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Tag: blogger

What Does A PR Agency Do? Il Palio

What Does A PR Agency Do? Il Palio

February 15, 2017January 31, 2023 Sarah HattmanAwards, Blog, Case Studiesbest restaurant in chapel hill, blogger, four diamond restaurant in chapel hill, Public Relations, renovation

Il Palio, Chapel Hill’s only AAA-rated Four Diamond Italian restaurant, had stood as a cultural icon for 30 years. As a proliferation of new, modern restaurants flooded the market, Il Palio launched a $1 million renovation and revamped menu crafted by its new executive chef, Teddy Diggs. Clairemont Communications led the charge to craft a comprehensive public relations strategy to win the hearts of young diners while retaining loyal customers.

Strategy 

Clairemont crafted a campaign that incorporated media relations, community events and blogger interaction. Targeting Generation Y and Millennial diners, Clairemont’s goal was to generate positive awareness and increase guest traffic.

Execution

Clairemont crafted a multi-layer strategy that provided opportunities for “sneak peeks,” customized experiences and themed reveals designed to cultivate brand ambassadors.

  • Behind the Smokescreen – Personalized Blogger Tours: Clairemont invited young community influencers and family oriented bloggers into the kitchen to get a first look at the renovated space and new menu. One millennial blogger broadcasted a cooking session with Chef Teddy on Periscope as he created her favorite Italian dish, while another mom blogger brought her two sons to bake signature cookies with him. The tours produced a flurry of coverage on social media and blogs and secured reservations at the restaurant.
  • VIP Dinners: Il Palio and Clairemont hosted eight VIP dinners for media, food and lifestyle bloggers, and community leaders to create brand ambassadors.
  • Creative Pitching: Clairemont stretched beyond traditional media pitches to craft creative, individualized story angles featuring Chef Teddy’s back-to-school lunch packing tips, tidbits about Chef Teddy’s proprietary custom-designed wood-fired grill, cutting-edge menu trends and unexpected recipes.
  • Social Media: Clairemont harnessed the visual, interactive nature of social media to provide a behind-the-scenes look at the restaurant. Content showcased elements that appeal to young diners, such as a tour of the kitchen, the communal nature of the dining room and special dishes on the menu.

 Results

Clairemont met every goal, exceeded expectations and produced the following results:

  • 17 media stories in key outlets
  • 19 food and lifestyle blogger visits
  • 40 influencers attended on-site dinners
  • Six blog posts and third-party social media posts to at least 176,000 combined followers on Twitter alone
  • 30 percent increase in guest count

Clairemont unveiled the new Il Palio and successfully positioned it as a desirable, modern dining hot spot for all ages. As a result, in December Il Palio earned a 4.5 star rating – an increase from the previous 4 stars – and glowing reviews, such as one millennial diner who said, “This was the best meal I’ve had in Chapel Hill!”

The work Clairemont Communications conducted in partnership with Il Palio earned a Silver Excellence in Total Campaign from the Raleigh Public Relations Society and a Silver Award of Excellence in Reputation/Brand Management from the North Carolina Public Relations Society of America. We are proud that this campaign represents two of the 137 awards we’ve received since starting Clairemont in 2010. To read more about the work we do with clients, please visit the case study section of our blog.

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Blogger Q&A – Courtney Fashionista

Blogger Q&A – Courtney Fashionista

May 23, 2016January 31, 2023 Jasmin SessomsBlog, Fashion, Marketingblogger, fashion, fashion blogging, influencer, social media marketing, summer clothing, summer fashion, summer trends, trends

Last week, I caught up with a blogger turned friend for lunch to find out more about the summer trends for clothing. Courtney is a Pittsburgh-native who moved to Raleigh, N.C. two years ago during a quarter-life crisis. Her cat, Cleo, holds the key to her heart – despite the fact that Cleo would rather sleep than cuddle. Courtney says that she can’t live without Chapstick or “Sex and the City.” She is also a firm believer that everything happens for a reason in life.

When did you start blogging?

I started blogging in January 2014, so it has been about 2.5 years. I moved here from Pittsburgh and transitioned from working in fashion merchandising to marketing. It was a great way to stay connected to the world of fashion, which I love. Not to mention blogging helps to fuel my creativity.

How do you stay up to date on the latest trends?

I am an avid magazine reader, and I probably have six to eight subscriptions. Harpers Bazzar is my favorite. I get butterflies in my stomach when it arrives in the mail. I love investigating high fashion and seeing how it trickles down into clothing that everyday people can wear. I find myself constantly looking at online e-retailers and boutiques.

What are the hottest fashion summer trends for 2016?

