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Tag: Blog

Boost Your Blog

Boost Your Blog

May 16, 2018January 31, 2023 Clairemont InternBlog, Public Relations, Social Media + Influencer EngagementBlog, blog advice, Clairemont Communications, PR, PR Agency, Public Relations, Social Media

Inception warning: we’re writing a blog on blogs.

You’ve spent hours researching, writing and editing your blog post. It’s perfect. You want the entire world (well, your key publics) to read and love it.

Clicking the publish button isn’t the end of the blog’s journey, though. Ensure that your post doesn’t just live on your website by tapping into other communication mediums to expand reach and boost engagement. To accomplish this, here are four tactics on our radar:

Instagram Story

Example from Sugar & Cloth on Instagram.

If your business page has more than 10,000 followers, you can embed a link in your Instagram Story. With a simple swipe, followers are whisked directly to your website to read the blog. In your story, entice viewers by announcing the blog’s topic and including a CTA like “Swipe up for the full post!” On the Social Media Examiner podcast, Sue B. Zimmerman recommends creating a “Blog” highlights folder where all of your blog-related stories can live forever. (Check out our previous post for more info on Instagram Highlights and why they’re important.)

For an advanced social media move, try going live on Instagram to talk about the post. Sue goes live for 45 minutes the same day she releases a blog post to talk in detail about the topic and bring in guests. Her efforts create an engaging, exciting experience of each post for viewers.

Infographic or Visual Graphic

Itching to show off your creative side? Turn words into pictures through a graphic. Visuals are not only more interesting to look at than long-form text but also easier to share with others.

Is there a piece of info in your blog post that could be depicted visually? Share the graphic on social media to hook viewers and accompany it with a link to the full blog.

Podcast Episode

This ever-growing audio platform was made for the multitasker. Listeners tune in while making their morning commute or evening dinner, which drives deep engagement because there’s less effort needed. Repurpose your written content into an episode that expands on the topic and brings in guests.

Does it seem daunting to take the mic? Check out “How to Start a Podcast” for an in-depth guide by The Podcast Host.

Social Sharing Schedule

This tactic is shorthand for publishing your post more than once on each social media platform. Garrett Moon with Kissmetrics defends the blog repost because it provides your audience the value you promised them. Sharing the blog a second or third time captures the viewers who missed your initial post, and it demonstrates that your content is still relevant weeks and months later.

Garrett cautions against becoming a spammer to your audiences. In his step-by-step guide to create a social sharing schedule, he recommends varying how often the blog is shared on each platform and switching up the message to create different hooks.

From Blog to Brand

These tactics drive traffic to the mother lode: your website. When audiences arrive at your blog post from an Instagram story, Facebook infographic or podcast episode, they may stick around and explore everything else your website has to offer. The boost to your blog will translate into overall brand strength as your activity across all platforms builds a central brand identity.

What do we love more than our own blog posts? Those of our clients. Drop us a line to see how we can help you get the most out of your blog content.

Written by intern Elizabeth Comtois, a senior at UNC-Chapel Hill. 

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Fashion Q&A with Fabellis

Fashion Q&A with Fabellis

May 9, 2016January 31, 2023 Jasmin SessomsBlog, Fashion, MarketingBlog, blogger, Fabellis, Lucette Grace, Meredith College, Pinterest, Smart shopper, style trends

Last week I had the chance to steal a bit of a great blogger’s time – Ashley of FabEllis. I was super excited to grab a coffee with her at Lucette Grace and pick her brain about all things fashion and her experience as a blogger. Her personal passion is encouraging women. Ashley explained that she is dedicated to showing women how to embrace their God-given beauty!

What sparked your blogging journey?

I attended Meredith College and majored in communication with a minor in professional writing. My dream was to work for a magazine, and jobs were scarce in 2008. A friend of mine suggested I begin a blog. After doing some research I started my own blog in 2010. The blog has expanded over the years, even during a wedding and a move. My original vision was a beauty blog, but I decided to add fashion and lifestyle.

How did you come up with the blog name FabEllis?

God gave me the name. The name is a play on the word fabulous. My maiden name is Ellis, so that’s how FabEllis was created.

What inspires your style?

I have to admit, I love vintage style and old shows. Pinterest is my go-to site to find out how to wear different pieces, and I even research ways to style my clothes. The older I get the more comfortable I am with my style.

