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Tag: social networking

Networking on Social Media

Networking on Social Media

March 15, 2018January 31, 2023 Clairemont InternBlog, Professional Development, Social Media + Influencer Engagementnetworking, Networking tips, Social Media, social media networking, social networking

Most of us have swapped business cards at a networking event or connected with our fair share of people on LinkedIn. Both are so common in 2018 that one must look beyond the traditional outlets to forge and maximize professional associations.

Two words: social media.

How can one network on social media? Which begs another question: why should one network on social media? Statista.com gives us 2.46 billion reasons. According to Statista’s research from more than 18,000 sources, there were 2.46 billion social media users across the globe in 2017. And Statista’s projections for the next five years? Add at least another 500 million users to the number. In contrast, LinkedIn has less than 500 million users. With that amount of people available across the web, why wouldn’t you want to network on social media? Here are a few tips to get you started.

Twitter

Engage in Twitter chats: Check out this list of Twitter chats with numerous topics, dates and times. Twitter chats open the door to talk to thousands of people all over the world.
Create tweets that create conversation: Rather than making statements, craft tweets that include questions and prompt replies from your followers. And, no brainer, reply to those tweets you follow as well.
Follow people with whom you want to connect: If you have targeted professionals in mind , follow them on Twitter and engage with their tweets. Be sincere. Forbes shares a story about a woman who used Twitter to connect with the editor of a publication, hoping to get her work published. Her networking paid off as her writing was published and even retweeted by the editor.
#DotheHashtagThing: Whether you’re looking for similar accounts to follow or trends and current events, Twitter hashtags have you covered. Searching even the most basic hashtag will introduce you to new professionals in your industry, like-minded colleagues, potential mentors, media and thousands of related tweets internationally. Consider creating your own hashtag, something as simple as the abbreviation of your company or a tagline for your company. Of course, research your hashtag first.

Instagram

Utilize Instagram Direct Messaging to create a “pod:” Connect with similar accounts through hashtags and the Explore page on Instagram. Create a group message, or what is commonly known as an Instagram “pod,” with these accounts to share content and stay in contact on a regular basis. You can also use these pods to swap ideas, ask advice, questions and invite others to events.
#Utilize #hashtags: Similar to using hashtags for Twitter, utilizing hashtags on Instagram helps you find specific content and accounts on Instagram.

Facebook

Post job-related content: Post and share content on Facebook that will allow your friends to engage and relate. Making this content related to work will draw and maintain a professional presence — a point of reference for contacts.
Use Facebook to market yourself: Share content of your own on Facebook. This might include your published work or a past project. Utilize your platform to showcase your experience and talents with friends and those you consider professional contacts.
Create or join Facebook groups with other professionals: Similar to an Instagram pod, create or join a Facebook group with your professional contacts on Facebook. Use this platform to share relevant material related to your profession, share your own writing and work, and engage with your fellow professionals’ work on a regular basis.

Growing your professional presence on social media doesn’t stop here. Check out our blog post on branding yourself across all of your favorite social platforms.

Written by Clairemont intern, Kennedy Norton, a fashion blogger and junior at North Carolina State University.

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What Does A PR Agency Do? Event Marketing, Media Relations, Social Media

August 29, 2012January 31, 2023 Josephine ButlerAwards, Blog, Case Studies, Public Relations, Raleigh PR AgencyBlog, Briar Chapel, case studies, event marketing, Facebook, media relations, Newland Communities, Public Relations, Social Media, social networking, Twitter

People commonly ask us what a PR agency does. We thought the best way to answer that question would be to share case studies from our work that was recently recognized at the North Carolina chapter of the Public Relations Society of America’s (NCPRSA) InSpire Awards. Clairemont won 14 InSpire Awards, and we hope that this “Award Winning Wednesday” blog series will inspire you, too!

Jonathan Bloom, author of “American Wasteland,” speaks to a group of Earth Day attendees.

Client: Briar Chapel

Situation Analysis: Opened in 2008, Briar Chapel is the largest master-planned green community in North Carolina and a division of Newland Communities, the country’s most prominent privately held residential real estate developer. In 2011, approximately 200 families called Briar Chapel home, leaving more than 2,100 lots available before the community reaches capacity. To embrace the interests of existing residents and potential homebuyers, as well as to honor the company’s commitment to support the larger communities around its developments, Briar Chapel relied on Clairemont Communications to help implement a community relations program as part of a comprehensive marketing strategy.