I absolutely love embroidered pieces for summer. I was exploring online to see how they are incorporating it into dresses and jackets and learned the whole Mediterranean feel is trendy this summer. By Mediterranean I mean white and light colors– clean and crisp flowy pieces are always in style. This summer shop for clothes as if you’re headed to the French Rivera. Sometimes denim pieces are even a classic look for summer even though it is a heavier fabric.

Pineapples have been a big deal this spring, what other fruits should we think about for the summer?

I think the pineapple is just fun and feminine, and people are gravitating towards it. Our generation is excited about imagery. I think the pineapple has been the biggest deal, but I have a watermelon clutch. I think it is reminiscent of summer and aesthetically pleasing to wear. The cactus is new this year.

I saw on your blog that the ‘90s are making a comeback, what pieces should every woman have in her closet for this trend?

I think the flannel tied around your waist look is amazing – this is a look that I remember from my childhood. I love when people can wear things differently and use them as accessories. Even if you aren’t going to wear it for a functional purpose, it is a cool trend to layer in a styled way. Also making a comeback: fanny packs and jean skirts.

How do you feel about the mixed-print trend? What are the best prints to mix together?

Stripes are always pretty easy to start with when mixing prints. Stripes and florals or stripes and polka dots are a good mix for me. I love stripes! I could wear them every single day.

How would you advise women to feel comfortable mixing prints?

First I would say make sure that you absolutely love what you are wearing. People can tell when women are uncomfortable with what they are wearing, so make sure that it is something you feel confident wearing. The most important thing to consider when you are mixing prints is to keep the colors consistent so that they complement each other.

What store never fails you?

Honestly, nothing makes me happier than the Macy’s shoe department.

What are three words to describe your style?

Creative, feminine and edgy.

Want to learn more about the pineapple trend this summer? Read our post about pineapples here.

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Fashion Q&A with Fabellis

Fashion Q&A with Fabellis

May 9, 2016January 31, 2023 Jasmin SessomsBlog, Fashion, MarketingBlog, blogger, Fabellis, Lucette Grace, Meredith College, Pinterest, Smart shopper, style trends

Last week I had the chance to steal a bit of a great blogger’s time – Ashley of FabEllis. I was super excited to grab a coffee with her at Lucette Grace and pick her brain about all things fashion and her experience as a blogger. Her personal passion is encouraging women. Ashley explained that she is dedicated to showing women how to embrace their God-given beauty!

What sparked your blogging journey?

I attended Meredith College and majored in communication with a minor in professional writing. My dream was to work for a magazine, and jobs were scarce in 2008. A friend of mine suggested I begin a blog. After doing some research I started my own blog in 2010. The blog has expanded over the years, even during a wedding and a move. My original vision was a beauty blog, but I decided to add fashion and lifestyle.

How did you come up with the blog name FabEllis?

God gave me the name. The name is a play on the word fabulous. My maiden name is Ellis, so that’s how FabEllis was created.

What inspires your style?

I have to admit, I love vintage style and old shows. Pinterest is my go-to site to find out how to wear different pieces, and I even research ways to style my clothes. The older I get the more comfortable I am with my style.

What is one piece of clothing that every woman should have in her closet?

I think it is a toss up between a white button up and a midi skirt. Midi skirts are work appropriate and church appropriate. I even wear them with chucks on the weekend.

How do you save money when shopping?

It is an art! My husband makes fun of me because I have joined every rewards program possible. My advice sign up for emails and text alerts. I use retailmenot.com and ebates.com. Always make sure to shop the clearance racks!

What is the best way to find amazing pieces in the thrift store?

Try to have something in mind when shopping in thrift stores. Sometimes thrift stores can be overwhelming and all items can run together. Make sure to enter the store with a strategy, try things on and never skip the blazer section. I have found my best coats and blazers in the thrift store.

What was your ultimate thrift store find?

Definitely my J. Crew blazer for $20.00. The jacket was worth more than $200.00!

In your opinion, what is one trend that we shouldn’t pass up this summer?

Add a little drama to your wardrobe with a few off the shoulder dresses and tops.

If you could sum up your style in three words, what would they be?

I would describe my style as classic, sophisticated and lady-like.

Do you have any words of advice for women taking a leap of faith and monetizing their blog?

Live your dreams. Our society has made us scared to take risks these days. You deserve to be happy and you can make money from your talents!

Want to read more of our fashion favorites? Check out our fashion posts here.

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clairemontcommunications

SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
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This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
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Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
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Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
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It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
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We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
This spring, Ali de la Vega is joining the Clairem This spring, Ali de la Vega is joining the Clairemont team as an intern! Ali is a Junior at NC State who prides herself in being a daughter and a Christian as well as an amateur athlete, overachiever and older sister. Learn more about her background and how she found a love for PR on our website!
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