What is one piece of clothing that every woman should have in her closet?

I think it is a toss up between a white button up and a midi skirt. Midi skirts are work appropriate and church appropriate. I even wear them with chucks on the weekend.

How do you save money when shopping?

It is an art! My husband makes fun of me because I have joined every rewards program possible. My advice sign up for emails and text alerts. I use retailmenot.com and ebates.com. Always make sure to shop the clearance racks!

What is the best way to find amazing pieces in the thrift store?

Try to have something in mind when shopping in thrift stores. Sometimes thrift stores can be overwhelming and all items can run together. Make sure to enter the store with a strategy, try things on and never skip the blazer section. I have found my best coats and blazers in the thrift store.

What was your ultimate thrift store find?

Definitely my J. Crew blazer for $20.00. The jacket was worth more than $200.00!

In your opinion, what is one trend that we shouldn’t pass up this summer?

Add a little drama to your wardrobe with a few off the shoulder dresses and tops.

If you could sum up your style in three words, what would they be?

I would describe my style as classic, sophisticated and lady-like.

Do you have any words of advice for women taking a leap of faith and monetizing their blog?

Live your dreams. Our society has made us scared to take risks these days. You deserve to be happy and you can make money from your talents!

Want to read more of our fashion favorites? Check out our fashion posts here.

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What Does A PR Agency Do? Event Marketing, Media Relations, Social Media

August 29, 2012January 31, 2023 Josephine ButlerAwards, Blog, Case Studies, Public Relations, Raleigh PR AgencyBlog, Briar Chapel, case studies, event marketing, Facebook, media relations, Newland Communities, Public Relations, Social Media, social networking, Twitter

People commonly ask us what a PR agency does. We thought the best way to answer that question would be to share case studies from our work that was recently recognized at the North Carolina chapter of the Public Relations Society of America’s (NCPRSA) InSpire Awards. Clairemont won 14 InSpire Awards, and we hope that this “Award Winning Wednesday” blog series will inspire you, too!

Jonathan Bloom, author of “American Wasteland,” speaks to a group of Earth Day attendees.

Client: Briar Chapel

Situation Analysis: Opened in 2008, Briar Chapel is the largest master-planned green community in North Carolina and a division of Newland Communities, the country’s most prominent privately held residential real estate developer. In 2011, approximately 200 families called Briar Chapel home, leaving more than 2,100 lots available before the community reaches capacity. To embrace the interests of existing residents and potential homebuyers, as well as to honor the company’s commitment to support the larger communities around its developments, Briar Chapel relied on Clairemont Communications to help implement a community relations program as part of a comprehensive marketing strategy.

Objectives: Based on extensive primary and secondary research, Clairemont devised a plan to focus on three main community relations events for the year, designed to engage area residents with known topics of interest while benefiting The Abundance Foundation, a local charity that supports sustainable foods and fuels. Objectives included the following:

  • Demonstrate Briar Chapel’s continued commitment to supporting the larger community, predominately in the areas of education, health/wellness and environmental protection by: a) increasing attendance at Briar Chapel’s annual Earth Day Celebration by 50 percent, b) adding an initiative to Earth Day to recruit area chefs to improve school lunches in the county and achieve a 10 percent increase in participation of the lunch program and c) creating and hosting a new signature event to bring at least 500 people on property to see newly opened areas of the community, while raising an additional $2,500 for charity.
  • Raise market awareness of Briar Chapel and its attributes that relate to the identified community interests by securing at least five local news stories about the community relations events.
  • Continue consistent social media outreach to support events and media relations.

Execution:

Event Marketing: With Briar Chapel’s designation as the largest green community in North Carolina, hosting an Earth Day event for the third year in a row was a natural fit. With existing community support and local media awareness of the event, we focused on new elements of Briar Chapel’s Earth Day Celebration. In order to generate excitement in advance of the event and to shed light on nutritional challenges school cafeterias face, the Chatham County Chef Challenge was born.

Building on the area’s growing interest in locally grown and healthy foods, the Chef Challenge was designed to debunk the myth about bad school lunches and educate the public about healthier choices. Local award-winning chefs created special recipes using only ingredients and cafeteria equipment available to the schools, while following USDA guidelines. They also held culinary workshops for the schools’ cafeteria staff so the recipes could become regular school lunch menu items budgeted at $1 per student and full of fruits and vegetables. The response from students was overwhelmingly positive with more than 85 percent voting to add the chefs’ recipes to their menus.

