategy. Just today our team brainstormed ideas about how to encourage a client’s customers to use Pinterest to help them become better educated shoppers while showcasing the company’s products.

Wondering if Pinterest is a viable social media channel for your brand? Check out Dana’s recent post How Pinterest Should Influence Your Marketing Spend: 3 Tips, and let us know if you have questions, We’d be happy to help!

Read More

Posts navigation

Older posts

Categories

  • APR
  • Awards
  • Blog
  • Case Studies
  • Clairemont Client News
  • Copy Cat
  • Counselors Academy
  • Entry-Level PR Job
  • Fashion
  • Free Advice
  • Furniture PR
  • Hiring a PR Firm
  • In Our Community
  • Inspirational
  • Internal Communications
  • Marketing
  • Oh Momma Monday
  • On the Record
  • Our Work
  • Owning a Business
  • Photo of the Week
  • PR People
  • Professional Development
  • Public Relations
  • Raleigh PR Agency
  • Real Estate PR
  • Restaurant PR + Hospitality PR
  • Social Media + Influencer Engagement
  • Starting a business
  • Sustainability
  • The Clairemont Team
  • Travel
  • Trends
  • Wonderfully Random

clairemontcommunications

Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
Follow on Instagram
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
Proudly powered by WordPress | Theme: realy-store by inverstheme.
Cleantalk Pixel