Today I had the opportunity to join a live streaming session on the importance of Pinterest. Pinterest is a virtual pinboard where users can share and display interests and ideas. People use boards to show wedding ideas, interior decorating tips or even their favorite recipes.
This Cision Webinar allowed me to learn a little more about the world of Pinterest as well as how to “Pin down a winning PR strategy.” Jennifer Cario, president of Sugar Spun Marketing, was the speaker for the session.
With 70 million active users, Pinterest continues to be one of the fastest growing social media channels. The website is more than just pictures; it has been described as an inspiration board where consumers can develop ideas for a project. Pinterest is attractive to its fans because there is an unlimited depth of content for users.
According to Cario, the average pin is one hundred times more viral that a tweet and typically receives 11 repins. I bet you’re wondering, “What does Pinterest mean to PR?” Well, let’s take a closer look.
Potential for website traffic
Pinterest features pictures from different websites; link them to yours and receive instant traffic for similar photos or ideas.
Opportunity to brand a new trend and create content content
Since the popularity of Pinterest is constantly increasing, PR firms can benefit from seeing the latest trends on selected boards.
Discover co-opted content ideas
You don’t have to create all the content that you pin on Pinterest. Ideas can be taken from boards and used for your next big pitch.
No cost to pin
Choose from a carefully examined combination of sources to make your board come to life. Since it doesn’t cost to pin or join Pinterest, business owners are able to save money.
Ability to be a part of your target audience’s story
Following accounts that may be targets could be an excellent PR move. You can tailor your boards to catch their eyes.
Pitch on boards boards
Have a new business lead? Create a board for the next event or client of choice, and see how quickly they respond.
Create “secret pin boards” within your agency
Pinterest allows for secret lists of articles and resources on pages that only you and a selected few can see. Add your co-workers and let the creativity flow.
Editor’s Note: Clairemont enthusiastically welcomes Jasmin Sessoms to our team! Follow this former beauty queen’s journey as she documents her first 30 days in a Raleigh PR agency.