At Briar Chapel’s Earth Day Celebration, guests sampled the dishes made for the schools. Also new in 2011, Hunt for the Green engaged visitors in a smart phone QR code scavenger hunt through the model homes that hosted the chefs and the amenities of the property. Hunt for the Green educated guests and residents about sustainability. Back by popular demand, the Earth Day 5k Race attracted 130 runners, up from 100 in 2010. Designed to promote Briar Chapel’s focus on health and wellness and to feature its outdoor amenities, the race showcased Briar Chapel’s protected open spaces and extensive nature trails.

With the success of the Earth Day Celebration in the spring and a desire to create a fall signature event, Clairemont conceptualized OktoberBEST, a day of old-fashioned fun at Briar Chapel. Prizes were awarded throughout the day to backyard athletes, armchair athletes and canine athletes who came out to “give it their best” by participating in games that were staged in newly opened areas of the community. To maximize participation, we strategically scheduled and promoted OktoberBEST as the pre-event leading up to the Fourth Annual Pittsboro Pepper Festival, which was held in Briar Chapel’s newly opened Briar Commons Park later that afternoon. Both events benefited The Abundance Foundation.

Media Relations: With local media coverage being the most relevant to Briar Chapel, creative pitching and relying on our established relationships were a must since most media outlets feel like they have covered Briar Chapel as a community. We combated this challenge by crafting pitches around the events, and when possible, we focused on the students, the charity or participants in our events so that our pitches had more feature appeal. We pitched by phone, email and social media. We also submitted community calendar listings on media outlet websites to promote our events.

Social Media: Briar Chapel relied on Clairemont for social media strategy, training and support. We developed a 2011 editorial calendar for Briar Chapel’s blog, conducted research on post topics, prepared questions for blog interviewees and edited content. Additionally, we provided content direction for Briar Chapel’s Facebook page and Twitter stream, and helped develop a smart phone QR code scavenger hunt. Much of the content throughout the year focused on Briar Chapel’s community relations initiatives.

Evaluation: In direct correlation with our stated objectives above, our results were as follows:

  • We exceeded our goals by achieving a 100 percent Earth Day attendance increase (100 guests in 2010; 200 in 2011), boosting the school lunch participation program by 22 percent, attracting nearly 1,200 people to OktoberBEST and Pepper Festival, and increasing The Abundance Foundation donation by more than $3,500.
  • We surpassed our goal of five local news features by securing more than 10 stories in priority outlets such as News & Observer, Chapel Hill News, Triangle Business Journal, WUNC public TV and WCHL, as well as garnering coverage on several community-focused blogs.
  • We continued to leverage social media to support our primary objectives and increased the frequency of Briar Chapel’s blog posts from 45 in 2010 to 55 in 2011. Approximately 65 percent of those posts, as well as Briar Chapel’s Facebook updates and tweets, supported community relations initiatives. We also added a smart phone QR code contest to one of our events.

What did you think of this public relations case study? Was it helpful? We’re here to answer any questions you may have!

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What We’ve Learned About Healthy School Lunches from Martha Payne and the Chef Challenge

June 22, 2012January 31, 2023 Josephine ButlerBlog, In Our Community, Public Relations, Raleigh PR Agency, SustainabilityBlog, Central Carolina Community College, Chatham County Chef Challenge, Chef Colin Bedford, Crossroads at Carolina Inn, Fearrington House Restaurant, healthy, healthy lunches, local food, local ingredients, Martha Payne, Natural Chef Culinary Program, North Carolina, school lunch program, school lunches, Triangle, USDA guidelines
Chef Greg Hamm of the Natural Chef Culinary Program at Central Carolina Community College shares his creations with the public at Briar Chapel’s Earth Day celebration.

We recently read an article from the News & Observer about 9-year-old Martha Payne, who posted images of “uninspiring school meals” on her blog, Never Seconds. The blog has gotten more than 2 million hits and gained attention of school officials and cafeteria staff. The story has drawn national and international media coverage, and we can’t help think of our client Briar Chapel and partner nonprofit, The Abundance Foundation, and their own stroke of genius: the Chatham County Chef Challenge.