Objectives: Based on extensive primary and secondary research, Clairemont devised a plan to focus on three main community relations events for the year, designed to engage area residents with known topics of interest while benefiting The Abundance Foundation, a local charity that supports sustainable foods and fuels. Objectives included the following:

  • Demonstrate Briar Chapel’s continued commitment to supporting the larger community, predominately in the areas of education, health/wellness and environmental protection by: a) increasing attendance at Briar Chapel’s annual Earth Day Celebration by 50 percent, b) adding an initiative to Earth Day to recruit area chefs to improve school lunches in the county and achieve a 10 percent increase in participation of the lunch program and c) creating and hosting a new signature event to bring at least 500 people on property to see newly opened areas of the community, while raising an additional $2,500 for charity.
  • Raise market awareness of Briar Chapel and its attributes that relate to the identified community interests by securing at least five local news stories about the community relations events.
  • Continue consistent social media outreach to support events and media relations.

Execution:

Event Marketing: With Briar Chapel’s designation as the largest green community in North Carolina, hosting an Earth Day event for the third year in a row was a natural fit. With existing community support and local media awareness of the event, we focused on new elements of Briar Chapel’s Earth Day Celebration. In order to generate excitement in advance of the event and to shed light on nutritional challenges school cafeterias face, the Chatham County Chef Challenge was born.

Building on the area’s growing interest in locally grown and healthy foods, the Chef Challenge was designed to debunk the myth about bad school lunches and educate the public about healthier choices. Local award-winning chefs created special recipes using only ingredients and cafeteria equipment available to the schools, while following USDA guidelines. They also held culinary workshops for the schools’ cafeteria staff so the recipes could become regular school lunch menu items budgeted at $1 per student and full of fruits and vegetables. The response from students was overwhelmingly positive with more than 85 percent voting to add the chefs’ recipes to their menus.

At Briar Chapel’s Earth Day Celebration, guests sampled the dishes made for the schools. Also new in 2011, Hunt for the Green engaged visitors in a smart phone QR code scavenger hunt through the model homes that hosted the chefs and the amenities of the property. Hunt for the Green educated guests and residents about sustainability. Back by popular demand, the Earth Day 5k Race attracted 130 runners, up from 100 in 2010. Designed to promote Briar Chapel’s focus on health and wellness and to feature its outdoor amenities, the race showcased Briar Chapel’s protected open spaces and extensive nature trails.

With the success of the Earth Day Celebration in the spring and a desire to create a fall signature event, Clairemont conceptualized OktoberBEST, a day of old-fashioned fun at Briar Chapel. Prizes were awarded throughout the day to backyard athletes, armchair athletes and canine athletes who came out to “give it their best” by participating in games that were staged in newly opened areas of the community. To maximize participation, we strategically scheduled and promoted OktoberBEST as the pre-event leading up to the Fourth Annual Pittsboro Pepper Festival, which was held in Briar Chapel’s newly opened Briar Commons Park later that afternoon. Both events benefited The Abundance Foundation.

Media Relations: With local media coverage being the most relevant to Briar Chapel, creative pitching and relying on our established relationships were a must since most media outlets feel like they have covered Briar Chapel as a community. We combated this challenge by crafting pitches around the events, and when possible, we focused on the students, the charity or participants in our events so that our pitches had more feature appeal. We pitched by phone, email and social media. We also submitted community calendar listings on media outlet websites to promote our events.

Social Media: Briar Chapel relied on Clairemont for social media strategy, training and support. We developed a 2011 editorial calendar for Briar Chapel’s blog, conducted research on post topics, prepared questions for blog interviewees and edited content. Additionally, we provided content direction for Briar Chapel’s Facebook page and Twitter stream, and helped develop a smart phone QR code scavenger hunt. Much of the content throughout the year focused on Briar Chapel’s community relations initiatives.