In case you missed it, the Chef Challenge is an annual event that invites local celebrity chefs from well-known area restaurants (this year, we enjoyed working with the Fearrington House Restaurant, Crossroads at Carolina Inn and Central Carolina Community College) to create healthy and delicious school lunches. Each of the chef’s dishes competed head to head with traditional school lunch favorites – think chicken nuggets, pizza and nachos. And believe it or not, the chef’s dishes won! An overwhelming 85 percent of students agreed that the chef’s culinary creations were much tastier than the same-old, less healthy options.

To give you an idea of a dish the kids love, take Chef Colin Bedford of the Fearrington for example. He cooked up a tasty chocolate cake that was actually good for you. Healthy chocolate cake!? While this may sound a little oxymoronic, trust us when we say that Chef Colin snuck in hearty ingredients like spinach and carrots – the kids had no idea!

The goal behind each of the chef’s recipes was that cafeteria staff could easily duplicate it. The chefs held several training days through the school year to teaching team members how to use equipment found in their own kitchens, as well as locally grown ingredients, to recreate each of the dishes. Not only did the kids love the new menu items, but staff members also enjoyed learning something new!

And that’s why we love the story about this 9-year-old making a stand for better school lunches. She’s shedding light on a hot topic that our client Briar Chapel has also embraced. Together, parents and students can become more educated on making healthy school lunch choices, while keeping costs down!

In the meantime, we’re busy gearing up for the Chef Challenge in 2013 and can’t wait to see what the chefs will come up with this year!

P.S. Did you catch Tami Schwerin, executive director of the Abundance Foundation, and Kristy Yule, marketing director of Briar Chapel, on ABC 11? They give a big shout-out to the Chef Challenge!

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More Monday: Are You Briar Chapel’s Best Buddy?

March 5, 2012January 31, 2023 Josephine ButlerBlog, Social Media + Influencer EngagementBest Buddy Contest, Blog, Briar Chapel, Buddy Scooter, Facebook, green community, Pinterest, Social Media, sweepstakes, Twitter

Our client Briar Chapel, the Triangle’s largest green community, just launched its Best Buddy Contest, and we’ve got one question: are you up to the challenge? We’ve spent the past several months working closely with the Briar Chapel team to develop this contest, and during the process, we helped to chose what we think is an incredibly awesome, green-thinking prize — a Buddy Scooter. So let us ask you again. Are you up to the challenge?

Here’s a little more about the contest straight from the Briar Chapel blog.

Are You Briar Chapel’s Best Buddy?

BUDDY SCOOTER Photo - Wikipedia Public Image
The big prize: a Buddy Scooter!

With Earth Day fast approaching, we at Briar Chapel want to pay tribute to Mother Earth by hosting a fun contest, open to all of our friends, in the hopes of finding our #bcBestBuddy. What makes someone our best buddy, you might ask.  The way we at Briar Chapel see it, it’s someone who loves our brand, our community and living a green lifestyle, and makes an effort to share this information through their various social networking outlets. For example, do you read our blog or Facebook page and comment? Do you “check in” to various spots around the neighborhood using Foursquare? What about our events – Did you attend our Pepper Festival and tweetpic photos? While these are just a few examples, you get the idea!

If you partake in things of this nature, Briar Chapel wants to reward you with our “Best Buddy Contest,” beginning March 2 and ending April 15, 2012, with the grand prize winner being announced on April 21 at our Earth Day event.  Each week, participants will have the opportunity to earn a maximum of 50 points through various tasks. While we will give you specific opportunities to earn 25 points each week, which are mandatory, the other 25 are up to you to acquire through the many methods we’ve laid out below. We will reward the Buddy with the most points each week with cool gifts (iTunes cards, certificates to local restaurants, gas cards, etc.), and our Grand Prize winner will win a “Buddy” scooter, similar to the one pictured. Interested? Keep reading to find out how to enter.

How to Play:
Over the next 45 days, we will post a series of weekly blogs that will ask you to do specific things: ex. We may ask you to visit the community and check in on FourSquare @ the Dog Park, or you could be asked to retweet an announcement about an upcoming event or upload a Photo to Facebook of your favorite kitchen at Briar Chapel.

We will monitor all that is happening via social media networks and will allocate points based upon what you guys do.   There are multiple social media networks that Participants can use to obtain points.  Below is a list of the activities that are recognized to obtain points:

Facebook:

Points Allocated Participant’s Facebook Activity
10 Points Participant uploads a photo of himself/herself in a model home in the Briar Chapel Community on the Briar Chapel Community’s Facebook Page and mentions the builder of the model home and their favorite feature about the model home.
5 points Participant “likes” the Briar Chapel Community Facebook Page.
5 points Participant uploads a video to the Briar Chapel Community Facebook Page.  The video must relate to the Briar Chapel Community and its lifestyle and mission or green living.  One (1) additional point will be given for each person who is tagged in the video.
4 points Participants will upload photos to the Briar Chapel Community Facebook Page.  The photos must relate to the Briar Chapel Community and its lifestyle and mission or green living.   One (1) additional point will be given for each person who is tagged in the photo.
3 points Participant shares a link on the Briar Chapel Community Facebook page.  Links must be related to the Briar Chapel Community and its lifestyle and mission or green living.  One (1) additional point will be given for each person that is tagged in the link.
2 points Participant posts on the Briar Chapel Community Facebook page.  Points can only be earned for two (2) posts per day.  One (1) additional point will be given for each person who is tagged in the post.
1 point Participant comments on a Briar Chapel Community Facebook  post.
1 point Participant likes a Briar Chapel Community Facebook  post.

Twitter:

Points Allocated Participant’s Facebook Activity
10 Points Participant uploads a photo of himself/herself in a model home in the Briar Chapel Community on the Briar Chapel Community’s Facebook Page and mentions the builder of the model home  and their favorite feature about the model home.
5 points Participant “likes” the Briar Chapel Community Facebook Page.
5 points Participant uploads a video to the Briar Chapel Community Facebook Page.  The video must relate to the Briar Chapel Community and its lifestyle and mission or green living.  One (1) additional point will be given for each person who is tagged in the video.
4 points Participants will upload photos to the Briar Chapel Community Facebook Page.  The photos must relate to the Briar Chapel Community and its lifestyle and mission or green living.   One (1) additional point will be given for each person who is tagged in the photo.
3 points Participant shares a link on the Briar Chapel Community Facebook page.  Links must be related to the Briar Chapel Community and its lifestyle and mission or green living.  One (1) additional point will be given for each person that is tagged in the link.
2 points Participant posts on the Briar Chapel Community Facebook page.  Points can only be earned for two (2) posts per day.  One (1) additional point will be given for each person who is tagged in the post.
1 point Participant comments on a Briar Chapel Community Facebook  post.
1 point Participant likes a Briar Chapel Community Facebook  post.

YouTube:

Points Allocated Participant’s YouTube Activity
25 points Participant uploads an original video.  In order to be eligible, “Briar Chapel Best Buddy” must clearly be in the title. One (1) additional point will be given for each view. One (1) additional point will be given for each “like”. Two (2) additional points will be given for each comment.
5 points Participant subscribes to the Briar Chapel Community on YouTube.

Blogs:

Points Allocated Participant’s Blog Activity
15 points Participant creates a blog post on their personal blog for “Why I am Briar Chapel’s Best Buddy.” One (1) additional point is given for each comment.
1 point Participant comments on Briar Chapel blog entry.

Pinterest:

Points Allocated Participant’s Pinterest Activity
2 points Participant uploads a photo of a Briar Chapel home, amenity or green feature. The name “Briar Chapel” must appear in the title.
1 point Participant re-pins a Briar Chapel photo.
1 point Participant “likes” a Briar Chapel photo.

FourSquare:

Points Allocated Participant’s FourSquare Activity
10 points Check-in at one of the designated Briar Chapel check-in places.

Green Community Activities:

Points Allocated Participant’s Activity
Up to 30 points Fanfare: anything a participant does that is deemed “fanfare worthy” at the discretion of the Briar Chapel team. Fanfare will be judged based on the quality and creativity of the content.
2 points “The Integration Factor”: Cross platform posts on Briar Chapel Facebook page (i.e. Fan creates a YouTube video and then posts a link to the video on the Briar Chapel Facebook page; these points will be rewarded in addition to points for the post.)
1 point Participant likes the Abundance Foundation on Facebook
1 point Participant likes the Triangle Off-Road Cyclist (TORC) page on Facebook
1 point Participant follows the Abundance Foundation on Twitter.

To enter and start playing, click here.  Entry forms also available during this contest period at the Briar Chapel Information Center, 16 Windy Knoll Circle, Chapel Hill.

View Official Contest Rules and Regulations.

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