Evaluation: In direct correlation with our stated objectives above, our results were as follows:

  • We exceeded our goals by achieving a 100 percent Earth Day attendance increase (100 guests in 2010; 200 in 2011), boosting the school lunch participation program by 22 percent, attracting nearly 1,200 people to OktoberBEST and Pepper Festival, and increasing The Abundance Foundation donation by more than $3,500.
  • We surpassed our goal of five local news features by securing more than 10 stories in priority outlets such as News & Observer, Chapel Hill News, Triangle Business Journal, WUNC public TV and WCHL, as well as garnering coverage on several community-focused blogs.
  • We continued to leverage social media to support our primary objectives and increased the frequency of Briar Chapel’s blog posts from 45 in 2010 to 55 in 2011. Approximately 65 percent of those posts, as well as Briar Chapel’s Facebook updates and tweets, supported community relations initiatives. We also added a smart phone QR code contest to one of our events.

What did you think of this public relations case study? Was it helpful? We’re here to answer any questions you may have!

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More Advice on How to Create Effective Facebook Advertisements

June 21, 2012January 31, 2023 Josephine ButlerBlog, Marketing, Public Relations, Social Media + Influencer Engagementads, advertising, auction, best practices, cost per click, cost per thousand impressions, CPC, CPM, Facebook, Google ads, how to create Facebook ads, HubSpot, Social Media, social network, social networking, social proof, social proofing, Sponsored Stories
Thanks, HubSpot, for the great read!

In addition to my recent blog post, Does Facebook Advertising Really Work?, where I share advice that I learned from my friends over at Webtrends and Social Fresh, I wanted to share a few more best practices with you. While creating Facebook ads may not be rocket science, there certainly are a few tips and tricks that will help to maximize results while minimizing costs.

In an e-book entitled “Create Epic Facebook Ads,” experts over at HubSpot share some great ideas on how to use Facebook advertising for lead generation. While a lot of their advice was very similar to what I shared in my last post, I wanted to touch on some things that I wasn’t able to the first time around.

Before we dive in, let’s toot the Facebook advertising horn. The social networking site provides one of the most targeted advertising opportunities out there today. Did you know that projections have forecast that Facebook’s ad revenue for 2011 may have been around $2.5 billion? Yowzers! Now that we’ve got that out of the way, let’s talk a little bit about how it works.

Like Google ads, Facebook ad pricing works on an auction system. You’re essentially bidding on likes and peoples’ interests. This allows you to be as narrow or as broad as you’d like. Pricing can vary by how small or large your audience is, and yes, you guessed it — the more narrow the search, the more expensive the click.

There’s also another relatively new form of Facebook advertising out there: Sponsored Stories. These stories enable you to advertise an individual’s action. For instance, if one of your friends likes Clairemont Communications on Facebook, we can pay for it to appear alongside your newsfeed. Pretty rockin’, eh? This phenomenon, known as social proofing, is arguably the most valuable form of advertising on Facebook and can also be less expensive.

Now that we’ve covered the basics. We’d also like to share a few tips with you.

  1. Split-test your ads! It can be tough to figure out what strategy works best for your Facebook ads (it can vary from client to client, product to product, person to person). That’s why it’s important to measure what’s working, while it’s working. Remember to stay true to principles you learned in seventh grade science class, like changing only one variable at a time and keeping similar ad conditions.
  2. When you are setting up an ad, make sure to check the box next to “Show stories about people interacting with this Page with my ad.” Remember what we said about social proofing?
  3. Did you know that questions make great ad titles?
  4. Images of people tend to convert better than logos do.
  5. Don’t narrow your target to less than 20,000 unless it’s a special circumstance. That’s because Facebook will reward you with cheaper clicks when you get more clicks on your ads. May the odds be ever in your favor (and this tip should help)!
  6. Target friends of fans. You’re automatically building in the social proof factor, as ads will usually say something like this at the bottom: “Josephine Butler likes this.”
  7. Start your ads with a CPC (cost per click) bid. It’s usually cheaper than CPM (cost per thousand impressions). Facebook will do the math for you in your campaign report, so you can see which option is cheaper and make the switch, if needed.
  8. Always start your bid at the suggested bid or even higher. If you don’t bid high enough, your ad will never been seen (or maybe only three times around 4 a.m.).
  9. Don’t ignore demographics! The beautiful report Facebook will conjure up for you can come in handy, big time! By viewing your report, you’ll be able to get an idea of who is clicking on your ads, offering major target audience insight.

How’d you like this second round of tips? Did you find them helpful? Remember that while Facebook ads can be extremely effective, they should be only one part of a larger, more comprehensive social media strategy — and we can help you with that!

Have any questions for us? We’ve got answers!

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Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
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Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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